Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
83. Baking it Down - Quote "Quote" Unquote
🙊 Quote "Quote" Unquote
This week, Heather reads off her favorite (absolutely random) quotes. Here goes:
- 💰 If it costs you your inner peace, then it’s very expensive.
- If you don't cultivate discipline, you will be a slave to your impulses.
- 🪓 The ax forgets but the tree remembers.
- Did you say that to be helpful or hurtful? / 👂 What do you want me to hear when you say that?
- When an inanimate object wants more from me than it can give to me, that's called clutter.
- You either do hard things to make your life easier, or you do easy things that make your life harder. Choose your hard.
- You suffer from one of two pains - the pain of discipline or the pain of regret.
- 🥕 Throw them a carrot so they don’t try and eat the whole garden.
- I'm going to give you your flowers. You can water them or not.
- It's not for sale, but it ain't free either.
- 🍎 The day you plant the seed is not the day you eat the fruit.
- You can't learn to drive in a parked car.
- If there's a due date, then treat it like a DO date.
- If it smells like 💩 everywhere you go, you might want to check your shoes.
- 🙊 Never miss an opportunity to shut up.
- The first step to fixing any problem is not to make it any worse.
- What we resist, persists.
- The price of creativity is the judgment of others.
- 🛬 It's always better to be on the ground wishing you were in the air than to be in the air wishing you were on the ground.
- How we say things is how we think things.
- Make it easy to do things right and hard to do things wrong.
- Don't compare yourself to others, but to who you were yesterday.
- 📊 What is not measured cannot be improved.
- If you name it, you can tame it.
- You pile up enough tomorrows, and you’ll find you are left with nothing but a lot of empty yesterdays.
- 15% of a watermelon is better than 100% of a grape. 🍇
- You don't stop playing when you get old. You get old when you stop playing
- 🌳 Sometimes you've got to burn down some trees to save the forest.
- Clutter is nothing more than postponed decisions.
- A great partnership is one where both people are striving to do 60% of the work.
- ️🎶 When you're happy, you hear the music. When you're sad, you hear the lyrics.
- The absence of evidence is not evidence of absence.
- ⌚ What good is a Rolex if it just tells you what time your lunch break is over?
- Past behavior is the best predictor of future behavior.
- You are not responsible for your first thought because we are humans with nervous systems. 🧠 You are responsible for your second thought though.
- In strategy, the longest way around is the shortest way home.
- 🦷 You brush in the morning to keep your friends and you brush at night to keep your teeth.
- I have to die. If it is now, well then I die now; if later, then now I will take my lunch, since the hour for lunch has arrived - and dying I will tend to later.
- Winners are focused on the finish line. Losers are focused on winners. 🏁
- 🛍️ Everyone will pay for a product if it can pay them back.
- The single biggest problem in communication is the illusion that it has taken place.
- 🐝 Bees don't waste time telling flies that honey is better than 💩.
- The more you sweat in peace the less you bleed in war.
- If you want something you’ve never had, you have to do something you’ve never done.
- A ship in the harbor is safe, but that is not what ships are built for.
- 🚗 Money is a passenger in the car, but I never let it behind the wheel.
