Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Episodes
260 episodes
257. Baking it Down - What Popped at What's Popping Con
🟣 What Popped Off - at What’s Popping Con.In this week's Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con, Corrie and I just got back from this week's second-ever 🔴🟠🟡🟢🔵🟣 What's Poppi...
256. Baking it Down - Nextcuses
🤷 Nextcuses - How to get around your own excuses.In this week's Baking it Down Podcast - Episode 256 - Nextcuses, we wanted to talk about somethin' that crops up every month there's a Cookie Collab (Pipe a Park Col...
255. Baking it Down - Pre-Sales Bootcamp Recap
💲 Pre-Sales Recap - What we learned in the bootcamp.In this week's Baking it Down Podcast - Episode 255 - Bootcamp Recap, we recapped the Bootcamp on Pre-Sales. No, this isn't a sales pitch, but the cool part a...
254. Baking it Down - Good Better Best
✅✅✅ Good - Better - Best - A tiered pricing strategy.In this week's Baking it Down Podcast - Episode 254 - Good Better Best, we explore the Good, Better, Best (GBB) strategy for pricing tiers - the magic being "good" is where it's at.
253. Baking it Down - SWOT Your Way to Success
💪 SWOT 2 Success - Analyzing your way to success.In this week's Baking it Down Podcast - Episode 253 - SWOT Your Way to Success, I asked on the Sugar Cookie Marketing Facebook Page how Easter sales were so far (🐰 East...
252. Baking it Down - Piping Positioning
🧠 Piping Positioning - What your clients think about you.In this week's Baking it Down Podcast - Episode 252 - Piping Positioning, we wanted to talk about a buzzy marketing concept called "product positioning." Think ...
251. Baking it Down - Posting Do and Donuts
🍩 Posting Do’s & Do-nots - Coming up with a social strategy.In this week's Baking it Down Podcast - Episode 251 - Posting Dos and Donuts, the twin2 (sorry for the audio issues on this episode, still figuring out remote podcas...
250. Baking it Down - 1,000 Word Photography
📸 1,000 Word Pictures - Why photography really *really* matters.In this week's Baking it Down Podcast - Episode 250 - 1,000 Word Pictures, in preparation for this week's Cookie Photography Bootcamp, photography...
249. Baking it Down - Podcast Guest Eugene Kim, Finance Representative
248. Baking it Down - Bootcamp Recap - Teaching Cookie Classes
🥾 Bootcamp Recap - Teaching in-person cookie classes.In this week's Baking it Down Podcast - Episode 248 - Bootcamp Recap, we wrapped up our first pilot for the Cookie College 2026 Bootcamp configuration - and it went...
246. Baking it Down - The Reviews Collab this Friday
❤️ The Reviews Collab - Friday, February 6th @ 11 est.In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab, we're talkin' reviews as we see 2026 really start to rev up - and perfect timing too - th...
245. Baking it Down - Gimme Gimme Strategic Giving
🎁 Gimme Gimme Strategic Giving - The strategy behind strategic giving.In this week's Baking it Down Podcast - Episode 245 - Gimme Gimme Strategic Giving, it's the season of requests to donate, sponsor, and give to loc...
244. Baking it Down - Good Cop, Bad Cop, AI Slop
🤖 Good Cop, Bad Cop, AI Slop - The good and the b-ai-d.In this week's Baking it Down Podcast - Episode 244 - Good Cop, Bad Cop, AI Slop, we're takin' on the touchy subject of 👾 AI, aka artificial intelligence.<...
243. Baking it Down - January Task List
📋 January Task list - A list of things to-do.In this week's Baking it Down Podcast - Episode 243 - January Task List, we're tryin' out a new(ish?) format + coming up with a list of ideas you can use to get your sugar ...
242. Baking it Down - Losing the Loser - Reframing 2026
💡 Losing the Loser - Reframing in 2026.In this week's Baking it Down Podcast - Episode 242 - Losing the Loser, it's the LAST day of 2025, and it will be the first day we start talkin' to ourselves with respect and sup...
241. Baking it Down - Stay on Track Track Track
🧮 Stay on Track Track Track - Metrics to guide your marketing.In this week's Baking it Down Podcast - Episode 241 - Stay on Track Track Track, the twins have spreadsheets on the brain just in time for the new year.While y...
240. Baking it Down - Burke Lake vs Everest
⛰️ Burke Lake vs Everest - Accomplishing small goals in 2026.In this week's Baking it Down Podcast - Episode 240 - Burke Lake versus Everest, we're winding down 2025 and taking a look at 2026 through the lens of goals...
239. Baking it Down - 2025 Best Baker Gift List
🎁 Baker Holiday Gift Guide - 2025 list of gifts for bakers.In this week's Baking it Down Podcast - Episode 239 - 2025 Best Bakers Gift List, it's the most wonderful tiiiime of the yeeear. It's the Top Baker Gift Ideas...
238. Baking it Down - Vendy Blendy Insider Info
🎓 Vendy Blendy - Insider info.In this week's Baking it Down Podcast - Episode 238 - Vendy Blendy Inside Info, we're in the final stretch of the Vendy Blendy - and we're spillin' all the secrets in this final-...
237. Baking it Down - Once a Year Cookie College Stealios
🎓 Cookie College - Vendy Blendy Deals Breakdown.In this week's Baking it Down Podcast - Episode 237 - The Cookie College Stealios, Corrie and I go through our Vendy Blendy 2025 Cookie College offerings, and... ️...
236. Baking it Down - The Most BORING Podcast Ever Recorded
☝️ Private Class Pt 2 - A BORING podcast.In this week's Baking it Down Podcast - Episode 236 - The Most BORING Podcast Ever Recorded, I paid my nephew (Corrie's son, Archer) $10 to do the podcast intro (and just when ...
235. Baking it Down - Private Class + Vendy Blendy pt. 1
☝️ Private Class + VB - Part one of a two-part series.In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1, we're doing a two-part two-part series (not a typo) so I can check the...
234. Baking it Down - Food-tography
📸 Food-tography - Staging, props, gear, software.In this week's Baking it Down Podcast - Episode 234 - Food-Tography, we're concluding our "📅 Content Theme" for the month of October, which focused on... well, focusing tha...
233. Baking it Down - Podcast Guest Christina from Boujee Baker Boutique
🎙️ Podcast Guest - Christina with Boujee Baker Boutique.In this week's Baking it Down Podcast - Episode 233 - Podcast Guest Christina with Boujee Baker Boutique, we hosted our first-ever remote podcast guest! You all wanted fres...