Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
92. Baking it Down - Year End Closeout
👋 Buh-Bye, 2022.
Towards the last few weeks of the year (ahem - btw, what the heck happened to 2022 and where did it go!?), I like to come up with a list of closeout tasks to set me up on the right foot come the first of the year.
These aren't resolutions, but rather that proverbial closing of the book when you reach that last chapter, gather your thoughts, snag your bookmark, and find a great place to tuck the novel away. You clear the path for the future growth that the new year may bring. And here's my list (note - your list is unique to you, but heck - maybe you can snag some inspo from mine).
- 📬 Get all inboxes to Inbox Zero status.
If you've ever felt overwhelmed by just how many emails are in your inbox likely never to be open or read, consider inbox zero. Now - I keep on top of this most of the year, but towards the end, a few escape my filters and deletes, and I'm likely subscribed to all too many newsletters I'm no longer interested in. For this task, I like to audit my subscriptions, unsub from just about everything, and file / delete / respond to any outstanding emails. It's a great way to start the year off on a clean slate.
- 💻 Transfer computer data to an external hard drive.
I love my computer (a Dell XPS tower if you're curious), and I want to make sure my computer is runnin' in tip-top content-generatin' shape come January 1. To do that, we need to clear off files - delete old files you'll likely never use, file away docs in cloud storage where you can, and - my personal goal - get everything onto an external hard drive.
- 📑 Get all paper files scanned, uploaded, and shredded.
Now - a CPA may be cursin' the ground on which I walk to my paper shredder, but I don't like paper clutter - it takes up space, it's prone to destruction (water or file loss damage), and it's impossible to search through. But do you know what is searchable? Cloud storage. In fact, I use the free cloud storage included with Gmail (if you're worried about hackers - Google stores Drive files with encryption. The key to curin' the paper clutter bug? "Only touch it once."
- 🖨 Print all of Sam's Cookie University Cookie Cutters.
Heck - I'd be lyin' if I didn't admit to signing up for stuff and not capitalizing on the included resources - and Sam's Cookie University wasn't an exception - but for "year-end closeout tasks," printing all of the cutters she includes in her paid membership (I think she's opening the doors again in spring 2023) was deffo on my list.
- 🤑 Complete the company financial audit and send it to the accountant.
Hard to know what you're makin' if you don't know where you're spending. And such was what the accountant relayed in the last meeting (more like gettin' sent to the corner - but like, as an adult, but also with tears). YNAB has been my favorite tool for keeping track of my personal expenses, income, and financial goals.
Okay - I'll stop makin' your eyes water with closeout boredom, but the podcast features the rest of my list (6 more tasks) along with some closeout tasks for cookiers which include:
- File your cutter collection in a searchable app (Corrie uses Cutterly)
- Run a packaging purge - if you only have a few left, may be time to donate, swap, sell, or trash.
- Clean the clutter - finding free space is the goal here. Clean it out, clean it up, or clean out someone's wallet when you sell it (donating is always a guilt-free way to make your would-be trash someone else's treasure).
- Cutter Declutter - like your clothes, some cutters you just ain't gonna use - may be a good time to box 'em up and put them on your local buy-nothing gro
