Baking it Down with Sugar Cookie Marketing πŸͺ

100. Baking it Down - Leggo my Ego

February 14, 2023 Heather and Corrie Miracle Season 5 Episode 20
100. Baking it Down - Leggo my Ego
Baking it Down with Sugar Cookie Marketing πŸͺ
More Info
Baking it Down with Sugar Cookie Marketing πŸͺ
100. Baking it Down - Leggo my Ego
Feb 14, 2023 Season 5 Episode 20
Heather and Corrie Miracle

πŸ§‡ Leggo my Ego

You know what's delicious? πŸͺ Your cookies.

You know what's even more delicious? πŸͺ People tellin' you how amazing you are for those cookies. 😍

Attention is my favorite dessert. It's smooth, it's silky, and it's immediate satisfaction. It's like eating your favorite Talenti (Madagascar Mint btw) and then realizing you had a whole 'nother Talenti in the freezer that you forgot about.

🀀 Yum. YUM. πŸ˜‹

But ego is the enemy of strategic marketing. Why? Because ego-centric marketing is not conversion-centric marketing. In conversion-focused marketing, we work on ways to convert our audience from an eyeball to a paying customer. In ego-centric marketing, we work on turning those eyeballs into likes.

πŸ€” "But don't we need likes to increase reach and thus engagement?"

Yeah - but why are you wanting those likes? To get people into your funnel? Or to get people to tell you how awesome you are? Only you know what your secret motives are - but in this week's 100th podcast - ️🎱 we challenge you to call your shots. If you're posting for an ego stroke and not a sale - shout out to the universe, πŸ—£οΈ "I WANT ATTENTION" - then post away, knowing full well your goal is to get an ego boost and not a bottom line boost.

😘 Ask yourself these questions to determine if you're doin' it for the ego boost or the bills. πŸ€‘

πŸ‘‰ 1. Are you posting because you know this is when your target audience is likely to make a purchase or are you just posting as soon as you get a set done because you're excited to show off your work?

πŸ‘€ You finish an amazing set - so you hurry off to the 'Grams at 11:30 PM and post a "LOOK AT WHAT I MADE" photo completely disregarding posting strategy or active audience times. 😴 The few poor parents whose heads haven't hit the pillow yet give you a double tap before they head off to snooze-ville.

Your ego is stroked - but your inbox is void of any sales because normal people who aren't zombie-ing around against their better judgment (or cryin' kiddos) likely aren't pressin' the purchase button at 10-til-midnight. But you spent so long doing such an intricate set. Cool! Go get them likes! You deserve it - but remember, 🎱 call your shot.

πŸ‘‰ 2. Are you posting sets you truly don't want to do that eat into your profits but puff up your ego?

Macrame? More like mac-ra-made-no-money. Corrie fessed up to ego-posting a set she'd "rather die than ever do again." So why post something you don't wanna redecorate to your audience? Ahhh - the never-satiable ego beggin' for that attention. If you want your audience to purchase more easy-breezy-beautiful-to-decorate-in-half-the-time mermaids, pπŸ‘oπŸ‘sπŸ‘t mπŸ‘eπŸ‘rπŸ‘mπŸ‘aπŸ‘iπŸ‘dπŸ‘s.

Or - post for likes - macrame-it-up. Cash in on the reactions! But 🎱 call your shot.

πŸ‘‰ 3. Are you doing it to inflate your page numbers with other cookier likes or are you doing it to inflate your bottom line?

Cookiers love cookiers cookies. They're the biggest cookie-related fan club. So how do you attract those cookier eyeballs? πŸ‘€πŸ‘€πŸ‘€ Cookier hashtags. You know who isn't likely searching cookie industry hashtags? πŸ•΅οΈ Your target audience who thinks "flood Friday" has more to do with the weather than with RI. 

A great indicator of ego-focused posting is using industry hashtags. Sure - hashtags help with the algo, but focusing on industry hashtags rather than your local hashtags? Recipe for an ego stroke. And enjoy it! Enjoy the attention from other cookies - because they're paying ya in heart reacts and "where'd ya get that cutter" comments. Just remember 🎱 call your shot.  

Show Notes Transcript

πŸ§‡ Leggo my Ego

You know what's delicious? πŸͺ Your cookies.

You know what's even more delicious? πŸͺ People tellin' you how amazing you are for those cookies. 😍

Attention is my favorite dessert. It's smooth, it's silky, and it's immediate satisfaction. It's like eating your favorite Talenti (Madagascar Mint btw) and then realizing you had a whole 'nother Talenti in the freezer that you forgot about.

🀀 Yum. YUM. πŸ˜‹

But ego is the enemy of strategic marketing. Why? Because ego-centric marketing is not conversion-centric marketing. In conversion-focused marketing, we work on ways to convert our audience from an eyeball to a paying customer. In ego-centric marketing, we work on turning those eyeballs into likes.

πŸ€” "But don't we need likes to increase reach and thus engagement?"

Yeah - but why are you wanting those likes? To get people into your funnel? Or to get people to tell you how awesome you are? Only you know what your secret motives are - but in this week's 100th podcast - ️🎱 we challenge you to call your shots. If you're posting for an ego stroke and not a sale - shout out to the universe, πŸ—£οΈ "I WANT ATTENTION" - then post away, knowing full well your goal is to get an ego boost and not a bottom line boost.

😘 Ask yourself these questions to determine if you're doin' it for the ego boost or the bills. πŸ€‘

πŸ‘‰ 1. Are you posting because you know this is when your target audience is likely to make a purchase or are you just posting as soon as you get a set done because you're excited to show off your work?

πŸ‘€ You finish an amazing set - so you hurry off to the 'Grams at 11:30 PM and post a "LOOK AT WHAT I MADE" photo completely disregarding posting strategy or active audience times. 😴 The few poor parents whose heads haven't hit the pillow yet give you a double tap before they head off to snooze-ville.

Your ego is stroked - but your inbox is void of any sales because normal people who aren't zombie-ing around against their better judgment (or cryin' kiddos) likely aren't pressin' the purchase button at 10-til-midnight. But you spent so long doing such an intricate set. Cool! Go get them likes! You deserve it - but remember, 🎱 call your shot.

πŸ‘‰ 2. Are you posting sets you truly don't want to do that eat into your profits but puff up your ego?

Macrame? More like mac-ra-made-no-money. Corrie fessed up to ego-posting a set she'd "rather die than ever do again." So why post something you don't wanna redecorate to your audience? Ahhh - the never-satiable ego beggin' for that attention. If you want your audience to purchase more easy-breezy-beautiful-to-decorate-in-half-the-time mermaids, pπŸ‘oπŸ‘sπŸ‘t mπŸ‘eπŸ‘rπŸ‘mπŸ‘aπŸ‘iπŸ‘dπŸ‘s.

Or - post for likes - macrame-it-up. Cash in on the reactions! But 🎱 call your shot.

πŸ‘‰ 3. Are you doing it to inflate your page numbers with other cookier likes or are you doing it to inflate your bottom line?

Cookiers love cookiers cookies. They're the biggest cookie-related fan club. So how do you attract those cookier eyeballs? πŸ‘€πŸ‘€πŸ‘€ Cookier hashtags. You know who isn't likely searching cookie industry hashtags? πŸ•΅οΈ Your target audience who thinks "flood Friday" has more to do with the weather than with RI. 

A great indicator of ego-focused posting is using industry hashtags. Sure - hashtags help with the algo, but focusing on industry hashtags rather than your local hashtags? Recipe for an ego stroke. And enjoy it! Enjoy the attention from other cookies - because they're paying ya in heart reacts and "where'd ya get that cutter" comments. Just remember 🎱 call your shot.  

Speaker 1:

The 100 sing. Hold on. On

Speaker 2:

Whatever the song is that I decided I'm gonna play it

Speaker 1:

Now

Speaker 2:

And enjoy that.

Speaker 1:

For Sing, sing song for hundredth. I Not the sing, just go ahead. I'm not the single either.

Speaker 2:

Fool. Uh, hundredth episode of the Baking A Town

Speaker 1:

Podcast, where you get to learn more about marketing and cookies, nuggets,<laugh><laugh>.

Speaker 2:

Okay, well we have a great podcast topic, but before there, here's a long waited PA podcast stats. Can

Speaker 1:

I ask you a question? Folks that are listening? I'm not asking you folks who are listening, who has listened to every single, so, uh, so it is short for Episode<laugh>.

Speaker 2:

Okay. Yeah. Le actually, I'm gonna do like a little, uh, quiz for you. Okay. Of the stats. How many episodes have we done?

Speaker 1:

100, Nick. Correct?

Speaker 2:

When did we start the podcast?

Speaker 1:

Was it a summer month?

Speaker 2:

We've actually technically done 113 cuz we had half episodes.

Speaker 1:

Those don't really Right. Okay. Was it in a warmer month that we

Speaker 2:

Started? I, I am gonna need it. I'm gonna need at least a month.

Speaker 1:

June,

Speaker 2:

March.

Speaker 1:

Oh, it's close. March 4th. That was, uh,

Speaker 2:

The first episode. Do you know

Speaker 1:

The title? Welcome to the making

Speaker 2:

Intro. To the intro. I think we had recorded it five times.<laugh>, the first topic in episode two was,

Speaker 1:

Was Right. You do

Speaker 2:

Not, you are not the first who listen

Speaker 1:

To this

Speaker 2:

Used to be really structured. At the beginning it was about Facebook pages. Yeah. We, we had

Speaker 1:

Like an outline that we were gonna do. But when you're talking about something for a hundred times, sometimes you're gonna wing it.

Speaker 2:

How many hours of podcast material have we

Speaker 1:

Created? You literally just told me that 103 hours, correct?

Speaker 2:

Correct. Okay. Now let's go to stats if you, okay. A little, little facts about podcasts. You find a podcast host, which we use Buzz Sprout. And then that podcast host pushes it to the players, which would be Spotify.

Speaker 1:

Yeah, I did not know that

Speaker 2:

When we were starting. Right now Spotify is a podcast host, but it's also a player. But a lot of the players don't host accounts. Same like you have a website. Yeah, you have domain name. So when I log into Spotify, it's just one of the places where you can listen to this. It's actually one of the, the third most listened to players. The top player is Apple Podcast. Uh, but Spotify does a Spotify podcast role just like it does the personal and what you listened to this year role. Yeah. So when I log in, I get the same Oh, nice. The Dazz. Oh, I'm gonna hear this podcast though. So this is for just 2022. Okay. And just on Spotify, so Spotify accounts for only 15% of the downloads.

Speaker 1:

It's us Apple people out there and live in large.

Speaker 2:

Yeah. Uh, between Apple Podcasts and whatever unknown Apple means. That is 46. 56 over 60% of the

Speaker 1:

Downloads. Yes. I still listen on Spotify though,

Speaker 2:

But only 15% of people listen on Spotify, which is pretty crazy. So, extrapolate these numbers, if you wanna apply them to Apple Podcasts, you'd multiply everything

Speaker 3:

By that.

Speaker 2:

46%. 50. Literally. Nobody's gonna do that, man. Listen guys. Okay.<laugh>, you wanna see how popular we're Okay. Spotify in 2022, we produced 2,614 minutes of new content. Wow. This is Spotify stats. This is about the, yeah. Uh, 90, that's 98% more content than other creators in the business category on Spotify.

Speaker 3:

<laugh><laugh>, you were like, I get tired of my own voice.<laugh>,

Speaker 2:

Let me take in 2022, what was the top episode number seven? What?

Speaker 3:

Two. Oh, number two<laugh>. Was that the one where I said,

Speaker 2:

Oh no, where was the one? I did the cra. Oh, number seven. Yeah. That one was King for a while. It was King for a while. Was De Throne by people listening from the beginning. Yeah. Uh, we have 136% more streams than other average episodes. You guys

Speaker 3:

Were such great supporters. Uh, half of

Speaker 2:

Those, uh, we were streamed in 55 countries. The top is us, followed by Canada, followed by Australia, followed by uk. And then number five, the Netherlands.

Speaker 3:

No way. Netherlands like us.

Speaker 2:

Uh, the, we had the most increase in listeners on September 18th and September 24th. Hocus pos reasons and no

Speaker 3:

<laugh>. Uh,

Speaker 2:

We had 10% of the most shared podcasts globally. 48% shared by Direct Link, which is probably linking to Best bro. Oh, 28% via text. You guys are texting about us<laugh> or maybe Corey's texting. And her mom got us 9% over Facebook. 9% other and 6% on Instagram. 56% of listeners follow the podcast. So on Spotify, you can follow a podcast. Yeah. 56% of people follow, which means they get that alert. I am one of those.

Speaker 3:

I love that.<laugh>, I'm number two. Yeah. Am following

Speaker 2:

5% of the top, 5% of most followed podcasts. So I guess I'm gonna, sorry, we're not that popular. So whatever's above us, yeah, it must must be like

Speaker 3:

<laugh>.

Speaker 2:

Uh, but yeah, top 5% in Spotify. Listen to podcasts, which is horrifying if you think about it. 60%, 67% of listeners found the podcast in 2022.

Speaker 3:

Oh, wow.

Speaker 2:

33% of listeners started with episode two. Have we been doing this two years or one year? Two. Oh,

Speaker 3:

<laugh>. We all found a serious start.

Speaker 2:

33% of listeners return from 2021 on Spotify.

Speaker 3:

Oh, well guys, where's<laugh>?

Speaker 2:

Redemption is

Speaker 3:

So

Speaker 2:

10%. Listen to almost all of the episodes.

Speaker 3:

Wow. We have

Speaker 2:

A 4.8 podcast rating on Spotify

Speaker 3:

That leaning in. If you like podcast, please leave Reveal. You don't like the podcast. Email Heather. A true pretty, we don't check this. Cause

Speaker 2:

72% more followers than in 2021 on Spotify. 50 per 56% more hours listened to than in 2021. Mm-hmm.<affirmative>. So podcast is considerably grown. Uh, 46% more streams than in 2021. Uh, stream is just listening. Yeah. An hour is how many hours they listen to. And then, okay. Here talks about the fans on Spotify. So people, they're, we are the top 10 podcasts for 1,556 people on Spotify. What we are the top five podcasts for 1,349 people on Spotify. And a poor 741 people. I have said their top podcast.<laugh><laugh>. Sorry, guys. Uh, in, and this is, if you're just curious what devices Cookie ears use on 46% of the podcast. Now this is outside of Spotify. This is, this is Buzzsprout giving me this data. So 46% is listened to an Apple podcast. The iPhone has a headlock on the cookie world. Yeah. It's just not releasing

Speaker 1:

That camera's too

Speaker 2:

Good. Whatever unknown Apple is, I'm assuming it's like I,

Speaker 1:

The older Apple, I dunno. An Apple an an a Nano I've iPad. Nano<laugh>.

Speaker 2:

You have no idea what iPad nano. I had one an I iPad Nano iPod Nano. Oh yeah. The tiny hand for you.

Speaker 1:

You got me the little clippy one.

Speaker 2:

No, no, no. I got you the red one that has a screen. I got it from Christmas. Oh, thanks too. Local<laugh>, uh, Spotify accounts for 15% unknown Apples. 17%. Google Podcast is 4% iHeartRadio 3% weird. Yeah, yeah. Buzz Sprout all time devices. 75% of people listen to this podcast on an iPhone. Wow. It's 300 and thousand 325,000 listens on iPhone

Speaker 1:

325,000.

Speaker 2:

The history of the podcast ever.

Speaker 1:

3 0 0 3 2 5 5 8 6

Speaker 2:

Have 325,000 p listens on an iPhone.

Speaker 1:

That seems way too

Speaker 2:

Hard.<laugh>. Okay. Like, so if I li if I have an iPhone and I listen to one and two, I'm considered two listens. Okay. Okay. Still, still at the same time. Okay. Android is only 13%. Yeah. You

Speaker 1:

Little PMs out there.

Speaker 2:

57,489 downloads. Uh, unknown devices. Whatever you guys are doing here with your little, uh, computer manager. Balloons,<laugh><laugh>. 4%. 17,498. Uh, Amazon's smart devices, you guys are listening to it on Alexa. I listened to Alexa. Really? 2%<laugh>. 8,647. Apple iPad 1%. 6,000. Weird. 97. Yeah. I shouldn't

Speaker 1:

Know you. What did that feel like? You hold it around. Take it with you around

Speaker 2:

The house. Like a little booklet.

Speaker 1:

<laugh>. It'd

Speaker 2:

Be so big.<laugh>. I guess maybe just set it up on like a tripod.

Speaker 1:

Oh yeah. I don't have an iPad. I would not know.

Speaker 2:

There's so many episodes of this content, but we made it to the hundredth episode, which brings us to just not a celebratory topic, but I, this is what we're calling this podcast. Lego of

Speaker 1:

My ego. Lego of my ego. If who loves ego waffles, raise your hand. Mine is, mine is raised. Do

Speaker 2:

You? They are good. You get them.

Speaker 1:

I get them for arch and if I'm desperado, I'll eat'em. Little syrup on it.

Speaker 2:

Little

Speaker 1:

Syrup. Aren't you like to just eat them willy-nilly?<laugh>. You can eat little flavored ones like cinnamon. So you don't honestly need the extra

Speaker 2:

Syrup. Do you have to toast it?

Speaker 1:

I You can microwave or toast it.

Speaker 2:

It's gonna be flimsy.

Speaker 1:

It

Speaker 2:

Desperate times. Yeah. I'll crunch<laugh>. Okay, so we are talking about ego in terms or how it contrasts cuz it does not correlate to bottom line. So ask yourself these questions. Determine if you're doing it for the ego boost or for

Speaker 1:

The bales. And at the end of the day, it is your business. You can run it.

Speaker 2:

It's not our business. How you run yours<laugh>. Yeah. You

Speaker 1:

Can do whatever you want. What we're just doing, it's coming at it from a marketing perspective because that's how we run our businesses. But if you are like, Hey, you know, I want an ego post every now and then you can totes

Speaker 2:

Do that. Here's the thing I love when you do it for the ego, as long as you say out loud to the universe, I'm doing this for the ego and it's, I thought about only

Speaker 1:

For the ego. What? It's not just only for the ego.

Speaker 2:

You can do it only for the ego. But as long as you understand that's what you're doing it for. So if I look at motorcycles, I like motorcycles, but I bought one. Yeah. Not because I like the wind in my bug filled hair. Yeah. Because I like the attention. That is exactly why I bought a motorcycle. That was too big for me.

Speaker 1:

Too fast for me. You've done all of your car purchases.

Speaker 2:

Abso Absolutely. Yeah. So it's bad if I was like, I was doing this to commute to work and reality, I just wanted attention. True. But if I say I did this for attention so that I'm okay now. Now sweating on the bike, it's fine. I did it for attention. Right. Yeah. Now I can say feel sweating. It's, it's ok. You

Speaker 1:

Sweated, someone waved at you. Took your little

Speaker 2:

Picture of you. So now imagine I secretly rode the bike for attention. But publicly, I say this is for my commute to say, cuz on the toll roads here, you don't now have to pay. If you have a

Speaker 1:

Motorcycle. Yeah. Then it's a little

Speaker 2:

Cringey. Then you say, then I can complain. Yeah. Well I bought this to commute, but it's really sweaty and the road system and this and that and the other, and the weather's

Speaker 1:

Too. And then when I'm like, well then sell. It sounds like it's a worth worst

Speaker 2:

Thing.<laugh>. It's for my commute. Right. So you can see that when I don't, when I'm not honest where, where ego's propelling me for uhhuh<affirmative>, then people try to help. But I don't want the help. I want attention. So they can only help me if they give attention. But often the attention when we complain is trying to fix a problem. I don't want fix uhhuh<affirmative>. I want attention. Yeah. So when we look at ego posting in regards to cookies, it's fine. As long as you call your shot. If you've ever played pool, you gotta call your shot. So you don't, you never

Speaker 1:

Played pool. No one's ever called a shot

Speaker 2:

With me. Can't. You can't call what I did. Plain pool<laugh>. But I did watch, I did

Speaker 1:

Terribly. You knew the words.

Speaker 2:

So you say like, okay, I'm gonna call my shot and you're gonna say that one left pocket, this ball, left pocket. Oh, okay. That way. So there's no accident. Like if you hit the wrong thing. Well that wasn't intentionally. What

Speaker 1:

If I didn't wanna say it. So if I did accidentally hit the wrong thing, no one would know

Speaker 2:

That you're not playing ball. I don't know. You don't have to

Speaker 1:

Call it.

Speaker 2:

This is okay. I don't know. Bunch of men mansplaining. I said call<laugh>. I did not hit any of them in teddy pocket<laugh>. But I can tell you like Yeah, a lot of times, cause I'm not good at it. Yeah. I was hitting the wrong ball in the wrong pocket. They were like, well you didn't call that

Speaker 1:

Weird. Right. I gotta look at some pool. Whatever.

Speaker 2:

Huh? Stats think you're missing out much. No<laugh>. But back to the ego thing. Call your shot. I am doing this because I really want attention from other bakers. Uhhuh.<affirmative>. And then you're, then you're free. You're free. Yeah. You're free from the the strategy. You're free from the marketing. Know-how you're free from the copy. You're just saying, I want, I want attention. And it is beautiful and glorious. As long as you're honest with yourself in the universe. Yeah. That is why you did it.

Speaker 1:

The thing we don't want is for you to do ego posts and then come to the group and say, why am I not selling anything?

Speaker 2:

What if you did? That's back to the motorcycle sweaty armpits. Yeah. What if you did? I, I've posted every day this week and I've made no sales. But when we look back, it's all ego posted. Yeah. That's what I'm like, you're diagnosing the wrong

Speaker 1:

Problem. Yeah. When I, someone says, I posted every day, I'm like, oh, I gotta go take a gander because how

Speaker 2:

Did you post every day and not move product? Yeah. What type, what was the motive of the post you made? Was it for ego and attention? Which is, it is like the garelli chocolate of marketing. It doesn't do much, but it tastes great. It tastes my, yeah. And I'll take five. Yeah. I'm gonna eat'em so fast so I can get to the last one. There's

Speaker 1:

Something about seeing a notification.

Speaker 2:

Oh, it's a dopamine hit for sure. Yeah. And you know what gets the most notifications? Ego posts. Oh

Speaker 1:

They sure do. Oh my goodness. Before sugar cookie marketing, I had no notifications. If I had one, I was like, oh, did I get banned or something?

Speaker 2:

Yep, you did. And then now we move into, were you going somewhere with that? I feel like you left me hanging on<laugh>

Speaker 1:

Notifications, but now I get notifications from people reporting other people in the group.

Speaker 2:

So ask yourself and then, and then I want you to look around in other Facebook groups or on Facebook pages and I want you to say, call, call their shot. They're doing that for ego and it's absolutely fine. But understand what the motivation is. Mm-hmm.<affirmative> and I'll, and I'll wager this, only you truly know your own motivation. For sure. Only you can hide behind it. But we will never know deep, deep down what you, what your intentions were.

Speaker 1:

Yeah. Half the times when I clean my house, I'm doing it for recognition. Like not because of its cleanliness. I want my husband to walk in and be like, wow,

Speaker 2:

That's Mark. And that felt great. And when you don't get it, then you're like, you know, it's not like you gotta clean the house you're making, you're on dinner.<laugh>

Speaker 1:

<laugh>. Yeah. But we have a list we wanted to go through with you guys

Speaker 2:

To kind of regulate ego posting

Speaker 1:

Or just to recognize it and to recognize it and just be okay with knowing why you posted

Speaker 2:

Something. Yeah. But at the end of the day, at the end to end, end of the day, only, you know, only you know why you got the motorcycle. Only you know why you made that post. Mm-hmm.<affirmative>. So these are just questions to, for you to ask yourself in the dark of the night<laugh>. Yeah. Between you and your head and the pillow.

Speaker 1:

I know what I do. That's an ego post. I keep it near and dear to my little heart. Yeah, yeah. You know,

Speaker 2:

I know your ego balls when I see it. There's a, there's an ego

Speaker 1:

There.

Speaker 2:

Ego post stuck out there into the<laugh>. Uh, are you posting, this is number one. Are you posting because you know this is your target audience and it's likely to make them purchase? Or are you posting as soon as you get a set done because you're just excited to show off your work? It's

Speaker 1:

Great to be

Speaker 2:

Excited. Amazing. But<laugh>, it's fantastic

Speaker 1:

To be excited about your work. I want you to be excited. That means you have like skin in the game and you're proud of what you're doing. The problem is when you just run to post it because you're

Speaker 2:

So excited. Super happy. I did this. Second guys,

Speaker 1:

Every Yeah, you're, you're losing all of the juice. Like is your audience most active? You can see that stat on Instagram and that's when you wanna post is when your audience is most active. You know, if you're just posting willy-nilly, you know, at midnight, cuz you just finished the set, everyone's asleep. I mean, you got to post out there in the world. But it didn't do you justice in terms of business, but

Speaker 2:

It did them justice in terms of ego. Yes. You finished a set and while you're still in the high of completion, which is great, you turn around and you get a little more boost of that dopamine that uh, you know, what was it endorphins like you did this great job. Yes, I'm awesome. I did. Wonderfully unlikely. You did Uhhuh<affirmative> and you posted it at midnight. So what you don't get to do now is come to the sugar cookie marketing group and say, why am I not making any sales? Or because you, you sacrifice sales

Speaker 1:

For attention,

Speaker 2:

Right? Yeah. And attention is delectable. I love attention. I love it. However, you've gotta be honest. When you pay the motorcycle insurance bill, which was over a thousand dollars for the year because it was too big and too expensive for my short uhhuh<affirmative> Speedy sell, Uhhuh<affirmative>. Then you gotta say, well this is the price I pay for attention. Yeah. Attention is expensive. Uhhuh,

Speaker 1:

<affirmative>. So lost. Not, not

Speaker 2:

A lot of

Speaker 1:

Sales. Decreased reach. Uh, a lot of times people burn through their audience. Um, when you just post ego after ego, after ego, so many everyone, I can only say wow. So many times. Wow.

Speaker 2:

Wow. You're so talented. It's like that TikTok town. Wow. Wow,

Speaker 1:

Wow. So you can burn through your audience and you can exhaust your audience by putting too much content, too much ego content out there and not coming at it in a strategic way.

Speaker 2:

I like an ego content bucket. I like it being part of a plan. Yeah. Actually good one. Just posting things for ego every once in a while is a great way to just, to just show your audience, Hey, this is what I'm capable of. Yeah. But when it's a hundred percent of the bucket you're pulling from, you're going to wear people out. They can only praise Yeah. So much. And then that praise becomes a source of addiction for our brain. Yeah. That dopamine hit of somebody liked, somebody told me I was great. Which feels amazing.

Speaker 1:

The problem is, is when you, you've like gone full ego post and then you like, you can only do, you can only do a such an intricate design so often before something's less intricate and then you get less

Speaker 2:

Lights and then it's, it's like gets you back on the a hamster wheel. Yeah. I gotta, I gotta get better<laugh>. Yeah. With the back to that motorcycle again, which was a complete vanity purchase. It was absolutely no functionality for my life. I had a car that was air conditioned and comfortable. Yeah. Yep. And then this motorcycle, which is sweaty, hot, loud and expensive. Yes. Uh, I had it put in high tests versus my car.

Speaker 1:

Great. Uh, maintenance was

Speaker 2:

Expensive. Yeah. But I go to a car show. I go to my, the a car show that's popular of the street. The amount of attention people stoping me kids saying, can I get a picture? Uhhuh<affirmative>. Cause they have the little CAD or something. So Heather's just sweating through the photos, smiling. Great. But the next week I go, fewer people ask because I've already been there. Guess what? I have to drive even farther. Yeah. I have to go on a world tour of getting attention on this thing. So far I'm sweaty. I'm tired.<laugh>. But my ego hit needs more juice. Yeah. So it's costing me more and I'm getting less. I have to go farther. I have to work harder to get attention. Yeah. And when you take it back to cookies, you gotta post more. You gotta post more fantastically. You gotta post cookies that take a lot of time to make. I

Speaker 1:

Will say when I first started and I got on Instagram and that forever scroll, I was like, if I don't do the most complex thing, I am a

Speaker 2:

Loser.<laugh>. Right. But then, and in the scheme of likes you are. Yeah. But in the scheme of conversions, which brings us to the next couple points. I'm gonna switch to number two. Sure. Are you posting sets? You truly don't want to do that. Eat into your prophets. Just to puff up your ego. I know we want that puff. I know we want that puff. But when I,

Speaker 1:

What are you puffing? When I discovered that unicorns sell

Speaker 2:

<laugh>, they exist and they exist in the profit margin of quick years.<laugh>. So here's the thing. You posted an ego post I think. Yeah. Let me describe it to you. It was bright orange. Yes. Okay.<laugh>. Stop this girl. There was like, I don't know, something made of thread. Yeah. Okay.

Speaker 1:

It was a macina.

Speaker 2:

<laugh>. What is that? May<laugh> A Mac. And uh, I was like, wow. That's impressive. However, I doubt anybody would ask for it. Oh,

Speaker 1:

I, I, there's only one in that set

Speaker 2:

Because I said, wow, this is, did the client forever or you add it? I just add your ego at it. Oh, you at it? Because I saw it and it looked so fine detailing. But it wasn't, it it wasn't a margin. No, that wasn't a margin. Cookie took forever. Yeah. And it and it got me. You got my attention. Yeah, but you didn't get my money. And

Speaker 1:

Honestly I don't wanna make a macina mcna

Speaker 2:

<laugh> cookie ever again.<laugh>. So when Corey's ego said, Hey, post this, post this. You work so hard on it, you likely lost money on it. If you do the hourly, uh, math, everything. No. Post it. Post it and get the likes. What Corey has done is told our audience, I'm willing to do this. I'm willing to lose money to get attention. So you can order this macina, whatever this is this little thread cookie. Macay. Macay macra. May I have no idea what mac is. What you do

Speaker 1:

For when you're making um, macrons

Speaker 2:

Mac. K.

Speaker 1:

That's

Speaker 2:

What you are Spining. You can, what word are you using for this cookie? Macay macro. Can

Speaker 1:

You do a macay and look it up?

Speaker 2:

I think that's what it's called. Mac. I'm gonna just type in

Speaker 1:

Whatever macro May.

Speaker 2:

Okay. I spell it wrong. You got it. Macay little threads. Yeah.<laugh>. You say form of textile produced using nodding rather than weaving or knitting.

Speaker 1:

Okay. That is mcma.

Speaker 2:

So Corey made and Google it. It's M a c r a. It looks like McCrae if I'm honest.<laugh>. So Corey did a McCrae cookie<laugh> and it was pretty however she just told you, I don't wanna do it of'em anymore. Yeah. But then she posted it. What is she signaling to our

Speaker 1:

Audience? Buy this

Speaker 2:

Cookie<laugh>. Bye. I'm Macri

Speaker 4:

<laugh>.

Speaker 2:

Uh, and that's not where her profitability lies. Like she said, her profitability lies with mermaids and unicorns. Mm-hmm<affirmative>. We shouldn't make a unicorn with a mermaid tale cookie.

Speaker 1:

MCM made

Speaker 2:

<laugh> mac mcm made with

Speaker 4:

Love<laugh>.

Speaker 2:

Uh, so it would say, it would say to me that Corey made an ego post. Which before I even describe what the cookie was, she knew as I talking about because it was bright, it got my attention. However, you're going to get more orders of something you don't wanna do cuz it's not profitable to do. Yeah. Then you're doing it for attention and that's fine. Call your shot. I

Speaker 1:

Know I got orders for just donuts last night. Donut cookies. I mean I can do those in my sleep.

Speaker 2:

<laugh>. And then what should you post?

Speaker 1:

The donate cookies. The

Speaker 2:

Donut cookies. But that McCrae cookies taking the spotlight because that's where your ego was. Yeah. Your ego wasn't in those basic donuts. Cuz you're not proud. Cause you don't think they're difficult enough to get likes from other cookies. Yeah. But if you say, hey these donuts are what gets me money from my target audience. You're going to be posting the donuts. Yeah. Mm-hmm.

Speaker 1:

<affirmative>. Lemme go delete that.

Speaker 4:

<laugh> made this

Speaker 2:

List by the way. I'm not calling her

Speaker 4:

Build

Speaker 2:

And then called.

Speaker 4:

It's

Speaker 2:

A in the world of uh, algorithmic attention, it is easy to fall prey to ego posting. Yeah. It feels

Speaker 1:

Delicious. But you said it's okay if I know I posted

Speaker 2:

It. Cookie ego call it. But as long as you know you've invited more my

Speaker 1:

Myra cookies. I know my cream.

Speaker 2:

Yeah. So are you willing to tell somebody you will not do that cookie for them? Are you willing to charge them more for that cookie? I'd likely say I almost don't post it. Yeah. But then you can say, Heather, I then pull from your attention so you can content bucket and call your shot. Yeah. Call

Speaker 1:

Your shot. I'll never do this mcay cookie again. But I wanted, there

Speaker 2:

You go. And the coffee. Yeah, that would be fine. Okay. Number three. Are you doing it to inflate your page numbers with other cookie's? Like or are you doing it to inflate your bottom line?<laugh>

Speaker 1:

As at the end of the day collecting likes. It feels good. It feels good to look at a page with some big numbers. But you don't need big numbers because your local audience that can probably buy from you isn't in the millions.

Speaker 2:

<laugh>, I'm gonna tell you this. We have the sugar cookie classes, Facebook page and Instagram cuz we run ads to it. Um, probably most of those people that like the page are cookies.

Speaker 1:

I would say no. I've

Speaker 2:

Really tried to grow that. I would say at least 50

Speaker 1:

50. I think when someone bleeped it out in the group and put it out there. A bunch of cook Your tremendously

Speaker 2:

What? Like so of the page. What Ha I say the Facebook page must only be around a thousand likes.

Speaker 1:

Is it? Yeah, I think you're right.

Speaker 2:

I mean that's a very low number. And the comparison to other cook your accounts. Yeah, for sure. But I'll tell you this, we had our, we had a class of 10, uh, on Saturday Uhhuh<affirmative>. It was sold out two months ago. Our Easter classes are in two months. We had to add a second one cause people begged. They're sold out. And we already started selling out June classes. Now

Speaker 1:

I have to tell you what one lady said in the class. She said, I checked all of last year you guys

Speaker 2:

Were

Speaker 1:

Sold out and I've been refreshing every week to find an available class.

Speaker 2:

Yeah, she was adorable. Ashley. Uh, that said, it's because the, it's got hardly any likes and followers. Yeah. And that's not the goal. The goal is to fill class seats. Mm-hmm.<affirmative> when you stop caring about oh I got a thousand likes. I got you know, 500 followers on Instagram. Uhhuh<affirmative>. But I have a full sold out class. That's where you can Oh yeah. You can pivot that ego. You can take ego. Okay. I don't care. I don't have a lot of ego in here. There's not a lot of followers. But I got cash money in butts and seats. Yeah. And that's where from a business perspective, I would want to, I would tell a client, put your attention on actual conversions, not reactions. Right.

Speaker 1:

You could collect an audience and they can actually bring you down if they don't engage with your content. It's

Speaker 2:

Imagine to a ratio they want. Cookies want to be impressed. It's hard to impress you. Cookies are great. Cha, you're talented. Yeah. The amount of time and effort to create something that blows the mind of your colleagues essentially in the same industry's so hard is so difficult. But

Speaker 1:

If I make a really good donut cookie, I blow the minds of just about everyone in class.

Speaker 2:

<laugh>. Absolutely. Cause that is your target audience. Yeah. So, okay. If you know you, if you took the Eddie and printed off something, people are like, well you didn't do any work. Those are cookies. But imagine what your target on, imagine if we brought Eddie to class. Oh they would

Speaker 1:

Talk about Eddie to the class. They're like what?

Speaker 2:

Yeah. I love the, I love telling the class about Cookie Con cuz they think no way that there's a convention of cookie people and then the direct to Food Burnett<laugh>. Uh, they're all like Really? Wow. That's so crazy. And when Corey sometimes you'll print on the cookies Yeah. That you give them for free cuz Corey will throw enough free cookie for them to take. Um, they're floored. They're flabbergasted by Eddie. Yeah. Whereas the cookie world be like, well Eddie's cutting corners. I don't care what other cookers think I care cuz my goal is my bottom line. At the end of

Speaker 1:

The day, a cookie year's not gonna buy from you because they're doing the same thing. And we all got into cookies because they were too expensive to buy for our

Speaker 2:

Kids' birthdays.<laugh>. Yeah. Think about it. When you see somebody ego posting, are they selling to other cookies? In which case they're actually developing their target audience. Yeah. Yeah. So that makes sense. But you wanna grow the target audience even if that audience is small. It's small but it is mighty. Yeah. Uh, otherwise you get on the hamster wheel of ego and it is exhausting. And I'll be on a motorcycle and you'll be in the kitchen and we'll be suffering.

Speaker 1:

I will say I see a lot of bigger named cookers on Instagram that have to take long extended breaks because they're mentally exhausted from

Speaker 2:

It to, so imagine, okay, pretend there's like a mega famous cookie person. I'm just making this person up. Not really on Instagram as much as you

Speaker 1:

Are. Is it name corn

Speaker 2:

<laugh>. I'm just kidding. Have you heard of mixing both? Did you Mac like I've never seen. So imagine this cook puts out some content and every other cook is like, oh my goodness. What will they come up with next? Yeah. That is a challenge that they now have to take back with them to their bakery and they have to come up with something that is even more impressive. Because if they don't, they won't get as many likes.

Speaker 1:

And

Speaker 2:

Instagram knew it and that's why it allows you to hide likes. Yeah. Wow.

Speaker 1:

Why is my phone? What is going on? Someone is spamming me.<laugh>,

Speaker 2:

As long as you're liked<laugh> at the end of the day is your ego stroked. So again, we're gonna say, do you wanna nplate it is, uh, it is hard not to look at somebody with a big following and think they're not popular.

Speaker 1:

Oh

Speaker 2:

For sure. But Corey, okay, so the sugar cookie marketing page ha you know, this follower versus like count is kind of weird on Facebook. Now it's rolling over to the new page experience. You actually have two metrics versus the metric we used to have. Yeah. So the follower count is 7,700 elevens behind me on the That's for the sugar cookie marketing page. Yeah. Right. But that's the like count the like count. The follow count is in it's 45,000 people who will never buy from us. Yeah.

Speaker 1:

That they're not even cookies

Speaker 2:

Because Corey had some reels that went viral. Uh, the last one was whether you're allowed to use a word Super Bowl and it was just people who were passionate about people who just like Super Bowl. Right. They have no clue. They didn't care. Someone said your cookie was ugly. And then that he was allowed to use the word Super Bowl. Uhhuh. Uhhuh<affirmative>. Those people got her likes and attention, but not the wrong times. Not$1. Not$1. Not$1. So this 7,700, was it 11? That number is so much more valuable than this 45, 40 6,000. Like it goes up by a thousand every week. But it's almost the most worthless metric coin I talk about because I'll say the real number's this and the stupid number's that. Yeah. Because the stupid number doesn't translate to what we want, which is conversions. We want you guys to join the group. We want you guys to join the cookie college. That's the number that matters. Uhhuh<affirmative> 45,000. That looks impressive. But at the end of the day, behind the smoke and mirrors we're the little Oz guys saying please don't look behind the screen. Yeah.

Speaker 1:

And oftentimes when you're on Instagram and you're, and you're scrolling through the Explorer feed, which is what I do endlessly, you're gonna see a lot of really talented cookers. But the thing is they built their accounts up. They got the likes from their loyal fans on those accounts. And that's what hits the Explorer feed. It's

Speaker 2:

How your post does

Speaker 1:

Hits your, so if you have someone who's just doing unicorns, you know, sometimes that won't hit your explorer feed. And you can get in a mindset where people don't want the simple unicorn, they only want the complex

Speaker 2:

Stuff. Cookers don't want other cookers unicorns cuz you all can do it. Yeah. But your audience, Corey delivered are gonna tatt tattle telling yourself<laugh> co co has this client apparently the world's best client. I don't know. Uh, she orders way much from you The most basic things. Yeah. Cause her kids like it. Yeah. And then, uh, tips you an exorbitant a mountain. Yeah. Very nice person. But only once. Roommate hearts today was hearts with names. Today was

Speaker 1:

Pink and red Hearts

Speaker 2:

The, even all the icing, like even the font was the same color as the So you only had to do two colors. Yeah, I did. It was a two color order. Right. It was a two color order. The last thing was super simple D IY kids. I know one time. Yeah. So this client's kids want mermaid tale bitch's what they want. I printed the cutter. Cutter from you from, do you remember the shot? It was cute. Oh,

Speaker 1:

It was Charleston Cookie.

Speaker 2:

Yeah. It was a really cute mermaid. Yeah. We just printed it and this lady paid more than that. She just keeps ordering. I know, but it's simple stuff. You did post that picture, but it was very simple. You had staged a lot. Mm-hmm.<affirmative><laugh>. Do you feel judged? This is also your idea. No, I feel

Speaker 1:

This is what every cookie you're speaking

Speaker 2:

About, that you're looking off into the horizon and like mm-hmm.

Speaker 1:

You're gonna have to delete that ones, that one

Speaker 2:

<laugh>. Okay. Number four. Are you concerned about follow an unfollows account and not converting That

Speaker 1:

Is so hefty in the cookie world. And I'm guilty of it too, to be quite honest. But it's hard. I'm getting out of that at the end of the day.

Speaker 2:

Mce,<laugh>,

Speaker 1:

Mcay<laugh>,

Speaker 2:

Mcay<laugh>. So, uh, yeah, it's focusing on that. You know, I see people and they'll come in the group and it's an innocent question. They said, I got people unfollowing me. Is it problematic? One? No. Likely it's mostly bots. Two probably it's people out of your, out of your target eyes. It's a good thing. Yeah. As long as that number never exceeds how many people you're gaining, you're absolutely fine. It's completely normal. But that's not where I necessarily wanna be checking. It's called a vanity metric for a reason. It is ego egotistical, not intentional. And I know it's an innocent question to ask. However, are you making sales? Let's ask that question. Yeah. Let's ask what's your conversions? Are your Valentine's Day sales going? Well? And then we can worry about following unfollowing. Cause I guarantee you when you focus on the one, the other one doesn't matter anymore. Yeah.

Speaker 1:

There is a thing you can, um, you can link to your account, which is quite dangerous now, um, that can unfollow and follow. People

Speaker 2:

Do well. You run a script and you're gonna compromise your account. Yeah. But I guarantee I see

Speaker 1:

Running it. I can tell when they follow me and they have like a bazillion followers and I'm like, well they're definitely gonna unfollow me in about two minutes<laugh>. Um, but if you have that, I will say it leaves a bad taste in my mouth to see someone follow me, my follow'em back and then just to unfollow me like I'm just a number two at that point. So if I was your customer and I was like, oh, this person actually likes me and then all a sudden I was unfollowed, like

Speaker 2:

You're doing it advantage metric and you're burning through your audience. Yeah. Uh, your motive. If your messaging, if your goals are muddled, your results will also be muddled. If you're saying, Hey, wow, I'm just using motorcycles to commute and then people are giving you fixes for it and you say, no, I want attention, you're going to have mixed messaging and people aren't going to know what to say to you in business. They're not gonna know what to buy from you. Yeah. Are you so worried about followers? Because I can guarantee you someone with 300 likes could outsell somebody with 50,000. I know. I know. It does not matter. It is a vanity metric. Now the conversions, what are you doing to convert when somebody enters your funnel versus when they access they funnel? Did they stick into it? Yeah. If you, and I'm even gonna wager this. If you have a following of 50,000, which is impressive and I'm sure it took a ton of work, or you got lucky with some royals<laugh>, uh, it's gonna be hard for you to reply back to comments because you're gonna get an influx of so many cookies asking where you got that cutter, where you got that plate. We've got that staging where you got this, that, and the other. And the<laugh>, the audience that you need. The audience is placing those orders. You're gonna get lost. So sometimes what happens anfo is somebody that's really good at ego posting will actually switch from a local audience to being an influencer. Yeah. They will get paid sponsorships, paid promotions. And that is a business model that is effective. But don't fall prey to it. If you're not trying to be an influencer. Don't try to grow an influence outta the audience. Don't compete with that

Speaker 1:

Person. I know. I will say like in the makeup realm, there's so much cash there that can just like the McKayla girl gets paid upwards of like$80,000 per post. The cookie world is not like that. It's more of like gifted collabs.<laugh>.

Speaker 2:

Well think about it this way. Um, if I, I need to put my own makeup on myself. I can't really hire somebody to do that every day. Right. So I don't know what to buy. When you go to Sephora, there's 50 companies with Oh yeah. 50,000 options. Yeah. So, okay. Hey influencer, what should I get? And that's where you have that trust factor. Are they gonna lead me the right way? And that's when you see these leading astray ad type content where it's actually an advertisement. Yeah. But you're told that it's organic. Uh, can kind of, they probably got a huge fat check. Yeah. If you care less than I buy a Maybelline mascara. But at the end of the day in the cookie world, who is buying from you and why? It's Can you mute

Speaker 1:

Something? Literally there is a

Speaker 2:

Kill switch of mute on

Speaker 1:

That. No, look, look Apple people, why is it making sounds? Let me find where the notifications could be in mine. Take me a second. Oh, there was a camera. I don't know. It's just making sounds. It's annoying me to death.

Speaker 2:

Corey says she has a kill switch the audio kill switch on and it's still squeaking

Speaker 1:

Out. Oh, announce notifications. No, that's like talking about it. Okay. Well

Speaker 2:

You can figure it out. I don't know. Somebody can help Corey with her iPhone. That'd be great.<laugh> Steve Jobs there left. So back to the fallen follower. So Corey brings us this number five is if view count something that affects your mood. Are you inclined to archive when things don't gar under the reviews? I mean, sorry, the views versus assessing what's driving the

Speaker 1:

Purchases. Sometimes you can get sad sometimes when opposed you think should perform likewise likes wise, uh, doesn't get as many likes as you think it should. Or you did a real and it and it only got 200 views. If 200 views is uh, your local audience who can buy from you, then your reel did ex like astoundingly. Well

Speaker 2:

<laugh> I bet most reels don't convert on the local scale. Yeah. I don't, I don't know what those mega influencers are doing. I'm not even sure if they get the reports back to Helms. You know. I know. Uh, but likely if, if I had one reel that converted into one custom order or one reel that converted into two class seats, whoa. Out the park. Yeah. But what if it only got 15 views and two of those converted? Oh my goodness. Your conversion rate is so high. Whoa. Yeah. That is outrageous. But

Speaker 1:

If your video

Speaker 2:

Got 5,000

Speaker 1:

Views and you literally had zero orders on a conversion scale worthless, you failed<laugh>

Speaker 2:

0%, 0% conversion rate. Yeah.

Speaker 1:

But it's at the end of the day, what are you going for? Are you going for the number on the screen? Call

Speaker 2:

Your shot? Sometimes you can. Yeah. Sometimes you can be like, I just want someone to tell me I did.

Speaker 1:

Right. Yeah. And right now reels aren't set to, if even if you use local hashtags, reels aren't just showing to your local, it's, it's almost like the wild wild west because Instagram is competing with TikTok and they're really pushing video content to take people back to the platform. So you are real, even if you use local hashtags can go far and wide

Speaker 2:

And look at Instagram. Instagram's not saying like, Hey Heather, we want you to reach your local audience. Instagram's like, we know you'll stick here if I give you view. So I'm gonna give you views to, you're hooked to my platform to produce more content uhhuh and get back on the hamster wheel of burnout to produce even more and more content that gets less and less reach unless it's crazier and crazier and more impressive and more time consuming and more macrame. Yeah. Eventually we're just gonna be macay more macay macay everywhere.

Speaker 1:

Oh, if you use, um, cook your hashtags, uh, I can tell you who your

Speaker 2:

Indicators, that's an indicator that you want attention to. And again, it's fine. But call your shot, man. I'm doing this and I'm using this hashtag because I feel like cookie people will tell me.

Speaker 1:

Wow. Who do you think is looking up Corey Sugar cookie art?

Speaker 2:

Cookies. Cookies. What would somebody looking to spend cookie money on? Somebody else's sugar cookie art. Be looking decorate it. Sugar cookies.

Speaker 1:

Nova parents.

Speaker 2:

Oh yeah.

Speaker 1:

Nova Foodies. McClean

Speaker 2:

Moms. Yeah. That that's what they're going to the local groups and saying, does anybody know a cookie? What they're not doing is typing in sugar cookies of Insta and Flood Friday because they don't know what flooding means. We just taught a class to 10 people and they say, what does flooding mean? Yeah. Uh, so when you use hashtag flood Friday, who are you, who are you trying to get attention from Your audience? Probably not other cookies. And you called your shot absolutely fine. You enjoy that ego. Mm-hmm.<affirmative>, don't let it go. Don't let

Speaker 1:

That yet that empty, empty wallet

Speaker 2:

<laugh>. And that's fine as long as you understand buying that motorcycle was a poor investment. I got nothing out of it. But attention you could sell it for what

Speaker 1:

You bought it for

Speaker 2:

What I owed. Yeah. I sold it for more than I bought it for. But that doesn't factor in what I had to pay to maintain it and endure it. True. So net loss definitely a net loss. But it fueled my attention seeking behavior. And that was

Speaker 1:

Question for you. When you got rid of the motorcycle, did it take a kind of a hit, like a little attention

Speaker 2:

Hit? You know what happened? I spent all day on the motorcycle. I got a ton of attention. And then I came back and I said, how dumb is it that I spent this much money on fuel today? I spent this much money on insurance, you know, amortized over the whole year. Yes. And I spent this much money on eating out. Cause I had to drive somewhere. Not

Speaker 1:

Completely. You drove to a restaurant. Where else are you gonna go in circle? I, I

Speaker 2:

Agree. I'm so, and I said, and then, and then in the same vein, I'm trying to get into investing how dumb I have the worst investment in a negative roi. Uhhuh. And then I, I'm doing research on investments. How, how crazy. So I was embarrassed, but I Oh wow. Yeah. And then let's do that. So you, so

Speaker 1:

You overcame your attention with logic.

Speaker 2:

Yeah. I overcame and I, and I will get another bike. But I'm gonna call it for, for what it is. Yeah. I'm gonna say I want, I feel like I, I need attention.

Speaker 1:

<laugh>

Speaker 2:

A little. I'm gonna need some

Speaker 1:

Nugget out in the road.

Speaker 2:

<laugh>. I mean even look at the snake. Okay. The snakes, they don't love me. No. But they get a lot of attention. Yeah. They bite me.

Speaker 1:

<laugh>. Yeah. I I do love the brand of my dog, the brand<laugh> breed. I do love his breed. But you know, I get stuff so much like, oh your dog is so cool. Can we pet him? Yeah. I'm sure other dog

Speaker 2:

You ha you got an expensive breed to maintain. I did dog. He's so expensive. He's expensive to maintain. Whereas a mutt is probably gonna just live forever and cost very little.

Speaker 1:

<laugh>. My little cat that I've rescued, she has been

Speaker 2:

Rube a is a tank peach. Rube is like a choo train of a cat. He'll never die. It's out

Speaker 1:

Loop. We're the same personality checking in for food. Keeping clear when it's,

Speaker 2:

You don't get him my way. I won't get Corey. So Corey has, I wanna say a designer cat

Speaker 1:

A

Speaker 2:

Little bit. And then she has this like street cat. Yeah. This cat where she got'em on Craig's one in Fredericksburg. If you're familiar, this cat was like, Hey listen, I ain't trying to be you best<laugh>, but I'll, I'll accept you. And Corey's like, I'll accept you too. And you had him for what?

Speaker 1:

12 years.

Speaker 2:

He won't die. He looks the day she got him

Speaker 1:

<laugh>. He's just a little plumper. Yep. We got a little snacks.

Speaker 2:

<laugh><laugh> room. Uh, versus a designer cat like Corey got this cat that's extremely hard to keep clean cuz his hair is so long. Uh, he's got one of those flatter faces. So he, he gets his hair in the food and he's expensive to take to the vet cuz he is, I don't know,

Speaker 1:

You gotta groom, you gotta get his hair cut or you have to brush him every single night.

Speaker 2:

A lot of work but a lot of attention. Nobody's looking at Rube and saying, where'd you get that? They know you got, he's got it from a gutter<laugh>

Speaker 1:

But looks out the front door all the time. People walk by be like, he's out. He's out.

Speaker 2:

Attention. And he's a great cat. He's cost you considerably more and saved you considerably less.

Speaker 1:

Yeah. We're getting fixed on Friday.<laugh>. Yeah.

Speaker 2:

I guarantee Ru was like, ah, I fixed myself.

Speaker 1:

<laugh>

Speaker 2:

Use my nails are in the back.

Speaker 1:

<laugh>. Gotta take care. I love Ru don't

Speaker 2:

Touch

Speaker 1:

Me.<laugh>.

Speaker 2:

Uh, this is number six in the last one. When you post content to groups, is your copy getting adoration from the look at me? Or is it designed to move people into your sales funnel? I love being asked to do birthday parties. I have openings on x, y, z dates. First

Speaker 1:

Off, what groups are you posting in other cookie or groups? Because I could definitely tell you you're doing it for ego, but if you're posting in community groups and you're like, look what I made period photo. You are not doing it for snails. If someone's like, if you put

Speaker 2:

The, you don't have a lot, you can't keep spamming those groups. You only have so much. You really don't. There's the group algorithm is so heavy. It is so crazy. You can burn right through it. Um, so much in fact that every day Facebook tells me if I have high performing group posts, which only posts in the sugar cookie market group. Yeah. And it rewards me with more reach because I have high performing posts. Now how to have a high performing post? It has to be engaging content. Yeah. How does it be engaging? It has to start a conversation. Look at me post and conversations. Yeah. You get that. Wow. Wow,

Speaker 1:

Wow.

Speaker 2:

But you don't, you don't continue the conversation because you didn't want to. You wanted attention. Yeah. And attention is disgustingly addicting. I love

Speaker 1:

It. She's so addicting in our local group that, well me and Heather started, Heather like does not do anything with it. So now it's just me.

Speaker 2:

It

Speaker 1:

She's, when we, we, I let everyone do a sales post on Saturday. They really have enjoyed it. But Heather showed him how to set it up to get attention. She's like, here's how you wanna set up your sales post, tag your page, tag your website, include a photo, say where your pickups from. And people have really taken to that. I can tell people who have read you

Speaker 2:

Were it works a lot better.

Speaker 1:

Yeah. Oh yeah. Cuz then I can, I can be like, oh I would like to have that one. I see you're Offspring woods. I live right down the road.

Speaker 2:

Uh, local community groups have this pension. I absolutely think it's hilarious cuz it's so useless. They'll do like a sales thread Monday. Yeah. Um, and it'll be like one thread and you have to post your business in the thread. The, by the time I see it, it'll have 200 comments. All of them are from business owners adding no value to anybody around them. Just this like regurgitated link to their website. Sometimes even a picture of a off-centered business card. Yeah. And I'll be like, yeah. Taken

Speaker 1:

On

Speaker 2:

Open table<laugh>. Yeah. Just if you, if you didn't post that at all, you'd probably have more money in your pocket cuz you just allocated time and I know you didn't make any sales. Yeah. Uh, so you really kind of gotta be strategic. So just posting a look at me pro what if you did a picture of I don't know, lucky Charms bowls and say, Hey guys, general Mills is so expensive. Have you found like come some knockoff brand cereals in Lele. Bye bye.

Speaker 1:

This is my cookie

Speaker 2:

Mill. Right. Something that's more than just look at me. Yeah.

Speaker 1:

I know the group, our specific sugar cookie marketing group a while ago voted that they didn't want posts like that because they serve no value. So now we don't, they

Speaker 2:

Serve one value

Speaker 1:

For one person.<laugh>, Uhhuh<affirmative>. Exactly. So now we don't let those ego posts go in because they're no one's learning from it. So we all have to say, you know, add a tip to it. How did you market these? And then we have our Friday posts where everyone can post, you know,

Speaker 2:

And the baking group. Yeah.

Speaker 1:

And it does

Speaker 2:

Get your attention there and it feels good. You are losing money if we, if time is money. And that's a formula that we, we come up with for our cost. When you post something to a group where nobody can buy from you, you spent time, money there. Yeah. And, and that's fine. And you're like, well I wanted the ego boost. Awesome.

Speaker 1:

Great.

Speaker 2:

Yeah. I hope, I hope it was worth the investment. And it is sometimes, but you just can't complain while I'm making no sales. When I, I've posted every day to my page, but they're all look at me

Speaker 1:

Posts. What

Speaker 2:

Did you expect people to do? They all looked at it. You got exactly what you wanted. When

Speaker 1:

Your copy is Always love this set. Happy birthday Joe. You don't turn three all the time<laugh>.

Speaker 2:

You aren't, you aren't posting for sales who are named their three year old Joe Joseph<laugh>. Hey, I was thinking of like, my dad's name is Glen. Like, did my grandmother look at an infant and say Glen, I

Speaker 1:

Did 30 child's names for kindergarten yesterday.

Speaker 2:

Oh, what were their names? Like?

Speaker 1:

They were kind of

Speaker 2:

Kinds cute.

Speaker 1:

Sophia. Emma Lean.

Speaker 2:

Oh, cute. Emma Lean. That's cute. Uh,

Speaker 1:

Sebastian.

Speaker 2:

Cute. Matt Mateus I

Speaker 1:

Thought was adorable. Um, Schaffer.

Speaker 2:

Ooh yeah, you're still in the trendy. That we're still in trend. It was trendy. The names are long.<laugh> like would you, I guess you wouldn't name your kid Greg, you name it Gregory And somebody had shorten it. Greg, I think it would

Speaker 1:

Be. There was not one Greg

Speaker 2:

Who named a kid Craig. Is it Craig?<laugh>? Craig, I'm sorry. If your kid is named Craig<laugh>, did you look at him as an infant? Say this is Craig<laugh>.

Speaker 1:

Someone win at the orthodontist today

Speaker 2:

Said, oh,

Speaker 1:

Can you tell Mason to come all back? But that's

Speaker 2:

My son's last name. She's like, I'm so sorry you chose two first names. I had to take his stab at. Interesting. I was like, oh, that's true. Sorry. I guess mom looked at you. I was like Corey.

Speaker 1:

Yeah. Corey's a weird

Speaker 2:

One. Yeah. Corey,

Speaker 1:

Nothing offensive to

Speaker 2:

Other. Corey. Corey, Anne.

Speaker 1:

Corey, Anne. We're Corey.

Speaker 2:

Anne countertops.<laugh>. Okay. So that's our, that's our stick steps to just learn how to call your shot for ego posting. Mm-hmm.<affirmative>. And is ego posting bad? Uh, I'd say no. And say if it's a hundred percent of what you post, you're likely not gonna make any sales. Yeah. So then in that case, if your goal is sales, then it's bad.

Speaker 1:

But also if your goal is to make money and you're not ego posting and you see someone's post outperform yours visually, like it has more likes, comments and things like that, don't get down on yourself because when you're, when you're going broad, like to all cookies, you're gonna get a lot more comments because there's more

Speaker 2:

People. Ah.

Speaker 1:

So don't be hard on yourself. Like, oh, their post gets so much likes, you know, there's so much more talented than I am. No, if you're broad and you're, you're marketing to cookies, you're going sugar cookie marketing post on Instagram. Get so much more reactions then. My sugar cookie classes.

Speaker 2:

Sugar cookie classes. I, we taught a class on Saturday and I posted, I don't know, a collage of 10 photos. Right. It got three likes. 15. Yeah. But most of those are cookie people. So when I take the cookie people out, it's three. Yeah. That class generated$900. Yeah. So three likes could equal$900. You

Speaker 1:

Could, and you know, I make sure that cookie classes is following local people in land and I invest back into them liking and sharing their stuff.

Speaker 2:

If that, if that page never grew, has, let's say, let's pretend 300 follow account. Yeah. But it had$900 classes. Okay. I would, you'd never see me complain. Mm-hmm.<affirmative>, you'd never see me complain. Not one day. Yeah.

Speaker 1:

But it's so easy to get caught up in what the social media metrics are and what

Speaker 2:

We, what's rewarding ego.

Speaker 1:

Yeah. But it's can also do the, the, the sink where you're like, I don't feel good enough. I need to take a break. This is really causing me heartache

Speaker 2:

Back to putting on the blinders. Yeah, you can. And we see people sometimes. I saw somebody and she, she emailed, she's like, Hey, can you let me back into the group? I really tried to take a break from social media. I just want this one group though. So she had like, no friends.<laugh>. She's like, and I said, Hey, I haven't been in the same boat where you're like, Hey, I need to step away from everything. Yeah. Or do need some information.

Speaker 1:

Yeah. You can actually, if you have a follower and they're really like making you feel some kind of way you can mute them. Um, what that happens is they won't be in your feed. You'll still follow them. Um, but they'll be muted. So you can kind of regain your composure. You can come back at it, you know, in 30 days and be like, I feel more confident in my strategy now.

Speaker 2:

I've been trying to really focus on the emotions, things cause me and acknowledging how does this make me feel? Why, why does this make me feel this way? And it do. I wanna keep this feeling in my life? Mm-hmm.<affirmative>. So if you say, well, this cooking is so talented, I am jealous. I am envious. Negative emotions. Yeah. Um, is that, do you then say, the next I wanna keep jealousy and enviness. Enviness. That seems long. I like it. Got a really long word. I like, can't I wanna keep those in my life. So I'm gonna keep this person in my life. Okay, cool. Call it a shot. You're allowed to, you're allowed to be jealous and envious as long as you acknowledge that's what you wanted. Mm-hmm.<affirmative>. That's the emotion you acknowledged and said, I wanna keep. Yep. Yes. Uh, likely though, if you assess your emotional component of the way things make you feel, you can make the decision to only let in positive emotions. And that will require some trimming. And then you'll be a happy, you feel, you'll feel that the general chronic state of your mental mm-hmm.<affirmative> mind will be low grade

Speaker 1:

Happiness. I will say, I felt like some groups were a little negative

Speaker 2:

<laugh>, so I left them sometimes the sugar cookie marker groups. I

Speaker 1:

Know. I, but I left those groups so I could turn my focus to making ours a positive one. Yeah.

Speaker 2:

You almost got to. So you gotta set your goal, call your shot and proceed accordingly. Yeah. I like having consider an, uh, an ego bucket. Do that and maybe hit it twice a month.

Speaker 1:

Yeah. I like glow up post when you do like a sign by sidey one,

Speaker 2:

But very ego. Very ego. Very ego. But not a bad, not you're not a bad person.

Speaker 1:

Spin where you're like, look, I got, look what I can got bad.

Speaker 2:

If your copy can tie in the ego post into, and I can do this for your birthday, Uhhuh great. Yeah. Not just like, look

Speaker 1:

What it did.

Speaker 2:

<laugh>. Look, everyone just keep walking at it. You can get it. If you're saying just keep trying, then you're talking to another cookie. Yeah. You're talking. If you're tell, if you're telling your audience to just keep trying<laugh>. I don't really know what they're gonna do. You just keep trying to order for me. I'll eventually take

Speaker 1:

In high school. I really thought I could sing<laugh>, unfortunately.

Speaker 2:

Course

Speaker 1:

I up to sing a lot.

Speaker 2:

I, I signed up. Here's the thing. I cannot play the piano ball. No.

Speaker 1:

Heather's a great piano

Speaker 2:

Player. Fantastic. But Corey wouldn't make me play first. Now I have one a week pianist.<laugh>. Yeah. Two, somebody with an ego.

Speaker 1:

<laugh>.

Speaker 2:

Yeah. Sticking in front of people was an ego thing. But I had a, we were

Speaker 1:

In Sunday's school and

Speaker 2:

I wanted to

Speaker 1:

Sing and my boyfriend was in, in the audience. Oh.

Speaker 2:

I just

Speaker 1:

Singing to him or at him.

Speaker 2:

<laugh>. You were singing at everybody.

Speaker 1:

It was a high note on that Sunday morning. What?

Speaker 2:

Okay. I naturally get sweaty at any type of performance ever. And I'm sweat there on the piano.

Speaker 1:

I sat down after that horrendous thing and I said, did that sound bad? And my friend said, well, it wasn't horrendous,

Speaker 2:

Peter. Yeah.<laugh>. He's honest too. We should try<laugh>. Oh, to learn. All right. Archer said I was a good singer though. Okay.<laugh>. You should have sent me intro doc.

Speaker 1:

I didn't know what it was.

Speaker 2:

I think ego posting is interesting. I think when she becomes self-aware and will set you free and we'll say you of other people's ego posting of your own ego posting once you say, huh. That's what that is. Yeah.

Speaker 1:

I can see that. Huh? All right.

Speaker 2:

Here's, I'm gonna give them, I'm gonna give you like your ego post. Lemme start tape my leg. Yeah. We don't have to punish ego posting. No. We need to, we need to know what it's motivation. And

Speaker 1:

You need to be able to come at it for like, Hey, last week I ego post all week. Then I did my pretail post. Nothing happened, but

Speaker 2:

I got it.<laugh>. I I got swear. Maybe ego post was a nice little bump when you have a lull. So right after Valentine's Day, which is today, happy Valentine's Day. Oh yeah. Happy Valentine's

Speaker 1:

Day. Loveton. Everyone.

Speaker 2:

<laugh>. Really? You be Valentines. Uh, after Valentine's Day, we're gonna have a little bit of maybe a one week and a halfs.

Speaker 1:

Depends if you were doing a Marty gra

Speaker 2:

St. Patty Day. Yeah. So depending on what your schedule is, if it's a dry time, not a bad time to sneak on an ego post, I would post, I would associate ego posting with memes. Low grade, lots of engagement.

Speaker 1:

Listen, no one gets the high off of a meme unless you make it yourself.

Speaker 2:

What is that? It's a, oh god, Lisa. It's the,

Speaker 1:

It's the trash. It's the trash shack with the arm.

Speaker 2:

And he, I let the crack over. We are having a beautiful weather spur. Oh, here. Northern Virginia. It's just the daffodils have dappo, dill,<laugh>. They're Dylan<laugh>. Dylan's a cute name. Dylan

Speaker 1:

Is a cute name. But not one kid was named Dylan on

Speaker 2:

There. Would you call him accidentally for short dill? Which is delicious. Dill. Yeah. You gotta always factor in the kid.

Speaker 1:

I know. I know. Arch is Arch. Yeah. But he does. But

Speaker 2:

You looked good at infants at Archer.

Speaker 1:

I know. What a weird

Speaker 2:

Name. I think the dad did. He didn't look. Okay.<laugh>. I was Would you have, did you have any in the, in the back burner?

Speaker 1:

I had Sebastian.

Speaker 2:

Sebastian. He does not look like a Sebastian. Sebastian. Sebastian.

Speaker 1:

I've looked at some names. I'm like, oh, that'd be a cute name. Gordon is cute.

Speaker 2:

Gordon. But at the time when we were kids, it was a train was the long one.

Speaker 1:

It was, yeah. But right now it's so cute.

Speaker 2:

Gordon Isaac, our con lordy were

Speaker 1:

Ivy, my client's names.

Speaker 2:

Oh, that's cute. Mom's gonna name some Ivy Lilly. Yeah, Lily. Oh, we said like

Speaker 1:

Pad. Yeah, but we were young and dumb.

Speaker 2:

We were idiots. She went, she named her summer, but she was born in the winter and we thought that was kinda weird. Yeah. We Summer's birthday is today. My little sister's birthday is on Valentine's Day.

Speaker 1:

Her middle name goes really well with her first name. Summer

Speaker 2:

Faith Mom spelled weird. Spelled it weird. Fea<laugh> Summer got a trendy name. Summer Faith. She did Summer Miracle. Her last name's Miracle Summer Faith

Speaker 1:

Miracle. And she loved her name.

Speaker 2:

I thought we sh one of us should have been named Isabel.

Speaker 1:

Why?

Speaker 2:

A Miracle is a miracle.

Speaker 1:

Isabel? Miracle Ego.

Speaker 2:

<laugh>

Speaker 1:

<laugh>. Oh, we called you Isa For sure is a miracle. Is a miracle. Yeah.

Speaker 2:

It's a miracle.<laugh>. It's a me Mario's just gonna kinda wait out the trash dog

Speaker 1:

And talk about names that we wish we had. Uhhuh.<affirmative>. I didn't love Corey for the longest time, no one ever spelled it right. You

Speaker 2:

Never get it. There's three cos in the college, but you all have your name spelled differently. K y C

Speaker 1:

Is good.

Speaker 2:

You're never gonna get your name on a little license plate. No, no. A little that

Speaker 1:

Key chain. But now I, I like emailing People don't know if I am a man or a woman.

Speaker 2:

I thought that would be cool.

Speaker 1:

I know.

Speaker 2:

I thought that would be cool to be like, imagine you. Can I speak to Corey? Hello? It's me.<laugh>. Take a seat.

Speaker 1:

Hi. I have the problem. It's me.<laugh><laugh>. Hi.

Speaker 2:

Okay. The trash check is left. Let's continue. I have a podcast bowl. Oh yeah.

Speaker 1:

Usually put those at the front.

Speaker 2:

I know. I forgot about it. I actually have two podcast polls. Uh, somebody asked me to ask it Uhhuh let me do the one that was intended. It was about email marketing. Right. So in email marketing, uh, let me ask you this, Corey, how many newsletters did mixing Bold Cookie already send out already?

Speaker 1:

20 22 0. Because you didn't send'em out<laugh>.

Speaker 2:

I did not. Uh, but I'll say Sugar CIE marketing probably send out that's Oh yeah. Yeah. We try to send it out weekly. Yeah. Um, but here's the average. 76% of people did not send out a newsletter. You know what that tells me? That means you have more margin in your marketing. Do

Speaker 1:

You know what that tells me? That you need to end up in the inboxes cuz no one else is.

Speaker 2:

Yeah. Uh, yeah. So you don't have a lot of competition in the inbox. Now you have their competition. I know people are gonna say, here's somebody in the comment section. I wanna read this comment. Uh, Katie. Oh no, wait. Jenna said I sent three and I made one cookie class sale and got a custom order purely from my three newsletters. Wow. Wow. So she sent three and had conversions and technically all three. Wow. That is, that is so crazy. Uh, that she did that. Okay. I wanna read this other, this was just asked by a random person in the cookie college asked me to ask it in the main group around cookie classes. And I thought the response was interesting. Okay. If you taught a cookie doctor eating class, your options are, do you teach it by yourself or do you have somebody help? What do you think the answers came out to be by yourself? 89% by yourself. Yeah. Uh, so only 11% bring someone to assist. That's how

Speaker 1:

Are am I bringing you to assist me or am I assisting

Speaker 2:

You? We're 50 50. So I would say, think about it this way. One, you can get somebody help you for free. That is the best business decision. A spouse, sister, someone said been doing like, uh, photography. Someone said, yeah, my husband comes in, helps me set up and takes photos. That would be ideal. Somebody doing something for free. Now the next step up is paying somebody hourly for assisting. Yeah. Uh, again, that's gonna be the most cost effective. And then you have Corey and I set up, which is the worst, which is 50 50, unfortunately<laugh>. So that$900 class was only four 50<laugh>. That's only net.

Speaker 1:

Of course we've never hooked up the payment method

Speaker 2:

Too. So it's zero<laugh>. I gotta do

Speaker 1:

That. I know,

Speaker 2:

Man. Yeah. Anyways, that is our podcast polls for this week. Now we have some lives coming up, some past lives. Uh, no. The live that was taught on Saturday was Nicole sofa. If you can go watch the replay for a virtual popup, which is a great time paper.

Speaker 1:

And she sold, she said she sold, pun intended virtually everything.

Speaker 2:

Oh really? Uh, she posted a picture of what it looked like, which she was selling. There was, that was

Speaker 1:

Insane. She did say it was such a time commitment and she had an assistant,

Speaker 2:

Which she, she always decorated. She knows the assistant sy.

Speaker 1:

She decorated a hundred percent

Speaker 2:

Herself. That is crazy. But she is crazy lady. Uh, we have a Facebook Live coming up on March 7th, the sift app for managing admin stuff by Emily. So here's the interesting thing. Yeah. A lot of people have been talking rumor mill about an app called Sift. I couldn't find it. And then I saw her comment or laugh about something on the Instagram account mm-hmm.<affirmative>. And I said, you should teach live because people are very interested Yeah. By this app. Yeah. So she signs up the Sift app, she said is free. So this Facebook Live will, she's gonna go through the basics of sift, what is it? How to use it, how will it benefit you. Uh, she's gonna show you how to use it by walking you through the process of creating your first order form and show you the ins and outs of setting up all the customizations and automations that SIF has to offer. And then she'll be, uh, showing you how to implement sif to help you establish a seamless workflow. Nice. It's key to saving yourself time and staying organized. So that'll be interesting. If you're looking for, I I think it might be payment processing. It sounds like if you're looking for something to send invoices and collect money, which you know, we always say collect money up front. Yeah. This may be the Facebook Live for you. It may be. Then I added the kaka Haha. By hk. Oh yeah.<laugh> The cookie con Happy hour.

Speaker 1:

Happy hours. We're doing two.

Speaker 2:

We're doing one at Cookie Con Ohio, which is May 1st Cookie Con Ohio starts May 2nd. So we'll be doing the day before it starts as to not impede with the official events. Yes. Which are a blast. And you'll not wanna miss those. And they'll be doing one on August 29th in Florida the day before Cookie Con. And that's the Rosen Shingle Creek, which is the one Corey and I spoke at two years ago, which was really brilliant. Nice. It

Speaker 1:

Was Go guys, the place is huge.

Speaker 2:

It was so big that there was three conventions going on at the same

Speaker 1:

Time in food places Inside.

Speaker 2:

Beautiful, gorgeous Place was stunning. I,

Speaker 1:

There's did you say there was four pools?

Speaker 2:

I didn't know. Oh, there's outside pools. Yeah. Is there inside pools? I dunno. Corey and I, well I think we walked for a while just to see the grounds. Yeah. It's immaculately kept.

Speaker 1:

Oh, go. Just

Speaker 2:

If you think the hotel's expensive. That's because it's extremely nice. Yeah.

Speaker 1:

They had like a bar to close down your evening.

Speaker 2:

Oh. And it was like a fancy bar with

Speaker 1:

Theologist. It was, but then they had like a Mexican restaurant.

Speaker 2:

The finishes of this place are luxury. Oh. Like lux like gold and, but

Speaker 1:

Where comfy shoes. Cuz you're gonna be walking 5,000 miles.

Speaker 2:

Get your comfy shoes. Don't think that this is time to bust out some new shoes. It's not. Mm-hmm.<affirmative>. I'd almost say if you have, if you trying be a high

Speaker 1:

Heel girl on clouds.

Speaker 2:

Yeah. Go on clouds on your feet<laugh>. And then maybe put the high heels on when you get down there. But this is all of Cookie con exist in the convention center. Yeah. So you don't even have to

Speaker 1:

Technically leave, which is so nice. So you wouldn't even have to leave for food

Speaker 2:

Or water<laugh>. But if you wanted to leave Heather Campbell Brookshire will be the sponsor of both these happy hours. Thank you so much Heather. She is a Disney trip planner. It's$0 to get her to plan your Disney trip. Yeah. If you go to Facebook and you go to the events tab, you can find all the information about getting her to plan kind of like a cookie con slash Disney trip of which I would highly suggest. Yeah.

Speaker 1:

So like, you could come down with your fam,

Speaker 2:

You're already paying for the Yeah. You're already paying for the plane. The hotel. Yeah. Yeah. That would be a really great experience. I saw a lot of people do it when we went down there. Yeah. They were like, Hey, I'm here for a couple days. I know. Yeah. Then I'm going to go, I think some of them, I saw them either cut off the beginning of Cookie Con or cut off the end of Cookie Con again, whatever you wanna do. Neat. The more money you wanna spend, you can apparently just go anywhere. Can

Speaker 1:

You believe I took our arch to Disney World? Spent a bazillion dollars and he had the gall to tell me that Cedar Point was more fun.

Speaker 2:

There's Disney adult screening right now. I know guys. Listen to this on Spotify. I'm with I'm with

Speaker 1:

You. I am with you.

Speaker 2:

He's your kiddo, man. Do you wanna tell him that's what you bought for his birthday accidentally, guys?

Speaker 1:

I

Speaker 2:

I, here's the thing. Do your research. Yeah. Before I

Speaker 1:

Spoke it before I told him my son is turning 13. We're definitely in the expensive toy phase.

Speaker 2:

Right. Because you can't buy Legos anymore.

Speaker 1:

He doesn't like Legos anymore. And Stephanie Animals are an now go is this Saturday? He wanted a PlayStation five. The kid is stellar in school. Mostly stellar at home. So I said yeah, sure. So then I went to three GameStops yesterday. His birthday's on Saturday. I really thought it was gonna be an easy grab. It was not an easy grab. They were all out of them. So I'm getting desperate. I go to another GameStop and I said, sir, please tell me you have a PlayStation five. He said, we have one left. It's the highest end one at Guy seven.

Speaker 2:

When you, when you're desperate, anyone can name the price and you'll

Speaker 1:

Buy it.$700.

Speaker 2:

That's outrageous. He's 13

Speaker 1:

700.

Speaker 2:

And you know what? I'm not celebrating Thanksgiving. I'm not Thanksgiving. I'm not celebrating Valentine's Day with anybody today. But I'm also not spending any money today.<laugh> you. You. That's not typical of you Ma.<laugh>. I'm recovering. Spend a hog.

Speaker 1:

I'll take your money to go towards that. PlayStation five. Purchased

Speaker 2:

Him in

Speaker 1:

The car though. He's screamed.

Speaker 2:

Oh, you

Speaker 1:

Showed him. Oh, he was coming. I told

Speaker 2:

See what? You know what? Cause you do that for your ego. His birthday is on Saturday. We're all coming over. You wanted an ego

Speaker 1:

Listen trip. It was ginormous is the

Speaker 2:

Ego. We$700. The ego trip. Yeah. Was it a return trip? Did you get the full ticket? The ego trip? No,<laugh>.

Speaker 1:

But I said you can't open it till Saturday.

Speaker 2:

<laugh>. Wow. Boundaries. Really? I really showed him. Stared him dinner.

Speaker 1:

<laugh>. It was on the table. We

Speaker 2:

Were serve. I didn't get him a game, but a this game. So I'm glad you guys words.

Speaker 1:

Yeah. I spent the extra bucks for that.<laugh>.

Speaker 2:

What's a 14 enemy?

Speaker 1:

What if

Speaker 2:

This is

Speaker 1:

13? I, I don't know. I have no, I'm like a cook. Marketing to other cookers. I have outdone myself.

Speaker 2:

<laugh>, Uhhuh,<affirmative>. Yeah. That's outrageous. Your cars.

Speaker 1:

Yeah. Right. A car at

Speaker 2:

14. You couldn't, I

Speaker 1:

Already did a laptop. Tv, iPad.

Speaker 2:

You're not even giving'em on gift days. You're just giving'em I, because you won an ego hit against the Exhusband.<laugh>. Sorry Rick, I don't think I'm running this one and I not think you wanted to. He's getting braces for birthday.

Speaker 1:

<laugh>. Oh, that's his birthday. Yeah. The smart watch. What do

Speaker 2:

You come on? Whatever. That woman that's gonna have to marry that man. Your son. He lost

Speaker 1:

Son. Not orthodontist. Who said, do you have a girlfriend today? I'm not the type of person. I will never be getting married.

Speaker 2:

He's probably like, I'm gonna live with my mom. She buys<laugh>. I have

Speaker 1:

No idea.<laugh>.

Speaker 2:

And he is not making a bar joint. Okay. So those are our Facebook lives we have. So, okay. Corey did go to the mail.

Speaker 1:

She,

Speaker 2:

There's so many, there's so many letters from you all.

Speaker 1:

Wow. Let

Speaker 2:

Me just read some of these. Can you, oh, one even says, yay, Corey checked the mail bag. I know from Micah May. Cookies you opened this one. It's, I'm gonna read this one. This is a postcard from You'll Never Guess Disney Adult at Heather Brookshire. She sent it from, you'll never guess Disney. It said February today. August, tomorrow. So Heather will be at

Speaker 1:

No. Aw. It says Happy Holidays. You can definitely check. Oh, look at her. Cute kids. Wishy. You and your loved ones a beautiful holiday season. Corey,

Speaker 2:

These from Christmas.

Speaker 1:

Yeah.

Speaker 2:

Here is so cute. With love from Andrew, Caitlin and Mario. See, Caitlin's a kid.

Speaker 1:

That's a long

Speaker 2:

Note on the You did Carlo family. Oh, Heather and Corey sending a thank you to both for sharing so much knowledge with us. You podcast. Seriously. Get me through the late nights of decorating. Maybe she's on the iPad.<laugh>. We hope you have an amazing Christmas. How

Speaker 1:

Fun you go. I

Speaker 2:

Know. And we wish you a very happy New Year. I know Andrew, Caitlin and Mario. Mario is a cute name too. Rock and roll it. Dough is her handle. That's cute. Hold on, open a few more of

Speaker 1:

These. Mario is a cute

Speaker 2:

Name. That is a super cute name. Us. Look at somebody. Okay. Katie did calligraphy. Oh.

Speaker 1:

Oh wow. Hey. Oh, it's someone's family. Wow.

Speaker 2:

Would it? I'm so sorry guys. It's sound. Oh, this is so fun. 2022. Sharing with you the glory and wonder and

Speaker 1:

The Miracle of Lily. Oh, I see. Richard,

Speaker 2:

You're so, I love seeing guys's faces. Have a Merry Christmas and a Happy New Year. Kendrick, Katie and Cody. All of their

Speaker 1:

Names. Oh, it's a dog. Corrie. Look. Trip is a good name too. Trip

Speaker 2:

Is a trip. Ray name. We

Speaker 1:

Did grow up with people named Trip and then the name fell off the face.

Speaker 2:

She said, enjoy a bun cake on me. Twins. Thank you. Times a thousand or a million or a hundred thousand. You are both so generous to share your wealth of knowledge with us. I cannot begin to express how much your expertise has changed my business for the better. Wishing you a Merry Christmas and a fabulous New Year. Katie from Texas. Katie's cute name too, but the dog, I'm assuming

Speaker 3:

What

Speaker 2:

That is like a, the man's one's Katie. One's Kendrick and one's Cody. That is so, you are so nice. Look, there's the dog. Is it Christmas? I feel like

Speaker 3:

Cody is the dog's name.

Speaker 2:

It's Cody with a K, which is also a gray

Speaker 3:

Name. That'd

Speaker 2:

Be a gray name. So I, oh look. Mike Skyr.

Speaker 3:

Mike Skyr. Wow. This card is Fancily. I can see

Speaker 2:

This that look at stamps on it. Oh,

Speaker 3:

That is the, it's the cutest little cat. Oh, it says Christmas decoration. Oh look, this is

Speaker 2:

Mike Skyr, who we call scarring. Mike Skiing's been the college since the day we launched and has never dropped out yet.

Speaker 3:

Oh, it said figured the expert in Cat a Julie Competitions would appreciate this<laugh>. That is so cute. What's that? It definitely just says hi Heather. Right. I'm just kidding. Janet said, hi, Heather. I wanted to thank you from the bottom of my heart for helping me launch the cookie artist directory this year. Oh, she was a vendee

Speaker 2:

Blendy.

Speaker 3:

And she'll be a cookie. Oh yeah. Can't wait to do some more events with you next year. Happy holidays. What the, that is the cutest card, Janet. And I'll forgive you for accidentally missing

Speaker 2:

Janet. Uh, in the vend. Blendy. Right. So the VDI blendy, which we don't talk about until Vend Blendy time is 20% off minimum. So she comes in at 30% off, then sends me this crazy and she's like, Heather, I think I'm just crazy. I know. Do I 50% off? Yeah.

Speaker 3:

Hold on,

Speaker 2:

Hold on. And I then I think we're caught up. So you can stop listening to the crinkly paper.<laugh> Mike scarring his family. Look, this

Speaker 3:

Is from Sky. Brooke Shire. I gotta seat Mike. Oh, will read the, read this up. Oh, what a cute little family. Mike. You'll have to tell us what the three stuffed animals mean.<laugh>. I would love to know. They're in a front and center in a photo. This is so hilarious. Jodi. Look, she's with a goat and it's dressed up. I, so

Speaker 2:

It says, I hope you have a dinomi Christmas and a roaring I can't begin to describe to you. It's a goat with a tale of a dinosaur as a hat<laugh>. And it's in a Jurassic Park. It says 2022 by the numbers. 10 baby goats born on the farm, plus four lands and a few turkeys. Odd late no rabbits. Approximately. Oh my goodness. 1 million cookies. Salt. Oh my soul. I did eat a few. So approximately 1 million. Million minus a few. One new job after 13 years. One new side gig teaching baking classes. That's awesome. One new stay visited North Carolina. One Garth book. This is my favorite Wow. Recap of somebody's gear. Uh, one garth brooks com. Uh, concert numeral game nights. Baby snuggle delicious meals, visits with friends and family in many lasts. Can't wait to see the 20, 23 holes. That is so cute, Jodi. I

Speaker 3:

Love it. Also the goat. This makes me miss Christmas

Speaker 2:

<laugh>. Well this whole thing

Speaker 3:

Traveled<laugh>.

Speaker 2:

That is so fun, guys. Um, thanks for sending all these cards

Speaker 1:

And letters. I know. Uh,

Speaker 2:

Send, well I guess start sending your Christmas letters now before you can pick'em up by Christmas 23.<laugh>. You know what I was I in my countdown? Guys,

Speaker 1:

I have to tell you something. What? I went to the UPS store and the gentleman was like, the episode, ma'am, do you have a key on you? I said, sir, I didn't know there was a key to be had. And he's like, yeah, everyone gets a key upon opening this. Okay,

Speaker 2:

We did get a key and I would like to tell'em that. I said, that's when I lived in the town center where the UPS store. So I, I hate

Speaker 1:

Standing in line and my name ISN isn't on there. So I have to pretend put my, my finger over the word Corey. So they just see Miracle

Speaker 2:

<laugh>. You don't look like I have a, here's how many days I start. I have this countdown calendar so I can kind of see, you know where our year sits at. Yeah. For our Monday morning meetings. I've added the year end countdown. We have just passed 321 days.

Speaker 1:

Wow. Someone said Halloween's in 239 days.<laugh>.

Speaker 2:

Oh my goodness. Some. I haven't added Halloween on, on here yet. I just stopped at the 4th of July. The Valentine's Day is today. Mardi Gras is only seven days away. St. Patty's is 31 days away.

Speaker 1:

Listen, they see your daily posts

Speaker 2:

Easter Do four days away. Dj bj. Okay Kate. Sorry. Somebody asks this question on the countdown post at a post every Monday, which I'm not sure if anybody likes. Uh, Corey said the engagement killer<laugh>. So which one of these will you be focused on? I'm gonna read Teacher. Are you doing anything from Art? Gra I don't think it sells well in in our area. No, but man, it the closer you get to Louisiana.

Speaker 1:

Yeah, I mean some last minute. People like it like when they find out they're

Speaker 2:

Invited to a party. Yeah, true. Yeah, it's on the 21st. I'm not sure if that's a weekend or weekday. I don't know which day that falls on. Saint Patty's Day will be doing anything for that.

Speaker 1:

No, it does sell.

Speaker 2:

Just, just a quick reminder. Pat Ds. But with two Ds, not two T's, Patee is a burger Patee. Mm-hmm.<affirmative>. Uh, so Pat D is an appropriate abbreviation, but if you're worried just do Patrick's.

Speaker 1:

Yeah.

Speaker 2:

Or say Pat. I've seen people even abbreviated more<laugh>. We in doubt say bad. Um, Easter is a big one. Always district with teaching two Easter classes. Almost same. A i

Speaker 1:

For, I went to the store to get like Easter stickers for the boxes. Yeah. Zero

Speaker 2:

Sold out or not put yet?

Speaker 1:

Not, not any.

Speaker 2:

Okay. You gotta wait till they clear up V-Day.

Speaker 1:

No, they already have Easter up. It's been up.

Speaker 2:

They just don't have stickers.

Speaker 1:

No.

Speaker 2:

Well don't make me thermal'em front of

Speaker 1:

'em. We'll have to do some floors.<laugh>.

Speaker 2:

I feel like teacher appreciation, which is May 1st, which will be at Cookie Con for that happy hour. Uh, but that's a big

Speaker 1:

Day. That is gonna throw me off.

Speaker 2:

I think some of the, so teacher nurse appreciation graduation or people are like, I'm not sure which day that technically falls on. Nor am I. These are just what I found in Google. So I gotta pick. So

Speaker 1:

Those are all great ones.

Speaker 2:

Nurse appreciation. I don't think you do a lot for that. Yeah.

Speaker 1:

But someone asked if they could do a 10 dozen order and I said ma'am for a nice don't have the mental capacity. 10

Speaker 2:

Dozen. Yeah. For a

Speaker 1:

Hospital. Yeah. And then she said, okay, what if we did five dozen? Did you? I said

Speaker 2:

Maybe it's like a bandaid. I

Speaker 1:

Said, let's see what you're thinking about.

Speaker 2:

Hmm. You can always do the little scrubs.

Speaker 1:

I know. Watch her want something that's like the, the piped name of the hospital.<laugh>

Speaker 2:

Eddie. Uh, mother's Day. How do you feel about that one?

Speaker 1:

Love Mother's Day.

Speaker 2:

Do you sell

Speaker 1:

Well for that one, you know you have to really come with a strategy for Mother's Day. Cuz you, you're really ha

Speaker 2:

The kids are getting to manage. Have so

Speaker 1:

Children have the money.<laugh>.

Speaker 2:

Yeah. Uh, you can market to your typical audience. I've, I would guess that most of our audience skews female for them to give to their grandparents, their parents, you know? Mm-hmm.<affirmative> grandmother's types graduation are huge for you.

Speaker 1:

You know, it is big but because I don't do trademarked things, I don't do the logos for people's school.

Speaker 2:

Oh cuz they're going to college. Yeah. I'm trusting. So

Speaker 1:

If they just want one that isn't, but I always refer'em to someone else who's fine with doing it.

Speaker 2:

Right.

Speaker 1:

Fine with breaking that law.

Speaker 2:

<laugh> lot. Then we have a cookie class in the summer. For some reason it's added to the list. I need to move it. Uh, last day of school.

Speaker 1:

Yeah.

Speaker 2:

That's congrat to me. But

Speaker 1:

They have a month Think is when I technically do

Speaker 2:

Those. Oh, okay. Okay. Father's Day.

Speaker 1:

Yeah. People I, yeah

Speaker 2:

Do Dewey Kids Dewey

Speaker 1:

Kids. Yeah. My kids, we gotta hurry cuz our

Speaker 2:

I don't school. He his 13, he, he will survive with his iPad<laugh> now and then the 4th of July, which Corona and I can never remove any product. For what? PLAs. We could try that.

Speaker 1:

I think DIY kits for people Do I diy

Speaker 2:

Do you want Dew

Speaker 1:

Dewey kits for people who are hanging out at like someone's party? It's

Speaker 2:

Chilling. Yeah. Kooky there. Let me decorate it.<laugh> hand me a beer and ice

Speaker 1:

With blue.

Speaker 2:

A and a hot dog. Um, okay, let's go through the sponsored. Let go. You

Speaker 1:

Didn't even cover the cookie college. You weirdo.

Speaker 2:

The cookie college is fantastic. There

Speaker 1:

You go. I'm just sponsored<laugh>

Speaker 2:

Cookie. You tell us what cookie you just dropped. You're working on cookie class. So I'm working cookie class kids. You can buy cookie

Speaker 1:

Classes are working on me

Speaker 2:

Man. I wanna say in the cookie college. So the cookie college has a separate group from the main group. It's a part of the paid membership. But this weekend can be called the weekend of cookie classes. So what Corey and I added to its own membership is cookie class kids or it's included in the cookie College membership is everything you need to teach a cookie class

Speaker 1:

Question for. You guys would love this feedback when Heather named it cookie class kit already. Does that not think that is a DIY kit?

Speaker 2:

Great. Listen, we can't rebrand so don't ask a question you don't want the answer to.

Speaker 1:

I think we just need a pause. Sorry. No done for

Speaker 2:

You. You had plenty of time from literally the idea conception in September every

Speaker 1:

Time you said Kit And I was like, oh, the cookie classes I always corrected you and you anyway. Yeah, like<laugh>,

Speaker 2:

It's where it's going. It's every, it's a kit of everything you need to teach a cookie class including piping practice sheets. Uh, but here's, here's the kicker, here's the kit Kicker is that query has developed with Sweeting Olive the designs, which is the hardest part of teaching a cook class. They're so stinking here. They're so stinking. Cute. Cute. But she's created the steps and I put it into a PowerPoint. All you have to do is connect it to a tv. Yeah.

Speaker 1:

And you know, this was probably Valentine's Day was really the test if it worked. And guys, so many people taught this

Speaker 2:

School. You were like, screw cuss it got

Speaker 1:

To Reddit,<laugh> the set did.

Speaker 2:

Uh, yeah. So a lot of people taught classes and once you tasted the sweeten actor of the margin of classes, you you can't go back.

Speaker 1:

Yeah. You cannot.

Speaker 2:

So it'll just become a part of your offerings. So many people said, I just didn't think I could teach a class but I did it this weekend and I am sold

Speaker 1:

In the college. Everyone was like, okay, five things I've learned that you need to take into your class. And I thought that was very

Speaker 2:

Valuable. Yeah. So a ton of people taught classes and I'm so happy because that's not a little amount of work that goes into setting those up. But you get piping practice sheets, you get the PowerPoint, you get the photos, you get all these promo photos. Corey's already staged them to kind of get butts and seats. Yeah, copy that We use to get butts in our seats. Social media post social media copy, email drips. Um, and then I create a coloring look. Stretchy cause I like that. And then I'm going to add a couple of um, transfer sheets. Cause I think that's just one. So Corey's already working on Easters Uhhuh<affirmative> which will have dropping on March as

Speaker 1:

Soon as I get the cutters. And they're supposed to be here in a week.

Speaker 2:

Oh she's already printed them?

Speaker 1:

Yeah, she was gonna send'em out the other day. She said she got busy so she was gonna send'em out.

Speaker 2:

<laugh> if sweet. Oh, sweeping who you can get the cutters from or the SDLs if you live in Australia and you're listening to the podcast. Uh, but she is a dental hygienist and she sent me

Speaker 1:

Four big places like meta. Oh. They have built out an RV in the rv, comes in parks in the parking lot for a solid week. And then people from there come out and get their teeth cleaned. One right after the other.

Speaker 2:

She, Natalie sent us dental floss. That dental hygienist recommend. And you know what, I'm a waxy floss girl. I'll be honest, but I agree. It's got the word coconut or cocoa in and I don't remember the name. But it has got more of a texture and I think it really does

Speaker 1:

Clean between like sometimes I think the skinny ones don't do anything.

Speaker 2:

They don't. They feel better cause they're not like chopping into my gums. And I know your dental hygienist are screaming now

Speaker 1:

You're like, you need to chop into your gums.

Speaker 2:

I don't think they want you to chop too hard. I think they want you to trace

Speaker 1:

It too. I think they want you to go into the gum line,

Speaker 2:

Dental hygienist, gum line, trace it up as far as as you can until you tried touched the root<laugh> they wanted to get to your nasal cavity. And just however, I have been using those dental flosses, which she's probably like, I sent you those a year and a half ago. I know. But I'm on this teeth cleaning journey, like a more intensive one And I do think they recommend that Dollar garden. Yes. No. So, um, do we not get to the sponsors?

Speaker 1:

We have not.

Speaker 2:

If you wanna learn more about cookie class kits, I'm gonna be making a landing page to tell you exactly what you get. Mm-hmm.<affirmative>. That should be up by Friday. But you can learn more about it@thecookiecollege.com. Uh, sign up. We have a lot of great contact. No,

Speaker 3:

Please<laugh>. You should would without my ego<laugh>. No,

Speaker 2:

I think we have a lot. I I wouldn't sell it if I was embarrassed to sell it. I got this.

Speaker 3:

We taught the class on Heather had never seen the class before. I

Speaker 2:

Had. Oh you did. My eyes are bleeding. I

Speaker 1:

Had decorated that six times. I could have decorated it with my eyes closed. I

Speaker 2:

Think the notes we took back is just leave off a few of the details.

Speaker 1:

Wait, this

Speaker 2:

Cute with It was so stupid. Cute. Yeah. Somebody who taught the class posted in the college that somebody had added Pink Hearts to the milk and it was cute.

Speaker 1:

Rude. Rude

Speaker 3:

Was cute. Stay onto my my

Speaker 2:

Okay, take us to the first dance.

Speaker 1:

The first sponsor that I have used a stage, all of the photos you'd find in the cookie classes is ae core backers. You guys gotta get on her Instagram. She ran a random 25% off her.

Speaker 2:

She does do that. She does

Speaker 1:

Do that. She'll sneak it in there. So you guys gotta follow her on Instagram. Her Instagram is at ae core backers. Sorry, my, my watch is talk to me.

Speaker 3:

Let me see. My kids said please come out<laugh>. Really? No.

Speaker 1:

Um, but Acor backers is a food safe backdrop. So you can actually put your bakes, you know, your brownies, your cookies, your cakes right on the backer itself and it's food safe. You don't have to worry about any of the transfer from past bakes. Going to this one, which is like peace of mind, which I absolutely love. I actually poured chocolate sauce on my white one. I actually messaged the owner and I said I'm getting ready to do pour chocolate sauce on this. Will it stain? And she said Corey, if it stains I'll replace it with a brand new one.

Speaker 3:

She knew it. Oh

Speaker 1:

Yeah. And I put this chocolate sauce on there and then I went outside and put it under the hose cuz it's waterproof And that thing watch

Speaker 2:

For like

Speaker 3:

Their water hose. Yeah. Did you

Speaker 2:

Have a little panic?

Speaker 1:

Oh yeah, for sure.

Speaker 3:

<laugh> you baby. Yeah, for sure. But it's just

Speaker 1:

Fantastic. You can find out more and see how people are using'em by going to the acor backer's hashtag on Instagram. But you can get 20% off it by using the code trigger cookie at checkout. But then sign up for her newsletter because that's where she does her random

Speaker 2:

Discounts.

Speaker 3:

I like it.

Speaker 2:

Hey, all means get us addicted to

Speaker 1:

That. There's such cute ones I used if you saw the box I posted to Instagram the mcm,

Speaker 2:

I used

Speaker 1:

The peach.

Speaker 3:

You

Speaker 2:

Used the peach in the

Speaker 1:

Mc it mat? No, with the box. You know the Yeah. I used peach behind it cuz it matched perfectly.

Speaker 2:

Punchy. Punchy. I like it. Yeah. Um, next Monster already talked about him. Eduardo Eddie Edible direct to food printer. I cannot describe how wild the man is. Wow. It's a, it's a machine and it prints, it prints like your printer. It's like HP but for food. And it prints directly on that. The things you can do. And I know that, here's the thing, what's coming up is this teacher appreciation stuff. Oh yeah. Print on that little paper Mrs.

Speaker 1:

Oh yeah,

Speaker 2:

Mrs.

Speaker 1:

I did Someone's Bern, miss Bernadette. You know how long that name is?

Speaker 3:

<laugh>? You know how long do it Miss<laugh>? Yeah. Miss.

Speaker 2:

But yeah, you can use a printer to really spice up. I have a ton of time we were doing in the college we're talking about, and I'm really proud of the cookie college for this. So every month there's a challenge. It's a little external and then we have the courses, we have the membership, we have the cookie class kits. But the challenge is just something kind of we do as a community. Yeah. And I really wanted to see if we could talk about one of the things that's the hardest thing to talk about ever. Finances. Yeah. Uh, so I asked the college, Hey, in February can we make it money talks? And they said Yeah, we can handle ourselves. And the amount of people that are one. So open to talking about their finances and assisting other people. Yeah. In talking about their finances really blown me out the water. Um, one of the members, she's a all, she emailed me and she's like, I cannot, I'm so thankful for a group that's as safe that you can talk about the vulnerability.

Speaker 1:

You could be so vulnerable to open up about that. Oh

Speaker 2:

If we, but here's the thing, the more we talk about money, the more we understand about how to make money work for us and how to cost us less. So it's an important conversation that for some reason we were told never to talk about. Don't talk about your salary. Yeah. Don't talk about this. Don't talk about benefits. But in the college we said okay, let's let's talk about it. So we we were talking about credit scores and debt versus uh, compounding interest. And then one of the things we talked about was roi. Using Eddie as an example, he costs 3000 but if he makes you 4,000, uh, it's a 33%. Yeah. Return on investment. And the more he makes you, the more he can get back. So, uh, Eddie is an interesting business investment. Uh, however, if you're willing to market, if you're willing to really integrate him, uh, you're able to really speed up that process. Yeah. End time is money. Eddie will save you time and that's where you can kind of get that ROI back a little faster.

Speaker 1:

Yeah. And you can check out, Eddie has a group, it's the Eddie, the Edible printer users group. And people are always asking questions, pushing Eddie beyond his powers<laugh>. And then the Eddie people are actually rising up and being like, we love what you did. So we've done a few tweaks. What's great is that you have the best support through them. They're constantly updating it and you're, you don't just buy and feel free.

Speaker 2:

If you get an Eddie, you automatically get an hour one-on-one session with their support team to help you set it up. Learn, you know, get the kinks out of it. Get'em updated. Yeah. Um, really, really, I gotta say the only thing that beats Eddie is that the support team. That Primera company support team. Yeah. And the fact that you can buy a product and get access to a Facebook group to ask questions. Oh, speaks a lot to the company.

Speaker 1:

Yeah. And you can follow them on Instagram and see what people are doing.

Speaker 2:

Get inspired. Yeah.

Speaker 1:

Really honestly, you can get your ego posts out there.<laugh> last but not least is Royal Batch. It's a meringue powder by Bacony Bake. Everyone in class was asking about it on Saturday. Like we had one lady who was been in our classes before and she was like, can I get you a royal icing recipe? And I was like, yeah, I actually use the one on the back of the bag. And she's like, oh my goodness. Where? So I sent her there and she was like, I'm so excited to use it. Tasted so good. I don't know if she was eating the icing in the back of the class.<laugh>. That's hilarious. But it is fantastic. It already already comes with three ingredients in it, which is corn syrup. So you're gonna get a soft bite with there. If you wanted to, you could add more. I don't. So I have saved on buying corn syrup, which is fantastic cuz I hate the sticky bottle. Um, the next is white food coloring. It already whips up bright white. So that's another thing that you're saving with. And the third thing it comes with is vanilla extract. And if you've ever bought vanilla extract, you know

Speaker 2:

Who's a Facebook group and I know someone you're gonna be screaming at your, your place where you're listening to now. I it's a group where you get vanilla extract vanilla beans. Yeah. I don't know. And people love it.

Speaker 1:

And you can make your own vanilla extract.

Speaker 2:

I don't, I don't know anything about, but I post it in the cookie college like, hey, this seems like a great fine. And people are like, what rock are you living under that you did not know

Speaker 1:

When I found out that making your own vanilla extract takes two years. What? I was out

Speaker 2:

What You

Speaker 1:

Have to leave it in a jar for like two years.

Speaker 2:

There's some vanilla people listening to this. I'm gonna find out the group. Cause I just know you're yelling vanilla. I

Speaker 1:

Feel like it starts with an eye. I

Speaker 2:

Feel like it starts then L oh it's injuries. Vanilla bean group. So that's an i I N d r i apostrophe s apparently all the rave. Uh, and Selena said she just ordered from it and then was like, here, look at all these wings.

Speaker 1:

Oh wow. So you don't make it

Speaker 2:

Yourself? No. You buy from people there. Oh, only know what the girl about. But they say it's the vibe.

Speaker 1:

But you don't need vanilla in bacon. I'm

Speaker 2:

So sorry.

Speaker 1:

But

Speaker 2:

If you don't want the buy,

Speaker 1:

But you can save it 10% by using the code Twins at checkout. If you get the five pound back, you get free shipping and you get the 10% off. It

Speaker 2:

Is. Did you get five pounds of it?

Speaker 1:

I know

Speaker 2:

Remember when we had like a meringue powder shortage? Yes. Remember we had an egg shortage of toilet paper shortage.

Speaker 1:

Just butter. Is

Speaker 2:

Butter's wild out there? Yeah. Maybe that's what archer's next gift will be.$2,000 for the butter

Speaker 1:

<laugh>. I said, do you want me to make you cookies free birthday? Yeah.

Speaker 2:

Can you make some for Saturday?

Speaker 1:

Saturday?

Speaker 2:

Will people eat them? I will stro your ego. We will eat them.

Speaker 1:

Sold<laugh>.

Speaker 2:

Make the donut. I like a two or layer. I

Speaker 1:

Know I I'm some lady did. They said hard. Some lady said I would love to buy donut cookies.

Speaker 2:

Corey, go get your little ego shrug here. What happened? What that This lady?

Speaker 1:

Oh yeah. She wanted these donut cookies, which I mean there it was such a last minute order. I was making'em last night at like 8:00 PM but I said, yeah, here's my price for a half dozen. Does that work? And then this morning she was like, I really don't have the funds for that. It's just me and my child. And you know, I had already made the cookies, I had already had the icing bag, so it really was not, so I said, you know what it's worth half a dozen for me. Two reviews on one on Facebook and one on Google. And she said, Dale,

Speaker 2:

That's very nice. I really hope she does. Otherwise

Speaker 1:

I would go and eat them front of her<laugh>.

Speaker 2:

Oh, I guess she hasn't picked them up yet. She probably like hated them. Uh,

Speaker 1:

But two, they were freshly.

Speaker 2:

I had one. Corey made one in college. All in in the college. Corey made one in class on Saturday. Ugh. Delicious. I love personally, Heather. I know people like to let'em get hard. I like them soft. Heather

Speaker 3:

Loves when I decorate in class because she wants to

Speaker 2:

Eat them. I'll even imagine be like,

Speaker 3:

Put a little extra. Yeah. She'll say put put

Speaker 2:

Place that's not supposed

Speaker 3:

To<laugh>. Put a little more on it. And then as soon as the last, as soon as Heather hears the door shut from the last version, she devours

Speaker 2:

I'm gonna say it, it's right before lunch too, so it ruins lunch. Oh, it is the best. It's So do you know what diminishing marginal utility is? Like the first bite of everything will be the best. Oh yeah. Oh, it's 10 times better than the real one. We even, there's obviously

Speaker 3:

Six cookies in class and there's two of me and Heather. So

Speaker 2:

We each and three.

Speaker 3:

Well, you can get a pick. You pick, you pick,

Speaker 2:

You pick your number one. This is the draft

Speaker 3:

One. Cookie class drafts be the the one that

Speaker 2:

You know you're gonna love. Yeah. And one it's gonna have the most izing. It's gonna maybe make your stomach hurt. I don't know. And then you get, then Corey gets to go. This is when you're twin. This is your whole life notice now. Then we go second round draft pick you go third round. Draft pick is like amazing.

Speaker 3:

You you're really only finishing it to not waste. Yeah. But you know like when sugar hits the back of your throat. Oh, it gets stuck with, it's like a

Speaker 2:

Weird, you know, what does that the most? Meat, uh, grocery stir cakes. Bun cakes. If I, you know how fast I eat? My mouth is

Speaker 3:

Watering<laugh>. I'm<laugh> guys. I'm on the sugar

Speaker 2:

Hiatus. Hiatus not sugar high. Yeah,

Speaker 3:

I was gonna say a sugar kick. But I'm kicking sugar<laugh>. And I cannot, Corey's

Speaker 2:

Got a moving day every seven days. She can pick one day.

Speaker 3:

One day. And you

Speaker 2:

Know, I don't go

Speaker 3:

Insane. Well,

Speaker 2:

You can't. It's gonna get stuck throat. You

Speaker 3:

Just have a little tasty taste of it.

Speaker 2:

Wait, you guys, you and I did it the mall on Saturday. We got canny. We

Speaker 3:

Got canny and we got dessert.<laugh>. Oh, I got dessert.

Speaker 2:

Oh yeah, yeah, yeah. Delicious. And we, and we had the cookies at the Yum. But our, this is, I'm sorry. Now we're just rambling. But you guys are good.

Speaker 3:

<laugh>.

Speaker 2:

Uh, our, this is what we call second Christmas in our house. Uh, my dad, my mom, my little sister and Archer and Goza ex-husband. I'll have a birthday in February. It is, it's like if you weren't broke at Christmas, you get broke.

Speaker 3:

It's every today. So Summers is today. Dad's is in th it's Thursday, archers is Saturday and then mom's is next week sometime. Subjects<laugh> oddly in my brain.

Speaker 2:

And then like, yeah, it's an expensive week for us. 700 Saturday.

Speaker 3:

I'm already out 700.

Speaker 2:

Then I, I I spent$50 on the game. I thought that was

Speaker 3:

A lot. I know.

Speaker 2:

Um, but on Saturday we're celebrating'em all. So that will be my sugar day. Sugar day. So I have to make cookies so I can eat them. I think we should do a bunt cake. And I know mom's gonna do a Wagman's birthday cake cuz that's her f I'm

Speaker 3:

Gonna do love me a

Speaker 2:

Bunt. A bunt

Speaker 3:

A Oh, that was your stuff. That's a computer.

Speaker 2:

Okay, let's cut. Cut'em loose. I'll see you guys next day. Thank

Speaker 3:

You. First stick it around for a hundred.

Speaker 2:

Happy Valentine's Day. If you guys don't have a Valentine's name, we'll be it. We'll

Speaker 3:

Be it Heather. Definitely.