Baking it Down with Sugar Cookie Marketing 🍪

93. Baking it Down - The Cookie College Breakdown

December 27, 2022 Heather and Corrie Miracle Season 5 Episode 13
Baking it Down with Sugar Cookie Marketing 🍪
93. Baking it Down - The Cookie College Breakdown
Show Notes

🎓 The Best Cookie College Courses

New year, new you? Or new year, same you-who-said-last-year-would-be-different-but-didn't-take-the-steps-to-do-anything-differently? Okay, okay - I'll start playin' hard ball, but I'm still gonna pitch.

What if this year was different? What if you took the steps this week to ensure that 2023 will look nothin' like 2022? What if you joined the Cookie College and surrounded yourself with hundreds of other bakers focused on the exact same thing - being better this year than they were last?

Obviously, I'm biased - the Cookie College is an amalgamation of 15 years of marketing and sales knowledge bottled into 90 marketing courses, hundreds of freebie photos, and a group of 700 people forming a "hive" marketing mastermind. And I want you to join.

But because I hate sales-only emails, I'll feature the best courses in the College, but I'll also give you one freebie tip from each - how does that sound? At the end of this email - if you're sold, there will link to sign up. If you're not sold yet, snag those tips and implement them - I can guarantee they'll make your life easier.

  • 🎒 Course #7 - In-Person Cookie Classes

Class is in session and we're learning about PROFIT margins! Cookie classes have been a really fun way to make money with cookies while also removing the stress of customs. We sell tickets for $75 for a 1.5 hour class and include all of that material in The Cookie College (you can preview the course materials here). Heck, we even recorded a live class for y'all. 

👀 Freebie Tip - post up your entire yearly schedule of cookie classes. We find that we fill up classes much more efficiently this way - Christmas classes (we did two this year) were booked by October! 

  • 🔒 Course #18 - Password Management

My favorite topic - password managers. As you grow your business, you'll find yourself makin' more profiles and passwords than a five-year-old playin' a spy game. So what do? What you don't do is use the same password over and over again. You know who you are. 😂 You use a password manager to manage, store, diversify, and protect your passwords. Here's the course work preview for that class.

👀 Freebie Tip - my favorite password manager is LastPass (although there are others), and it's free for use on one device (I use it on my phone, iPad, and computer - so I pay - but it's well worth the yearly investment). 

  • 📸 Course #19 - Photography and Cookies 

Corrie's baby-child of a course, she takes us through e-v-e-r-y-t-h-i-n-g in this class. From prop shoppin' to lighting to staging to editing (both Lightroom desktop and mobile). This is likely one of the most comprehensive courses in our lineup since it covers just so much of this rather expansive topic - but hey, pictures move product and getting a good foundation on your product photography will pay in dividends! Here's that course breakdown.

👀 Freebie Tip - Lightroom Mobile App (by Adobe) has a free version that'll get you 95% of what you want from a photo editing app. Highly recommend it.

  • 📧 Course #29 - Gmail Power User Tips and Tricks 

I love Gmail - in fact, I use Workspace (Google's professional Gmail platform - I teach a few classes on this too) for all businesses I both run or work with. But Gmail - paid or free - can get out of control fast. If you wince when looking at your email notification bubble as it balloons past 1k, 2k, or even 10k - this course has your name all over it.