Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
279. Baking it Down - Cookier Interview - Jonathan Brandel
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
🎙️ Pod Guest: Jonathan Brandel - Cookier turned 3D printer...er?
In this week's Baking it Down Podcast - Episode 279 - Cookier Interview - Jonathan Brandel, we had the third in our series of guest speakers this year! This week featured Jonathan Brandel (our potentially long-lost triplet), who is a full-time worker, baker, father of three, and now a 3D printer. Printer-er? How do you say that correctly?
He takes us through how he balances it all, what new tech is comin' to the world of 3D printing, and some tips on keeping the ol' print bed warmed and ready to go. But before we jump into the podcast, here's how you can contact him for 3D printer design work: hello@brandel3ddesigns[dot]com and (a work in progress) website: www.brandel3ddesigns[dot]com
🖨️ His Backstory - Brandels Baked Goods
If you haven't met Jonathan in the SCM group, you've likely not had a 3D printer issue. He's a superstar at troubleshooting. Jonathan began his baking journey in a unique way - when his wife was pregnant with their first, looking for additional ways to make some money - from baked pies to caramel, he landed on sugar cookies when a friend sent a picture - something he didn't even know existed before that instance (makes me wonder how the rest of y'all first discovered sugar cookies).
As a man now with three kids and a full-time job and two more hustles - the bakery and the 3D printing business - Brandel (I like to call him by his last name lol) focuses on high-margin items and streamlining production, which makes sense when time is the most valued asset you have.
His bakery goal? Collaborations with other bakers. His oven and his 3D printers work in tandem to fill a gap in his local market in Oregon. He partners with bakers to produce 3D-printed marketing materials, QR codes, and cake pop molds and cookie cutters.
Unlike most bakers here, the cart came before the horse - meaning the 3D printer came before the desire to print cookie cutters at home. He started (aka cried through) an Ender 3 Pro, migrating to the Bambu line as an early adopter, but now, as tech has caught up to the wall Bambu smashed down, he's added a few new printers to his growing collection (Brandel - do you name your printers like actual names??)
As far as marketing - community groups are still his primary lead gen - yep, even for the 3D printing biz! The "Final Frontier" of word-of-mouth is still alive and well. If you'd like to contact Jonathan for 3D printing collabs or to hire him to design custom STLs, he says he's open to it! I left his email at the top.
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 279 - Cookier Interview - Jonathan Brandel.
