Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
90. Baking it Down - Santa's Top 20 List of Gifts for Bakers
🎅 Santa's Top 20 Gifts for Bakers
🎅🤶 Call the twin Mr. and Mrs. Clause cause here's our hot take on the hottest gifts for the hottest oven-lovin' baker in your life (and if you are the baker in your life, forward this email to your Santa - I'll include links to make shoppin' and shippin' a breeze).
1️⃣ $70 - $180 - An Airbrush Machine
First up - an airbrush machine. 💨 There are many options, but the ones that twin2 is digging are the Sweet Pink Olive airbrush ($160), the Cookie Countess Airbrushes - the original model ($125), and the newer model - the Royale Max ($179.95).
2️⃣ $800 - $900 - iPad + Apple Pencil + Procreate
Not for the faint of budget - an iPad with Procreate and an Apple Pencil makes for the ultimate gift for the sketch-artist-turned-baker. If you want Heather's rec - shoot for the iPad Pro model 11'' (there are some variants and refurbed options that should trim the price down a bit) 🖋 and the Apple Pencil second gen ($129) (not to be confused with the Pencil first gen) + a Procreate app purchase ($10 - one time).
3️⃣ $124 - $173 - Americolor Corp's Gel Paste Kits
Corrie swears by these - and I, frankly, love the name. The Americolor gels are a fan favorite - and their kits allow a baker to create just about every color under the sun (or oven light??). ️🎨 Their Heavenly 70 ($173) or their Nifty 50 ($124) are going to make any baker squeal like a kid on Christmas morn, and if you're on a budget - the 12 Color Student Kit doesn't break the bank at just $28.
4️⃣ $100 - $200 - 3D Printer - Ender3 Pro V2
Takin' cutter production in-house is a great way to save time, money, and open a world of possibilities to the creative process for the cookier in your life. 🖨 I'm going to recommend the cheaper Ender 3Pro ($189) but the Prusa Mini ($429) is self-leveling (and will likely pay for itself with the money you save not buying Advil).
5️⃣ $20 - $25 - Cutter of the Month Club Subscription
For the baker you just don't know what to buy for - let the cutter shops do the pickin' and choosin' with a Cutter of the Month Club. 📦 These subscriptions send the baker in your kitchen a set of cookie cutters every month for as long as the subscription is active - and they're already preppin' for Valentine's Day! Two Corrie is diggin' is the SheyB Designs ($25) and JH Cookie Co. ($25) subscription boxes.
6️⃣ $99/yr - YNAB - You Need a Budget
Boring, I know. But listen - there's actually two ways to make money - 🤑 either sell more or spend less - and with YNAB's budgeting app ($99/yr or $14.99/mo), you can know when and where your money's going - perfect for the baker who is looking to streamline costs in 2023. This is Heather's pick for the financial fanatic this holiday season (bonus - new family plans are included in that price! the whole fam can saaave).
7️⃣ $112 - $172 - Canvas Lamps
Okay - if you're thinkin' about jumpin' into the wild world of Reels in 2023, come prepared and in style with one of the prettiest desktop lamp / phone stands this side of... well, the North Pole. 💡 Canvas's Lamps ($112 - $172) are beautiful desktop light rings with a built-in phone holder (some say it can even hold a projector - but we've not yet tested that). Two thumbs and one tripod up for this one.
8️⃣ $119 - Canva Pro Membership
Uh - yikes. Totally misquoted this price on the podcast - but the Canva graphic design software's Pro plan is still worth the steeper-than-quoted price point ($119/year paid annually). 🖼 This software packs a punch when it comes to all things graphics - social
