Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
93. Baking it Down - The Cookie College Breakdown
🎓 The Best Cookie College Courses
New year, new you? Or new year, same you-who-said-last-year-would-be-different-but-didn't-take-the-steps-to-do-anything-differently? Okay, okay - I'll start playin' hard ball, but I'm still gonna pitch.
What if this year was different? What if you took the steps this week to ensure that 2023 will look nothin' like 2022? What if you joined the Cookie College and surrounded yourself with hundreds of other bakers focused on the exact same thing - being better this year than they were last?
Obviously, I'm biased - the Cookie College is an amalgamation of 15 years of marketing and sales knowledge bottled into 90 marketing courses, hundreds of freebie photos, and a group of 700 people forming a "hive" marketing mastermind. And I want you to join.
But because I hate sales-only emails, I'll feature the best courses in the College, but I'll also give you one freebie tip from each - how does that sound? At the end of this email - if you're sold, there will link to sign up. If you're not sold yet, snag those tips and implement them - I can guarantee they'll make your life easier.
- 🎒 Course #7 - In-Person Cookie Classes
Class is in session and we're learning about PROFIT margins! Cookie classes have been a really fun way to make money with cookies while also removing the stress of customs. We sell tickets for $75 for a 1.5 hour class and include all of that material in The Cookie College (you can preview the course materials here). Heck, we even recorded a live class for y'all.
👀 Freebie Tip - post up your entire yearly schedule of cookie classes. We find that we fill up classes much more efficiently this way - Christmas classes (we did two this year) were booked by October!
- 🔒 Course #18 - Password Management
My favorite topic - password managers. As you grow your business, you'll find yourself makin' more profiles and passwords than a five-year-old playin' a spy game. So what do? What you don't do is use the same password over and over again. You know who you are. 😂 You use a password manager to manage, store, diversify, and protect your passwords. Here's the course work preview for that class.
👀 Freebie Tip - my favorite password manager is LastPass (although there are others), and it's free for use on one device (I use it on my phone, iPad, and computer - so I pay - but it's well worth the yearly investment).
- 📸 Course #19 - Photography and Cookies
Corrie's baby-child of a course, she takes us through e-v-e-r-y-t-h-i-n-g in this class. From prop shoppin' to lighting to staging to editing (both Lightroom desktop and mobile). This is likely one of the most comprehensive courses in our lineup since it covers just so much of this rather expansive topic - but hey, pictures move product and getting a good foundation on your product photography will pay in dividends! Here's that course breakdown.
👀 Freebie Tip - Lightroom Mobile App (by Adobe) has a free version that'll get you 95% of what you want from a photo editing app. Highly recommend it.
- 📧 Course #29 - Gmail Power User Tips and Tricks
I love Gmail - in fact, I use Workspace (Google's professional Gmail platform - I teach a few classes on this too) for all businesses I both run or work with. But Gmail - paid or free - can get out of control fast. If you wince when looking at your email notificat
