Baking it Down with Sugar Cookie Marketing 🍪

104. Baking it Down - Squeezing the Most from the Meet the Baker Collab

• Heather and Corrie Miracle • Season 6 • Episode 4

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Meet the Baker Collab is this Friday, March 24th, 2023 at 11:00 AM est - 12:00 PM est. And we want you to participate! Here's how to squeeze the most out of the Meet the Baker Cookie Collab.

  • ▶️ Collab: Meet the Baker
  • ▶️ Date: March 24 @ 11:00 AM EST
  • ▶️ Engage with posts until 12:00 PM EST
  • ▶️ Time Zones: https://bit.ly/CookieTimeZonesRHard
  • ▶️ Use Hashtag #SugarCookieMarketingCollab
  • ▶️ Engage with the others using the hashtag for 1 hour!


If you're not familiar with cookie collabs, no sweat - we're here to help. Nothin' builds trust (and engagement) like your purdy lil' face in front of a lil' camera (horrifying, I know - my selfies are abysmal).


🤳 Meet the Baker collabs are as fun as they are simple! You'll just need to snag a photo of yourself (or - skirt the rules if ya hate selfies as much as I do and make a cookie-selfie of yourself - which would be hilarious). All you gotta do to participate is make the post on March 24th at 11:00 am on Instagram and use the #SugarCookieMarketingCollab in your caption!


🤗 Other folks who joined in on the collab will stop by and show your post some love which will give it a sweet boost in the algos. Plus - humans LOVE seeing other humans - it's a really effective form of marketing - your audience will LOVE it. So - if you're in, awesome! Here are 5 tips to squeeze the most juice out of this collab. 


1️⃣ The Type of Photo to Post

Okay - let's start with the star of the show - the photo you're going to post. These are guidelines - not requirements - to get the most out of this collab. The better the quality of the photo - the more people are going to react to it (and since this is an engagement collab, reactions = better results).

  • 👉 Use a high-quality camera or Portrait Mode on smartphones 
  • 👉 Take the photo from the waist up (closer to your face = more engagement)
  • 👉 Make the photo bright and fun! Even if it means going outside to bask in the sun's rays.
  • 👉 Use props that scream "I'm a baker!" A fun apron, a whisk or spatula, or even your Kitchen-Aid mixer are all fun props to tie in the face to the concept.


2️⃣ Keep the Copy Compelling

Copy (the text below an image often used to sell products) or caption is going to allow people and collab participants to better connect with you. Making the copy compelling means makin' it worth reading - so be on the lookout for Corrie's copy template in this group later this week! 


  • 👉 Make your copy relatable to your target audience.
  • 👉 Stay away from a WALL of text - use line breaks and emojis to draw people in.
  • 👉 Pro-tip: make a short list - people love skimming lists rather than reading paragraphs. 
  • 👉 Don't write "Hi, I'm Heather! I'm a baker!" - it's too short and doesn't give people enough elbow room to write a response. 
Speaker 1

Okay, well let me, no<laugh>. I need to explain what ha happened was what happened. Corey calls me last Monday. Yeah. Sends me a text. Yes. He says, call this number, make an appointment with the vet. Use your name. No context further than that. Mm-hmm.<affirmative>. So I call, I do as Heather. Heather.

Speaker 2

All Heather said was, what's the number? She didn't ask question. Why did I do? Oh, okay.

Speaker 1

Okay. So yeah, because I need to explain what, why we weren't here. I was like, need the podcast downloads? And I was like, gasp by how low wasn't it? I was like, we didn't do<laugh>. Thank you. The 3000 people who, thanks

Speaker 2

For anyone who cared.

Speaker 1

So I called the vet Yes. As myself. I'm Heather again. It's not my cat though.

Speaker 2

It's not. So

Speaker 1

I'm like, Hey veterinarian, I have a cat. His name is Fuzz. He needs to get Spader. Nere. Whichever one's for the

Speaker 2

Dudes. Okay, let me just tell you why I had Heather

Speaker 1

Call. No, no. I got, I've gotta build up the story. Story.

Speaker 2

Do you do? Because I think they need to know why they

Speaker 1

Need your confession will make sense at the end. Okay. Alright. So I called the vet and then she pauses and she said, and I, and she's like, can I call you back in just a second? Oh no. Whatever the reason I have to call. Maybe she's found me out.<laugh> calls back. Craziest thing ma'am. We've actually had a cancellation for the boy

Speaker 2

Neuter. Neuter.

Speaker 1

And if you wanna bring your cat in immediately we can. So, okay. That, that's, I was just told to make an appointment. I wasn't authorized by Corey's tech to like confirm an appointment that's an hour from now. Uhhuh.<affirmative>. So I said, oh my goodness. Natural, natural knee jerk instinct. Let me ask my husband<laugh>, I'm not married. There was nobody to ask. And she said, well unfortunately I don't actually have to put you, can I get his his name? Okay. I'm knee deep in this line. Yeah. I said his name is Nathan and she puts down Nathan Miracle thinking that I was, I said so it's so funny, he actually didn't take my last name. It is my last name.<laugh>. My last name is so cute that we decided he should keep his own Jones. If he doesn't come though, maybe he'll come with my twins Sister<laugh>. Anyway, so Corey ends up taking fuzz. I

Speaker 2

Did, this is me. I said

Speaker 1

Husband, I

Speaker 2

Said, Nathan, hop in the car. We're not married.<laugh>, I'm going to act as if I'm your sister-in-law<laugh> and you need to care for your cat.

Speaker 1

So this whole time they keep calling me about Corey slash my cat with my, it was wild. But to, to go back into time and tell them why you were unable to make this appointment. Yk.

Speaker 2

Once I had rescued an a senior English bulldog,

Speaker 1

I was there.

Speaker 2

You were there

Speaker 1

<laugh>. I knew there was an issue. We went to the pound. It was an, it was held,

Speaker 2

Uh, seven

Speaker 1

Or eight, which is ancient

Speaker 2

For those dogs.

Speaker 1

Yeah. I look at this dog of which Corey is saving from a life in the pound. And it's looking back at me, but it's also peeing.

Speaker 2

I think he was scared in that moment.

Speaker 1

He was not scared. He was like, you see what's happening, this is your future<laugh>. And I say, say Corey, I think we got a little problem, but I think you just signed the

Speaker 2

Document. So as you know with shelters, you have to get the animal fixed. Unfortunately, when it comes to the bulldog breed, putting them under unnecessarily can lead to a premature death.

Speaker 1

So Corine not to be taken lightly, apparently leaves this easy to work with. Vet a bad

Speaker 2

Review. No, I didn't leave a bad review. I said a stern email. How dare you put this.

Speaker 1

You're on the record, you're blacklisted.

Speaker 2

Probably first off, the dog had a hard e bed fixed. They could have done a little scan. Scan and seen that she was missing the parts and they didn't, they put her under, opened her up, said, uh, not there. Sued her bag up and didn't tell me I had to read it on the bottom of a piece of paper. I was upset.

Speaker 1

And this is how many years ago? This is gotta be five years ago.

Speaker 2

Five or six.

Speaker 1

Five or six. So that was, and then you write the stern email. Shegley though. You need to go back to this rather chill.

Speaker 2

I, I know, but I feel like I'm on a list now. So

Speaker 1

Corey tells me with no context, call as yourself cuz she doesn't want to admit she needs their services again. This is what you, you think twice when you leave interview

Speaker 2

Sam? I don't think twice ma'am. We'll

Speaker 1

Have you do on who wrote a bad stern email?

Speaker 2

A stern email that I'm sure has is like in their crm. Corey Miracle do hates us<laugh>.

Speaker 1

So Corey has to go in as me, Heather. But here's the thing, the vet will not understand that the number on file, which is mine, is not the one they need to call. So I'm constantly, I'm getting phone calls. I'm also on a job site getting calls from this vet trans.

Speaker 2

Yeah. Transferring you. She's getting all these invoice emails.<laugh> my

Speaker 1

Babe.

Speaker 2

They're like, dude, you get the email? Yeah.

Speaker 1

Yes. They're like, hello, hello. Your cat's doing great. It's, it's my cat. He's doing great. But so this, now this was supposed to be at

Speaker 2

It. It was supposed to be easy in and out of a normal fence. This is on Monday. On Monday he goes to get fixed. It's same day, which is easy peasy. So same day, get this cat back, they said everything went great, you know, make sure all his stuff is on one level. So I put everything in the basement, you know, for Heather and my cat

Speaker 1

And my husband. Don't forget

Speaker 2

<laugh>. And they were like, he will be like lethargic for a little bit because now he, you

Speaker 1

Don't need to go into the little medical side of this. He ends up something that shouldn't have been Crypt got clamped

Speaker 2

And it led to an infection.

Speaker 1

Which he goes back in on Wednesday.

Speaker 2

It was Tuesday. Cause

Speaker 1

I missed the podcast. Yeah. Podcast day. So he goes back in on Tuesday and then the she, oh course she's calling me cuz it's my cat. She's like, and she's a chatty Cathy and she's telling me, she's like, none of these bad things will happen, but I'm gonna tell you anyways. Absolutely. Every one of those bad things did happen. So Corey goes back in for emergency, emergency cat surgery. I know they called me for authorization<laugh> on Thursday. I

Speaker 2

Went back in. So I, he had his second surgery on Thurs on Tuesday and then another surgery on Friday.

Speaker 1

So now how is Fuzz doing?

Speaker 2

We have to administer medicine. It must be of a high.

Speaker 1

She did call me and say he'll be knocked.

Speaker 2

Oh, when you give it to him, his legs become shaky. Really? Yeah.<laugh>. And he sleeps for about nine hours.

Speaker 1

How's he doing otherwise?

Speaker 2

Well we're almost done with the medicine. The stitches are there. I can see him. So I have to bring him back in.

Speaker 1

Oh, that's to do a stitch. I look forward to talking to him. My that again. I can't wait to<laugh> when you go back in. I know it's 15 days.

Speaker 2

They said between 10 and 14 days. Whenever I can make the time for

Speaker 1

It. Well that'll be like the end of this week.

Speaker 2

No, cause it was next Friday. So Friday will just be one week. So,

Speaker 1

Okay. We were at the end

Speaker 2

Of March. No, what?

Speaker 1

It was the end

Speaker 2

Of March. No.

Speaker 1

Um, do you know what April showers bring?

Speaker 2

May flowers.

Speaker 1

<laugh>.<laugh>. Okay. So that is the reason why we skipped last week. And 1, 2, 3 intro music. So that brings up this week, which on Friday we have the meet the baker clap. So Corey, before we even jump into the five ways to squeeze the most juice from this, meet the baker berry. What is collab?

Speaker 2

A collab for those who, no, you know what? Let's tell'em about who are you?

Speaker 1

You are. I am. I own a cat named Fus. I'm married to man named Nathan. We don't have the same last name.<laugh>. I'm Heather and this is Corey. And we run a group on Facebook called the Sugar Cookie Marketing Group, which now has

Speaker 2

39,100

Speaker 1

Flowers, 39,000 people. All of which are mostly cottage bakers throughout, I'll say, uh, internationally as well. Yeah, majority of them are oddly just in Texas.<laugh>, it's Texas and a couple of us not in Texas. Uh, but we talk about how to market more effectively online. And as such an extension of that are these fun cookie collabs, which will have one this Friday. We try to do them quarterly. It's a great way to get a little boost in the rankings and also meet your fellow baker while also connecting with your

Speaker 2

Audience. And if you have no idea what Heather said, we are gonna deep dive because it is the podcast topic this week.

Speaker 1

So tell us, those of us who don't know, what is a collab? A cookie collab.

Speaker 2

A cookie collab. If you know collab, you're like, I know what collab means. I know. But when it comes to these baking collabs on Instagram specifically, they are just a tin to different,

Speaker 1

I didn't know what they were when I,

Speaker 2

I know when I first started baking, I was invited to co-host a cat collab. Oh, and you had a a cat cookie collab. Yeah. That was cute. Well you could do it on a cake if you wanted to. Did

Speaker 1

You do this bean? Those bean shaped cats?

Speaker 2

I don't think I did it for that one. But do you love me a be shaped cat? That's cute. So what it comes to a collab. This is just

Speaker 1

You do a pedophile, a cookie. Pet clap. Oh, like your pet pet. Your How about

Speaker 2

People don't have pets?

Speaker 1

You can borrow mine.<laugh> Fus. Everyone. Everyone.

Speaker 2

It fus everybody. Um, so when it comes to this baking collab, and it doesn't matter if you do cookies, if you do cupcakes, if you work with fondant, you are invited to this collab. So what we do is we choose a theme. We choose a day, we choose a hashtag. And we all post on the same day on Instagram only. So it's an Instagram collab. And the theme this time for this quarter is Meet the Baker. A lot of times when it comes to marketing, we are so behind the mixing bowl of life,

Speaker 1

A mixing bowl of life. How deep<laugh>, much like the icing meat muddled in dress

Speaker 2

<laugh>. We are so behind the mixing bowl that we only post what we bake. And while what you bake is so stink and cute and so delicious, you are the secret ingredient that people wanna buy from.

Speaker 1

I'll say it is a fact of marketing that humans respond really well to the faces of other humans. I

Speaker 2

Know. Yes.

Speaker 1

They're called heat maps when you run them on websites and essentially it tracks where people's eyes go on a website. If there is another human face, the human eye is naturally drawn to another human's face. So when it comes to algorithm mm-hmm.<affirmative>, uh, what do you call it when we're fuddling with the algorithm? Manipul, there's gotta be a manipulation. No, I like that one. Manipulating the algorithm. Having your face in there is a great way to cut through the feed clutter and get in front of your audience. So these collapses are a really cool way to not only connect with people in a Facebook group cause we're gonna explain the rules and mechanics of how it works. It's just a really great way to again, connect with your audience. Mm-hmm.<affirmative>. And this specific one is you on the other side of the camera.

Speaker 2

So you're saying right now twins, but why do I have to post it on this Friday at 11 Eastern standard time? And that's a great question. That's because you were

Speaker 1

Skipping through our little list

Speaker 2

Buddy. Okay. We actually have

Speaker 1

A list. Yeah, we did. I gotta get her a fee.

Speaker 2

Yeah. Get her outta here

Speaker 1

Ma'am. Okay, I gotta feed this out.

Speaker 2

She's throwing me. Just pick up the little carton and take her out.<laugh>. It's way too heavy. So Heather has this little blue bag<laugh> with another bag coming out of it. A paper bag and feed is just crinkle Lincoln right through life.

Speaker 1

The bag's made with catn

Speaker 2

Bag is made with Cannib.

Speaker 1

Okay. Back to our list.

Speaker 2

Corey's all over them. Menu. Yeah. My bad. My bag. You

Speaker 1

Wanna talk about the type of photo that we recommend? Again, it's kind of your own clap. So do as you wish. But what I see get the most kind of engagement. Yeah. I'm gonna say, here's a few of my tips and then you can match your

Speaker 2

Tips. I will judge your tips.

Speaker 1

Higher quality camera image. But

Speaker 2

Listen,

Speaker 1

Portrait mode on iPhone. Yeah.

Speaker 2

Yep. Portrait mode because it actually blurs the things behind you. Yeah. So what you wanna do when you give your spouse or your bestie your phone, you are gonna put it in more portrait mode for them. You're gonna stand ever so halfway between you and the backdrop. So if it's in the kitchen, imagine like where the kitchen island is, that's where you're gonna stand. You

Speaker 1

Want a little distance to allow the camera to blur the background. Yeah. Um, here's what I'm gonna say. I would suggest a bright pop of color. Whether it be you holding the ice bag your shirt

Speaker 2

A, a very fun apron. Ooh,

Speaker 1

That'd be great.

Speaker 2

Right?

Speaker 1

The apron conveys baker. Now here's what I'm gonna say. I like the concept of holding props. If you had a cookie, if you had a

Speaker 2

Whisk, a cookie cutter,

Speaker 1

Cookie cutter, something bright that kind of says this person is Baker. Now it's gonna help your audience better associate you with your company. At the end of the of the day, you can post a headshot, taking a professional studio, but does that green baker, it'll be just fine if it's all you got. Mm-hmm.<affirmative>, if you have the time to really kind of strategize this, I think you'll get more engagement. If you are taking with a higher quality camera, definitely an iPhone will be beautiful for this. Mm-hmm.<affirmative>, you're got bright colors either in your shirt, your apron is something, and then you get a little of that bright distance from the background. What do you think about taking it outside?

Speaker 2

If the lighting is going to be better outside, take that bad boy outside. I like it. Nobody knows that the tree that you're standing in front of, it's gonna be blurred anyways

Speaker 1

If you feel awkward with your hands. I've seen people kind of lay on their uh, KitchenAid, which are really kinda like, you know where your elbow

Speaker 2

Is seductively like, hello

Speaker 1

<laugh>, come here for the ice cream<laugh>. Yeah. So kind of that prop holding the A spatula.

Speaker 2

A spatula. Your arm resting on the KitchenAid. A lot of, if you have, you know, apron pockets, if you feel weird, cute. Put'em in an apron

Speaker 1

Pocket again. You are going to be the biggest critic of yourself. Yeah. Nobody else is going

Speaker 2

To care. Nobody is going.

Speaker 1

You, you just Quinn and I have this posse. Even if you hate the way it looks, you just gotta go to

Speaker 2

Me. It's

Speaker 1

Just what

Speaker 2

It is. When I look in the mirror in the morning, I have to tell myself this is as good as it's ever gonna

Speaker 1

Get. Let's that hand, I was dealt<laugh>,

Speaker 2

This red face, this I got on a chin.<laugh>. You

Speaker 1

Gotta do the spotlight. Everybody. You can always use. What's the app that you use InShot to? Kind of, it is, yeah. You can nip tuck.

Speaker 2

Yeah. Make it a little brier.<laugh> blur. Those little wrinkles.

Speaker 1

Little, little lad. Digital Botox. Never remember. Uh, so that would be my suggestion of the type of photo I would suggest. If you wanna see more, I'm just telling you what I've seen. Perform. Well get closer to the camera rather than farther away. A full body shot's gonna be harder to see than if we do like waist up to just above your head. Mm-hmm.

Speaker 2

<affirmative>. You wanna make sure you're taking the photo vertically, not horizon.

Speaker 1

Horizontally season being another great marking tip is it takes up more of the feed. So look, imagine scrolling on your vertical phone. Uh, vertical image. I think the ratio aspect is four to five is the ideal to take up the most amount of space without cropping the image. Mm-hmm.

Speaker 2

<affirmative>. So if you look on someone's Instagram profile, everything's a square. But if you're scrolling through your feed, it actually can show it as a vertical rectangle. Yeah. Um, or you can crop it down. But we wanna take up more of the feed because the more of the feed we take up, the more likely that someone's able to spend time with it. We catch their attention. Something causes them to spend just a ting bit more time with

Speaker 1

It. So out of our five tips, the type of photo, again, kind of keep it baking themed. If you can use portrait mode on iPhone, keep it bright. If it needs to be bright and outside, I think you'd actually be fine there. Uh, and then that, that vertical style and the four to five aspect ratio, if that's over your head, just take a vertical photo. Yeah. Uh, I think that is going to get you right off the bat. A ton of bang for this collab buck. Yeah. Moving on. Copy. Now the other half of most posts on Instagram is we have the text, the copy underneath the image. Your

Speaker 2

Photo's gonna stop'em. But what's gonna keep'em? Well that's your copy.

Speaker 1

<laugh>. Kind of think of this. If your audience hasn't seen your face before, they're going to say, oh my goodness, this is her face. This is his face. Why am I seeing this face for the first time? That's where our copy is going to Now, I know you typically give us Leo template.

Speaker 2

I do give a little template and I'll give you a little template this week as well.

Speaker 1

But I think, and if I can guess what you're probably gonna do, you're gonna have this part where they insert their own copy to make it about themselves. Cause we don't want the same copy over and over again cuz t write we're also different. Yes. Yes. Corey can't write copy that matches everybody. But what she can do is get you the hook.

Speaker 2

I can get you a hook man. Yeah.

Speaker 1

Hook line. You don't know what the copy hook is. It's that first thing that keeps him reading to the next thing. I always say that copy should be like Laffy taffy and it pulls people along.

Speaker 2

It does. It keeps them. Here's the, if you are like, I am not trying to read anything you post this week on Facebook. I'll just give you an idea of what it is and this is what I've used in the past. Okay. For myself. It'll be like, do not judge me for number four. Here are five things you didn't know about your local cookie baker. Why did I choose number four? Because it'll get'em reading 1, 2, 3, and four and they'll just read number five. You are looking at me like, sorry, did not listen. Daddy,

Speaker 1

Did you

Speaker 2

Even hear

Speaker 1

What I said? Father texted me. Did you hear what I said? You said keep five. Things have interesting.

Speaker 2

I said, this is what I said.

Speaker 1

I said listen, I said<laugh>.

Speaker 2

I said don't judge me for number four here. Five things you didn't know about your local baker.

Speaker 1

Like, and number four,<laugh>.

Speaker 2

Lemme skip to number four. What number four you'll want to be is to be like, my favorite thing is one year old birthday party. Something that your audience can really relate to.

Speaker 1

I like that a lot. Um, I think an interesting thing for like us. Sure. Like if it was mine, which I'm not the bakers, I don't make me<laugh>, I'm fu is only, uh, I would say number four is like I, I know you're gonna judge me, but I actually like driving down 66, which is a notoriously hated road

Speaker 2

Here. And I can re like it's so controversial,

Speaker 1

Specific you and I could, and this again, this is gonna relate just to my really specific target audience. Mm-hmm.<affirmative>, the, the bakers and wanna talk. We're gonna talk about who's engaging with this type of content. They're not gonna care. It's not their job to care. They're just here to uh, double tap and comment. But my audience is gonna say, I hate 66. I can't believe you're

Speaker 2

Lincoln. You can do this, but you, this is what we just suggest. Maybe just stay away from, is a wall of checks. Talking about when I was one year old, I ate a cookie and my mom said one day you're gonna become a cookie baker. So I decided to pursue this passion and become a cookie baker. What we do by having these bulleted lists is we really invite people to read the copy.

Speaker 1

Humans will read lists over paragraphs. It's

Speaker 2

Just

Speaker 1

Easier. Now I'm gonna say incom, especially on Instagram. Emojis. I like emojis. I like them to be sprinkled throughout. I I know there's a one through 10 emoji if you wanna make a list. Mm-hmm.<affirmative>, I really like my bulleted list to have that or the, the yellow finger that points to the right. Mm-hmm.<affirmative> always a good go-to. Why? Cause it's so bright. It points, it screams to me a ordered list. So

Speaker 2

While you might wanna type a book about how you got started, we have to think in terms of our audience. Cuz that's who we're posting for. They don't have a lot of time. You know, when you scroll on Instagram, you're scrolling a mile a minute. Mm-hmm.<affirmative>. So what we are gonna do is when we have their attention mm-hmm.<affirmative> is to use it as wisely as we can.

Speaker 1

Yeah. I'd probably do. I like your hook. I do my list of five and then I end with a thank you to your audience mm-hmm. Who supported you. And that'd be a really concise but interesting type of copy to get the results that we want from this specific

Speaker 2

Lab. Mm-hmm.<affirmative>, it truly is, I can't wait to read about you guys. Yeah. When, when you use something short like, hey, I'm your baker and then period not enough. It's not enough for me to, to be able to, to connect with you. Like I, I pretty much knew you were a baker because it's like cookie Coe in your name. Uhhuh<affirmative>. But it's just saying, hi, I'm your baker. I can't necessarily

Speaker 1

Oh yet. Do we like the same restaurant? Do we hate the same road? Do we live near each other? How long have you lived here? If you're in a really transient area, Corey and I live what they call it, the mixing wall because so few people are born and raised here except for we are mm-hmm.<affirmative>. And that would be a really interesting thing that our audience could kind of connect with, you know. Uh, now speaking on copy, one of the biggest things about this collab is that the copy must include a hashtag. It has to, it has to include just one hashtag, although you can include up to 30 hashtags. Um, and I do recommend using hashtags on Instagram. Corey yells at me constantly not doing it. Uhhuh<affirmative>. Uh, but the hashtag that you need to use for this collab to be effective, and I can't stress this enough, you must use this hashtag is sugar cookie marketing collab that entire long word spelled out with a hash in front of it. The hash symbol, whatever you call it. The pound sign that has to be involved in your copy. It's not a tag, it is in your copy.

Speaker 2

The reason why Okay. Is because when you post, when you're doing a collab, I'm gonna sneeze real

Speaker 1

Quick. Okay. It's allergies, you

Speaker 2

Know, I really feel like you

Speaker 1

<laugh> that is outrageous. No, they're driving cars. That's akin to the elephant<laugh>. You needed a warning. That was, I said a gonna sneeze sneeze like a normal person or sneezing an elephant. They needed to have known it could

Speaker 2

Have gotten so much

Speaker 1

Worse than if he got an he's popcorn boy's insurance company. Immediately.<laugh>, why do we need to use his

Speaker 2

Hashtag? The reason why we need to use hashtag is because it makes it so other bakers that are participating, participating in this clap can find you. The collab goes live at 11:00 PM Eastern Standard this Friday.

Speaker 1

No, it's 11:00 AM but 11:00 PM Have them posted<laugh>

Speaker 2

The

Speaker 1

Sneeze really<laugh>. Okay. So this collab is based off of the search feature on Instagram. The search feature is through hashtag. So having that hashtag is going, if you don't have it, you're not gonna get the bang for the buck. You'll have a great post in your audience. We'll love it. However, we want you to benefit from the the collab and that's going to require the hashtag sugar cookie marketing club. Now if you post that hashtag on not a selfie, no one's gonna, or like if you just use, I will look, I will judge you. Yeah. Nobody's gonna engage with it cuz we're gonna encourage them not to because some, you know, those hashtag farms will just grab it and post it to anything. Yeah. So you really need to have a photo of yourself or something really close to a photo. If you cook it by yourself, that'll even count too. It'd be hilarious if people could turn themselves into a cookie. Uh,

Speaker 2

Our chap me to turn a cat into a cookie, I said I am not that talented. Huh. And he was, again, it just takes five colors. I said You say that. Yeah,

Speaker 1

It's a lot of mine. It's not.

Speaker 2

There's a lot of shadows

Speaker 1

<laugh>. So you're gonna have this copy if you wanna snag Corey's template and fill it out yourself, I'd highly recommend just see how you like it. Yeah. Um, but again, you can do your own copy but it has to, it has to include the hashtag sugar cookie marketing, collab,

Speaker 2

Collab and collab marketing. Unbeknownst to me before I started this has two Ls on it. Collab.

Speaker 1

Yeah. It's not collab, it's collab. And it can't be just the hashtag sugar cookie marketing either that can be included as one of your 30. But it really needs to include that in the copy era. Tagging the sugar cookie marketing Instagram account is not what you wanna do. It's

Speaker 2

Not you only we will see that. Yeah. And that's big old one comment there. Right. You're even for a lot more comments. Right. So

Speaker 1

Now let's go to the collab rolls, which is Corey kind of hinting to with a completely inaccurate timestamp. The collab rules are really just the guidelines to squeeze the most outta this. Again, we're talking about the type of photo. We covered the copy that hashtag. But now here's the key. Everyone's posting at 11:00 AM eastern standard time on Friday the 24th.

Speaker 2

Why would we not post the night before?

Speaker 1

Because we need to have one time agreed upon that a large amount of people. So let's say, I think typically we see the collabs get participated around 75 to a hundred people. Mm-hmm<affirmative>, we all need a post at the same time. Even though that may be early in the morning for people in Europe, or maybe very

Speaker 2

Late for people late in Europe, I don't know.

Speaker 1

Australians will be a day ahead of us<laugh>. They will however, find the translation to 11:00 AM Eastern and then everyone at the same time will post. What happens when I see people post too early or post too late is they don't get that engagement that they would've if they posted at the exact same time when a lot of other people are taking the same action.

Speaker 2

You would have to think if we're all posting at 11 and then you post 11 hours later. We've done moved on. Yeah. We're, we're on with our day.

Speaker 1

So really we encourage anyone participating in the collab to also and wanna talk about this in a minute, to engage for the next hour. Mm-hmm<affirmative>. So that's 11:00 AM eastern to 12:00 PM Eastern standard time. That's one hour. So if you're not posting within that window, you're losing a lot of that engagement. If you're not posting at the beginning of that window. Mm-hmm.<affirmative>, you're also, I would recommend, uh, schedule it out.

Speaker 2

Schedule it. Me and Heather, you should see us when these collabs go. We are refreshing team minus two minutes. Team minus one minute. Go, go, go, go, go, go, go, go

Speaker 1

<laugh> and then like corn out. Cuz like we're obviously on the same account, but if like a hearted, that means a twin's been here. Yes. And twin's been here on count and Yeah. So yeah, the collabo rules, here's a big one. Don't have your profile locked on that time. We don't have set

Speaker 2

Private, we cannot see it and we can't see your hashtags

Speaker 1

Though. Right. So if you say, okay, I wanna participate in the cloud, I'm gonna take my set to private profile and set to public. Just a side note, it does accept all the follower requests when you do that. Good to mely.

Speaker 2

Good to know

Speaker 1

All those exes that have been pending.

Speaker 2

My ex-husband man will be excited.

Speaker 1

<laugh>. Oh there's

Speaker 2

Great that was there.

Speaker 1

<laugh>. So you wanna have that. If you say, well Heather, I'm not on Instagram or I'm on Instagram, I wanna keep my account private. This is just not the cloud for you. However, and we're gonna talk about this in a minute. You can still get juice from this by posting it to your private account. You just won't get the engagement of other participants in this club. Yeah, yeah. Again, your target audience isn't other bakers isn't and we're not encouraging other bakers to follow you. No. Only to like and comment. Mm-hmm<affirmative>. So,

Speaker 2

And the reason why we want them to like and comment is because when you post to Instagram and then you start getting comments and likes right off the bat, what it tells Instagram is, hey, people are li this post is resonating. Mm-hmm<affirmative>, let's put it into a few more feeds and see what to do. And it gives you that opportunity to reach more people. Hopefully that you have your local audience following you so it can end up in their feeds and you can connect to them even more. Now the comments that we want you to leave behind on other biggers posts isn't, Hey I actually make cookies in DC too. That's not helpful. But we wanted to be like, oh my goodness, when you said that you have over 400 cookie cutters. That is so funny. Can totally relate. That was a great one. Something like that.

Speaker 1

Because of the way that Corey's template is going to work, you have five instances to make a comment back to this creator, this other baker and kind of connect with them there. So I'm reading through what the event listing. We have this event posted in the Facebook group. Again, it's, none of this exists in the Facebook group. I just needed a place for us all to gather.

Speaker 2

Yes.

Speaker 1

But I'm just reading through, uh, what we got here. It'll be March 24th at 11:00 AM Eastern. You have to use that hashtag, use a hashtag sugar cookie marketing collab and you're going to want to engage with people for an entire hour. Mm-hmm.<affirmative>. So now let's scooch you on to that tip itself, replying to comments. A great way to continue, if you wanna know this is called engagement baiting in the marketing world. Mm-hmm.<affirmative>, if you wanna bait more engagement every time someone comments to you, comment back to them. What happens is, consider the way Instagram works. It wants to keep people on the platform. How does it do that? Notifications, how do you get people on notification? You reply to them. Now Instagram has a couple ways you can do this. You can double tap a comment to like it mm-hmm.<affirmative> pardon it mm-hmm.<affirmative>. And then you can also reply to that comment. Mm-hmm.<affirmative>. Now I want to challenge you to put your marketing cap on and your copy cap and write more than just the word. This copy cap.

Speaker 2

Copy cap or the heart emoji.

Speaker 1

Mm. Yeah. If you want to, okay. Consider in a conversation if every time I ask her a question, she says yes or no answers. It'll be extremely short conversation. Yeah. But if I want to create engaging conversation, ask an open-ended question. So when I say if my meet the baker coffee says I have 400 cookie cutters and someone said, that's hilarious. I have 402, I'd say, what is your favorite cookie cutter shop? I'm looking for a new pile.

Speaker 2

Yes. And of course now you've taken an interest in them, maybe

Speaker 1

They'll even tag the cutter shop and you've introduced another person into the conversation to continue that engagement.

Speaker 2

People coming to your profile and doing nothing on it, but just visiting silently count as engagement made friends. Mm-hmm<affirmative> people expanding the comments to see what it says. Mm-hmm.<affirmative> counts as engagement.

Speaker 1

People coming back to that photo. So yes, some of the comments will be hard to reply to, but you can still kind of think say, huh, this person just said nice. Like thank you so much, it was really hard for me to take the photo. Another great way to do this. If you wanna continue getting engagement, I would recommend not following anybody in this. Don't follow. Yeah. Unless there're anything. Don't

Speaker 2

Really had a weird follow train happen there.

Speaker 1

No. So what Corey means if I follow train is like, this isn't a way to grow your account. This is a way to, um, garner more engagement within your account. Mm-hmm.<affirmative> also your target audience will be able to see more of this post because you have more users interacting with it. Mm-hmm.<affirmative> kind of that Instagram saying, well, people say don't like this, so let's show it to more fros mm-hmm.<affirmative>. So replying to comments. I would highly suggest that if I look at your profile, which we will be, if you be, if you use that hashtag uh, you should be replying to absolutely every, every comment on your post, it will really get that. Right.

Speaker 2

It will. And that's why the copy is so important because the copy can invite those really engaging comments.

Speaker 1

I find myself struggling sometime to engage with you guys. Yeah. When the copy's so short or when you copy and paste what Corey said word for word, which one? This one you won't be able to They'll because

Speaker 2

Otherwise you're gonna have a cat name. Pause,<laugh>.

Speaker 1

We all do Bet. Uh, but yeah, when the coffee's like not dialed in, it's really hard for me to find that in to connect with you. Mm-hmm.

Speaker 2

<affirmative>. So we want things that are interesting about Yeah. You know, maybe born and raised wherever you are. That's a good one. What's another thing that's super

Speaker 1

Interesting? I love how long they've been baking. Little facts about baking. If you know what my favorite dessert besides, I love a dessert one. Yeah. Snickers

Speaker 2

Bar. Ooh.

Speaker 1

Do you know when they used to have Snickers ice cream bars?

Speaker 2

They still

Speaker 1

Do. I think I need one. I

Speaker 2

Can't do ice cream

Speaker 1

Anymore in this old age. I think. Oh, you need one and close to a restaurant.<laugh>. I like those. Intel<laugh>. Um, okay. And now the the fifth tip and then I'll give you a bonus tip is comment on other people's profiles. Again, a collab is a given and again, that

Speaker 2

Is how it, it can't just be a get

Speaker 1

If we all went to get no going and then I'm go go work. So when we say use that hashtag, guess what? You can also click on the very hashtag you used and see other members of sugar cookie marketing also engaging with the same hashtag. And your job from 11:00 AM not 11:00 PM pm to 12:00 PM is to spend that time also giving as much as you're getting. So you are going to be commenting in two different places. Places you're gonna be replying to comments on your own post Uhhuh<affirmative>. And then you're also gonna be giving comments to other cook sugar cookie marketing collab participants. And that's how the collab really gives as much as

Speaker 2

It gets. Yeah. And that's how you can, that's the whole point of it. It's to grow your account. You know, whether, whatever theme it is, I've seen people do like the cat theme that I did. Oh, cute one. Um, we did with the past collabs, we did a Susan Reed collab. That's a great one. And that was to ring awareness of

Speaker 1

The scammer Main street collab.

Speaker 2

That was a good one. We did your logo into a cookie collab

Speaker 1

Love. Do you wanna tell him what you're thinking about the next collab?

Speaker 2

Oh yeah. I was thinking and I'm willing to hear something. Something like

Speaker 1

Highlighting. Is it you? Like I was in 2001. Yeah, I know. It's gonna be tight. Yo.

Speaker 2

Highlighting you were steak collab so you'd make bakes or cookies that that have to do with the state you're in. So what you're actually doing is telling people like, look, I'm a Virginia Baker.

Speaker 1

Can we do the mixing bull like the road? What would I do that what Like two butterflies. I'll I'll make it, I'll make it. Okay.

Speaker 2

Print. I was thinking like spaghetti bowl

Speaker 1

<laugh>. Really? Oh that would be if we did those two together. Oh that would be funny. People would get it.

Speaker 2

So that's in the works. But let's see how this

Speaker 1

Goes.<laugh> talk to what we talking about Now here is my bonus tip to squeeze the most out of this. Meet the baker berry. And that is to cross post this to Facebook. Now this one's not a Facebook cloud,

Speaker 2

But also not necessarily cross posts with all those hashtags near, they're not

Speaker 1

Gonna do the same. I'm gonna say just post natively to Facebook. Everything without the hashtag. Yeah. Now as we are having these pages roll into the new page experience, I'll be curious if hashtags kind of have a better footing. I don't think they will. And not right now. Right? Not right now. However you Yeah, just not right now. Not right now. But this is such great content. It was going to perform so well because again, that human element, I'm meeting this person that I really like. Yeah. That bakes cookies and they look cute in this photo. Um, you're gonna post that over to Facebook and you're gonna use the same copy. Just leave off the hashtag so it doesn't look like it wasn't posted.

Speaker 2

Yeah. And you won't have the engagement like you will on Instagram because Facebook isn't the same. But

Speaker 1

They're going to have more engagement than Tiffany.

Speaker 2

You're gonna get more reach. We suggest people do Aome the Baker Post quarterly. It's

Speaker 1

A great way to say, this is me, I'm still here. Please. You know, and it kind of reawakens that audience who's pretty used to seeing,

Speaker 2

I love to see who I'm buying from. I really,

Speaker 1

Really tru do. I can see because I'm an admin of Mexican ball. Yeah. Uh, I can see when you post a photo of you or you and Arch that it gets a lot of engagement. Almost new comments from

Speaker 2

People that I Yeah. People just being like, oh my goodness. Mm-hmm.<affirmative>, I didn't know you had a child.

Speaker 1

Yeah. So, and also mixing that in, it's one of my favorite content buckets. Again, you can only tap it every so often. Mm-hmm.<affirmative>. Um, but it's really great content bucket because people love other people. I know we all like to say I hate people, but secretly we all, you go to a restaurant, nobody's in it. You tell me how long you stay there<laugh>. I need the clanking of other forks to feel calm. Olive

Speaker 2

Garden. If it's something, it's a

Speaker 1

Slime. Oh, garden today, uh, was

Speaker 2

Quite empty. Listen cuz we were there right when it opened. I was, I was concerned<laugh>. It was

Speaker 1

Delicious. When you hear there's no family<laugh>, but, and then Corey made a good point. I feel like

Speaker 2

There's a hand, there's not, what's my thing?

Speaker 1

I hate my own hair. Uh, post it to the Instagram stories. And you say ask a quiz

Speaker 2

Question. Yeah. A quiz question. A poll option. You don't just wanna post and just say new post or just like share it.

Speaker 1

New post no context, uh, styles out.

Speaker 2

Yeah. Yeah. Will you blur it? And you're, if

Speaker 1

You wanna be extra, extra in your Instagram stories record you telling people and asking them, guys, I've posted five things most people don't know about me. Go check my feet. And that's, it's hard to hear. That's hard. Uh, the gold glamor filter, mic<laugh>.

Speaker 2

You know I got a clip cuz they said to help to keep your hair healthy. It doesn't like little bands that leave. I've done, I put my hair in a band every day and my hair does hurt at the end of the day. Have

Speaker 1

You seen these bands that I have that are kind of coffee I gave you? No,

Speaker 2

This is cloth. It still hurts at the end of the day. My hair follicles hurt. Get a clip man. So I got a clip yesterday. I learned, I do not understand physically the aerodynamics to put a hair in, in the clip. It was, oh no,

Speaker 1

It was do summers giant.

Speaker 2

Yeah

Speaker 1

I did. Oh, did to you

Speaker 2

Clip. It was

Speaker 1

But it's really poofy. Yeah. It was just like, it was everything. We need a haircut. Not that Corey and I live together, but we do get haircuts together.

Speaker 2

We do need a haircut, but that's not gonna explain how clips

Speaker 1

Work. The folks that can look in a mirror and operate backwards.

Speaker 2

I twisted it a few times. Okay. Then I put, and it was research and then it was there and I said,

Speaker 1

That doesn't look correct. I don't know. Once the haircut guy said we had too much thick hair on the top.

Speaker 2

Listen, I think my hair thinning my

Speaker 1

Old age. I dunno.

Speaker 2

This whole bush Claire

Speaker 1

And night at lunch were deciding we're too old<laugh> and we're tired. We're too old and we're too, it's going not do that bill too old and too tired.

Speaker 2

But keep an eye out. I'm gonna give you a little copy. You can copy and

Speaker 1

Paste. Maybe we wanna see your meet the baker with the clip in

Speaker 2

It.<laugh>. We're not ready.

Speaker 1

What? What are you doing for the one I took?

Speaker 2

No, you said you were gonna gimme new one. Doing any middle thing. I had to use the other one for an example.

Speaker 1

Yeah, I saw it. I was like, that was my, yeah,

Speaker 2

That's all I

Speaker 1

Have. They're not literally from each other. Just in your me

Speaker 2

And Heather. If we ever die and gets our phones, there's not one selfie on there. We don't take selfies.

Speaker 1

You're gonna have to find a photo of me. Probably what? In my early twenties. And that's gonna be the, have you seen this person? And it's gonna be a very Yeah, because we were gonna be like, we have not seen that person.

Speaker 2

Just when I opened my album and I see my face looking back at me, it's, nothing is

Speaker 1

Worse. Nothing is worse. So I how to Hell Gs with her phone. Uhhuh<affirmative> her like, uh oh. The camera set to selfie mode.<laugh> wasn't ready. I said Woo, that's gonna, when

Speaker 2

I click the selfie mode on accident, the face that I'm making looking at my phone is just hideous.

Speaker 1

Here's the thing, sometimes rare I get ready and I'm like, wow, you hot 10, you get a dog. How? How is the world blessed with you walking upon it? And then I say, you know what, let me take a photo of myself. This rarely happens. And then I look and I'm like, Heather, that in the camera that's you<laugh> this person looking in the mirror. But

Speaker 2

They did say like, the camera adds 10 pounds, a few wrinkles, I think is the phrase.

Speaker 1

No, I think I'm gonna go into that filter life and never look back. It.

Speaker 2

You

Speaker 1

Know, I think the future's gonna be a bunch of people saying like, you know, one, like have you seen this person posters? But we're gonna be like, I haven't seen it without a filter on I. That would be

Speaker 2

The first time I'm putting a filter on. I get it, I get it. But then I, I

Speaker 1

Can tell when you're wearing one A filter because I have your face and I know that's not you. Listen

Speaker 2

That

Speaker 1

I lash it behind your ear.<laugh>.

Speaker 2

Yeah, I lash it. The only thing I ever dunno, why<laugh>? I don't, you know, I wish I

Speaker 1

Like Do you know bold glamour filter on ticket TikTok? Yeah. Do you know why it's operating differently than other filters?

Speaker 2

Uh, hold on. I heard the reason what? I can't remember.

Speaker 1

Yeah, it's AI generated. So the other filters are an overlay. So it's saying here's your eyes, here's your mouth. That filter is sticking itself to your face because it's knowing how your face works versus an overlay. So if you, if you push your, if you put your finger in front of the eyelash, it doesn't do the eyelash

Speaker 2

Here. But what Heather's talking about, if you're totally clueless on TikTok, they

Speaker 1

Have tons. It's about to get banned. You guys miss,

Speaker 2

They have tons of filters but one that just came out, it's called bold glamor. And when you put it on your face, you can rub your eyes, you can move your hand in front of your face and the filter never changes. So, but the bold glamor, like you look glamorous. You know what,

Speaker 1

I think it really looks good on men. And I see more and more men trying the bold glamor. I'm like wow, that what

Speaker 2

I mean nothing really changed. Of course<laugh>,

Speaker 1

It was bold. What

Speaker 2

It does is it gives you a bigger top lip.

Speaker 1

But subtlely

Speaker 2

A subtle bigger top lip makeup,

Speaker 1

Subtle eye on the Creb I think. Yeah, I did not try this on I just

Speaker 2

Darker eyebrows.

Speaker 1

The eyebrows

Speaker 2

Did look in, your eyebrows are filled in. Do

Speaker 1

I say it? Put on eye makeup and did contour

Speaker 2

It. It did contour on your cheeks,

Speaker 1

Your teeth or

Speaker 2

It does whiten your teeth and it does give you a little bit more jar. Ah, a little jawline. So nothing of it is real unfortunately.<laugh>.

Speaker 1

Well anyways, if you wanna use that filter, it's called bold

Speaker 2

Glamor.<laugh> for the<laugh>. I'll call you out in the car. Just kidding. It's

Speaker 1

Really hard to tell. But that would be a nice filter to have to do the Instagram stories. Go engage with my feed post if you wanted a filter.

Speaker 2

That's true.

Speaker 1

Is filter is a filter.

Speaker 2

Nah,

Speaker 1

Because then then makeup would be a lie.

Speaker 2

Right.

Speaker 1

And then, and then angles and then you know, obviously we wanna get in the nitty gritty a camera lens. Like the nifty 50 is the natural portrait style lens. Yes. And if I do a wide angle close to my face, it changes the shape of my face. We're really far away. So really at the end of the day, everything's a lie. Trust me,

Speaker 2

<laugh>

Speaker 1

Just participated the collab on Friday. Uh, are you gonna make more posts in the group about

Speaker 2

I will. I have to do my copy post. I'll post that in the group and in the discussion portion of the event. Great, great. In case you need to find it, I'll

Speaker 1

Be good. And um, you know, at the end of the day you're not gonna make make a million dollars off of a collab, but it's gonna give you a little boost and that's just gonna reawaken your audience. I know that I love cookies but we are coming into the dead zone of cookies. Yeah, summer's a slow time. But you gotta, a lot of you guys don't notice cuz you're also doing family vacations. So it is just great.

Speaker 2

Has no family. So she noticed

Speaker 1

It. It's just

Speaker 2

I am dead.

Speaker 1

Uh, but yeah, in the summertime we're gonna have a little bit of a lull and then we come with the, the four person punch of Halloween back to school Thanksgiving and Christmas. So we definitely don't wanna post and ghosts to our audience over the summer. Even though we may be having fun at the beach. Um, we do wanna keep that audience engaged And these clubs are a great

Speaker 2

Way to, great way to do my friends. It's great way to do it.

Speaker 1

Now what do you wanna talk about?

Speaker 2

Don't we have like a outline we follow?

Speaker 1

Uh, I thought we did but I kind of forgot it. You food on my countdown to

Speaker 2

College? Yeah cuz that was like boring to listen to.

Speaker 1

There are one,

Speaker 2

You posted it everywhere. 40

Speaker 1

Weeks left in the year.

Speaker 2

40 weeks.

Speaker 1

Heather has a ton. So here's the thing. Corey and I have a Monday morning marketing meeting. The mm m and<laugh>. I I have these countdown. I know you guys see'em in the group and Corey hates them. But I realize when Corey is, when she's listening to the days until she glosses over. Yeah. When?

Speaker 2

Hundred in 22 days until something

Speaker 1

Corey's like oh, five years away. Okay, great. But then I, this week when I was telling like, hey we gotta prep for this is coming up. I changed it two weeks and Corey's like, oh no. Yeah. Wouldn't

Speaker 2

You say 120 days or four weeks? Four weeks sounds very close. Hundred 20 days seems very far.

Speaker 1

So let me tell

Speaker 2

Yous, I'm so sorry.

Speaker 1

Easter. Great. It's three weeks away. That's

Speaker 2

No way. See you see my Do you? Yeah, yeah. Came with you.

Speaker 1

Okay. Teach Aric. That's how I have it. Abbreviated is six weeks away. So how long Corey and I were talking, how long does it take to get a cookie cutter from a shop on Etsy to your doorstep? Considering no expedition?

Speaker 2

The average Okay. Is five to seven days. Just to get it in the mail to you. Does not include your mind.

Speaker 1

Oh wait, wait. So seven days for them to print it. Cause they're printing

Speaker 2

It can't five to seven business days.

Speaker 1

So, okay. Can we, can we estimate we got a two week run time to just get the cookie cutter to your door.

Speaker 2

Yeah. So you'd be wanting to order it now.

Speaker 1

So teacher appreciation in cookie cutter run time is only technically four

Speaker 2

Weeks away. So if you are in a shop getting your Easter stuff, get the teacher stuff,

Speaker 1

Well then I'm gonna say also get the nurse's stuff, which is the following

Speaker 2

Week. Now we're, we're

Speaker 1

Too. Now get the Christmas

Speaker 2

<laugh>. It's gonna be two more weeks away.

Speaker 1

<laugh>. Okay, here, here's one. Mother's day is eight weeks away. That's

Speaker 2

Two months.

Speaker 1

Right. So really with the cookie cutter on order. Although if you likely have something you can use you folks,

Speaker 2

I will say Mother's days hit or miss Mostly because, and some

Speaker 1

People have, some people are absolutely nailing April Fools Day.

Speaker 2

Yeah. April, listen, this is what I made for April Fool's Day. Okay. It was a cookie in the shape of the letter E. The icing was brown. It's a frowny

Speaker 1

<laugh>. That was adorable. Another okay. Not that April Fools is a big hitter, but some people do this. The, uh, deviled egg cookies which look like mm-hmm st. And then the vegetable platter. That's all cookies. Those seem to do

Speaker 2

Well. Yes. Those three.

Speaker 1

Those three. Have you seen anything else? Mm,

Speaker 2

I don't really think

Speaker 1

So. Okay. Graduation last day of school. That's a floating day cuz it's all wild for you guys. Listen,

Speaker 2

I will say graduation, start posting it now. It'll be nice that if you can just clear out that month and get all your customs. Get

Speaker 1

That. Yeah. Yeah. I'm gonna say that people are audience dials into graduation as soon as the weather turns to

Speaker 2

Spring. And guess what? Spring. First day. What's

Speaker 1

Yesterday? And it's kind of sprung in today.

Speaker 2

It is. Except for this morning. It is two weeks, like 20

Speaker 1

Code, but it's supposed to be 70 on Thursday.

Speaker 2

What? How about tomorrow

Speaker 1

In between what it is today and 70. It's

Speaker 2

A library.

Speaker 3

<laugh>. 60.

Speaker 1

Alright, so we we're looking at graduation. Why? Okay. Weird question. Hmm. Graduation is nine weeks Wait on average for our area. Yeah. Mm-hmm.<affirmative>. But the last day of school is 12 weeks. Why are those windows don't be the same day?

Speaker 2

No, I think you do your graduation parties before you really grad.

Speaker 1

Okay. Things you

Speaker 2

Don't know. Granted, I only have a 13

Speaker 1

Year old now. Dad's day's coming up 13 weeks. Plenty of time. Plenty.

Speaker 2

Is that a

Speaker 1

Big

Speaker 2

Seller? I will say because moms are buying for dad. I did the popcorn one. Popping buy his Hey are the best dad. Oh was you're a great pop. Those sold really well for me.

Speaker 1

You didn't do that beer thing. I know. Not already drinks. I did the

Speaker 2

Beer. The beer.

Speaker 1

Yeah. It was this case. Where'd you get that? Miss Cookie package. Miss Cookie packaging has, what was the pun? Tears to

Speaker 2

The best dad. Cheers.

Speaker 1

So it was like a pack of I don't drink.

Speaker 2

It's it's six beer shaped cookies fit in there,

Speaker 1

Right? Like the gooseneck cookies.

Speaker 2

Yeah. Why are you saying everything with

Speaker 1

The question mark? Because I don't know what they're calling it. I don't wanna embarrass myself.

Speaker 2

I have no idea either.

Speaker 1

<laugh>. I know Corey once did it with the lime and didn't charge for the lime.

Speaker 2

The lime with the coconut

Speaker 1

Then. Okay. Okay. These are just the major holidays for cookie people. Okay. We skip all the way to 4th of July. It gets into that dead zone and I think cookies don't realize it cuz they're having their best life. Mm-hmm.<affirmative>. Mm-hmm.<affirmative>. Um, fourth the July. Is that a big seller? Some people do platters and that hits for the

Speaker 2

Burgers. I have done custom sets for 4th of July. I've never really done a pretty sale for it. I think a P y O would be great. You know, you're going over someone's house. That's

Speaker 1

Cute. Uh, would the burger stacked? Um, do they

Speaker 2

Do it? I almost think that's definitely great for Father's Day. You're the, a good one. Slip and best dad.

Speaker 1

Uh, we wanna watch our language podcast.

Speaker 3

<laugh>. You know what Flip

Speaker 2

And

Speaker 1

Then we have back to school, which cuz because this summer is that dead zone?

Speaker 2

It is the dead zone. Corey

Speaker 1

And I do teach cookie classes in the summer, but I'll say it's, it's, well if we compare it to Christmas time, it's quadruple the amount of work. Yeah. Christmas time. We'll start filling that up at the, at back to school. Mm-hmm.<affirmative>. Um, and then it, it kind of goes into the major holidays that we all expect. But oof. It's gonna be, uh, springy. I think we're gonna have a hot summer here and no cookie sale.

Speaker 2

<laugh> and the weather with Heather. Come on at 12th

Speaker 3

<laugh>. Okay. Crude<laugh>. Um, anyways,<laugh>, uh, okay.

Speaker 1

And then we, we have Cookie Con. So here's the upcoming events. So we have Cookie Con, which is actually flying at us. The<inaudible> Food Conference. The, uh, food Entrepreneur, um, is only in 20 days. It's a virtual conference, 20 bucks to attend. Um, but actually tomorrow, uh, Lisa will be doing two Facebook Lives. One tomorrow is on Girl Power, how women are affecting the Cottage Food industry. She's written many books, taught many classes, great resource. And then in two weeks she'll tell us how to get the most bang for the buck out of the food, uh, entrepreneur

Speaker 2

Network. I heard the, well the conference had some pretty awesome keynote

Speaker 1

Speakers. The platform that they, I

Speaker 3

Like calling it Whoa,<laugh>. That

Speaker 1

Would be like I saying, the podium

Speaker 3

<laugh> the Square Baker. Listen<inaudible>, it's just, it comes out to naturally we're the keynote speakers and

Speaker 1

We'll also be teaching the marketing fundamentals, which is actually gonna be extrapolated from our Baker's Business Basics cuz those are the pillars of marketing that we feel like if you got these laid down right? Mm-hmm.<affirmative>, the foundation's good, then you can build that cottage food hat mm-hmm.<affirmative> on it. So that's what we are going to be talking. Again, it's gonna be pre-recorded,

Speaker 2

But

Speaker 1

There's a Q and a where Corey, I will be answering

Speaker 2

Beautiful questions, young looking pencils.

Speaker 1

If you see a filter on us, do not say anything<laugh>. Just say, oh,

Speaker 3

That's the bull.

Speaker 2

Her eyelashes looking on fleek.<laugh>. Just know what the children say.

Speaker 3

So

Speaker 1

That, and then we have cookie con. Hi

Speaker 2

Con Ohio. Do you think they've hired me for a little jig jingle? Yeah. Ohio

Speaker 3

<laugh>. I love it

Speaker 1

That we'll be doing a happy hour the day before Cookie K officially starts. So we'll be doing that on May 1st, which is so

Speaker 2

Close two months away. Dawn, on May 1st we'll be doing hi

Speaker 1

<laugh>. And then what about cooking? Come forward,

Speaker 3

<laugh><laugh>. That'll be uh, kind

Speaker 1

Of towards the end of August. So end of the summer, but of August, we'll be doing a happy hour. Both, both are sponsored by Heather Brookshire. Mm. Disney adult extraordinaire. So if you want her to plan your Disney vacation, cuz Cookie Con Florida isn't Orlando, you

Speaker 2

Know what I've heard that Disney adults, it's not necessarily a bad thing. It's like people who are adults who

Speaker 1

Want No it's not. That's a bad thing were doing for<laugh>. Some people think

Speaker 2

Disney adults are crazy. It's people who want to escape escapism. Yeah. Just for, yeah. Escapism. That was the word that I was definitely

Speaker 3

Looking for it. What's not gonna say you just wanna get away from, in reality, I wanna get away from Heather. I mean, in reality,<laugh>,

Speaker 1

Here's what, and you, Heather

Speaker 2

Do you, Heather you, not you Heather. Brookshire sister. I'm Brookshire. Yeah. I'm a Disney. I self-proclaimed.

Speaker 1

You're not a Heather Brookshire Disney. Im You weren't man that you, oh you did wear the e I did.

Speaker 3

You did. But don't have you got really

Speaker 1

Hot and you got a little feisty.

Speaker 3

I did.

Speaker 1

I did. Then you made us force down Turkey leg and I don't think you had

Speaker 3

The right attitude.<laugh>, then we shed it to a bird. Which a wiggle<laugh>. Then we rode, what was that ride

Speaker 1

That we in line for three hours?

Speaker 3

Listen, I'm lactose and tolerant and I got on the people mover and people ain't getting off that. I wanna say, listen you, if I'm willing to tell,

Speaker 1

We get on the people mover and CO's intestines

Speaker 3

Were moving<laugh> and she's looking over trying to, was getting ready bathroom. I was gonna ready to jump off the people. Imagine Do you have eyes? You supposed be looking at the, the park and the things that none of it was relaxing. We, we, we stood in bed for so long and Courtney was just staring. Do you think it's a bathroom? I like you. I could have died. It was the people was a bathroom locator.<laugh>, we Okay. Heather. Heather at this restaurant and yeah, was it a

Speaker 1

Themed restaurant tour? But it

Speaker 3

Was the founding fathers<laugh> Buffet.<laugh> can bring<laugh>. It was like, welcome. Would you like to vote also here? Just a appeal. Not

Speaker 1

A bazillion dollars.

Speaker 3

So you didn't just some package down, you weren't gonna get your money because it

Speaker 1

Was a like an endless thing. Like they can't bringing out FUBU unless

Speaker 3

Hungry. We couldn't go to the bathroom in the founding father's restaurant. There was a bathroom attendant there.<laugh>, what happened? You don't need to witness this ma'am. It's cause your kid kept making us ride at the haunted house. I You're welcome. Air Condition

Speaker 1

Hadn't stepped out before you

Speaker 3

Started Condition<laugh>. Oh,

Speaker 1

It was fun. If you wanna be in Disney Adult and learn where all the

Speaker 3

Bathrooms are,<laugh> all court.

Speaker 1

If you wanna an accurately planned trip, follow Heather Brookshire who's sponsoring. Thank you so much. These two events. Speaking of sponsors, let's move on to our sponsors. I'll start with Eddie. The edible food printer. He'll be, it was interesting. I love stalking the Eddie Printer users group to just see what Prime says. Mm-hmm<affirmative>, they have this like tax thing where they can't sell you a, an Eddie at Cookie Con, but they can immediately get it shipped to you because there's like, it's like a thing

Speaker 3

A

Speaker 1

Chevy. Yeah. So you can order, you can demonstrate, touch, feel, do everything you want with Eddie at this thing that you can't get the box from him. Tell tell'em one Eddie, did you do that with Greg? Didn't they? Did they sell you one there? Yeah.

Speaker 3

Mm-hmm. No, it's

Speaker 1

Exactly, there must be some weird uh, rules. I thought that was interesting. Eddie's a direct to food printer now I'm not. I they post about it in their group. I'm gonna say it. Someone says Freddy gonna be there. Freddy Eddie, his brother is

Speaker 3

A frosting printer Eddie. Right?

Speaker 1

And if you Freddy and Eddie, I

Speaker 3

Couldn't imagine. Could not imagine

Speaker 1

You get that bread.

Speaker 3

<laugh>.<laugh>. So Fred Eddie<laugh>, Heather's nickname is head<laugh>. Otherwise that didn't make sense.<laugh> like what you Yeah. Um, so

Speaker 1

It directly prints to not just cookies, you can do donuts, chips, cheese, I mean like the whole gambit.

Speaker 2

Buttercream.

Speaker 1

Oh yeah, buttercream. What are the things that we seen people push it do. Oh, Mentos m and ms men's toes just<laugh>. Uh, but a lot of things you can print on. And now they have these like uh, trays that will help you feed in things and you can do pretty complex prints. Now I've seen somebody, I've

Speaker 2

Seen people do tiny, tiny transfers.

Speaker 1

Yeah. And that's so Trey, you can get get me

Speaker 2

Think the tray. I

Speaker 1

Think your name's Sophia. Anyways. Unds, uh, I'll go find her. It's okay. And then you can print on a edible transfer. Really, really

Speaker 2

Unique tiny

Speaker 1

Detail

Speaker 2

Design. Like someone did a onesie. Karen on TikTok, she did a onesie. It's a, you know, a onesie cookie. Three inches, maybe a tiny little bear on the little logo. See was so tiny.

Speaker 1

Tiny. And the reason why we're acting like that so impressive is because you have to really know your alignment with Eddie. Now, when primary came out with Eddie, I think they did it at the April, 2020. Wow.

Speaker 2

Since

Speaker 1

They're

Speaker 2

Like that. Good. Okay. Yeah.

Speaker 1

And I think they reached out to us at the end of

Speaker 2

September. Maybe feel mad. Farmers should apologize.

Speaker 1

Yeah. So they initially, I don't think they do this anymore. They sent you some cookies.<laugh>. They were,

Speaker 2

People were like, hey them<laugh>.

Speaker 1

But I think initially Eddie had already just thought that people were only gonna print on circle cookies. But man, the cookie world got Eddie and we're like, we're gonna make this D print on everything. Yeah. And, and Eddie, the company you prime have really worked with Bakers to kind of push this machine to his absolute max. And now there's a lot of third party add-ons you can get to really dial Eddie in to very specific things like these really tiny transcripts.

Speaker 2

Imagine not having to break open your airbrush machine pipe. Six different colors in there. Design

Speaker 1

Transfer. You could just print on a little white thing thing to make a

Speaker 2

Transfer. That's what saying Stencil. Stencil. Anyways. Okay,<laugh>, let's move on to Royal Batch. Royal Batch is dare I say amazing. It is a marine powder to the stars.<laugh><laugh>. It's on her phone. I'm trying to get her back. Back. Royal matched a great Meine powder. It's silky smooth, it's bright white, it already has vanilla in there and corn syrup Add more if you want to. You're just t throwing away your money because

Speaker 1

That's a discount code for that

Speaker 2

One. Discount code is twins. That's t w I N S. That'll save you 10% at checkout.

Speaker 1

So you get a five pound bag at 10% off that's gonna cover shipping. And then something I

Speaker 2

Wanna say that when I put it in free shipping appears with the five pound bag. Really? And then you get an additional 10% off.

Speaker 1

Well that'll be nice

Speaker 2

Cha. And that is actually the recipe that comes with Bacony Bake on the one pound bag is what I use my own.

Speaker 1

Ask you what the recipe is.

Speaker 2

I did see on TikTok someone had a very complex royal icing recipe. Really? One more to it. I do not have that much time where my, it was like frothing things. Ooh. And I said, you know what, that bacony bake recipe, can you use

Speaker 1

Bacony bake for buttercream or is that what buttercream doesn't have?

Speaker 2

Right. Okay. I'm gonna just tell you as I don't really know. Okay. But you can do a crusting buttercream. Exactly. Doesn't crust fully. But you can put meringue powder in there to bring that element in.

Speaker 1

I like it.

Speaker 2

Never tried it

Speaker 1

Last but never Lease is AE corp backers. Um, what AEG company. Just really nice, uh, husband and wife<laugh> and they really found a niche and said, Hey, we are going to bring us food safe backdrops to the baking world. And boy have they given us plenty of options. You can get really big ones or really small ones. Not really small enough for cookies, but Caker, right? Yeah. Cakey. Yeah.

Speaker 2

There's there's bigger ones. Yeah.

Speaker 1

Were on your say Corey's on your phone.

Speaker 2

This my what?

Speaker 1

I just,

Speaker 2

My husband just said missing me some Corey write about now I would call but I know you're pod space casting.

Speaker 1

Pod space casting. That's very nice for you to have complained about him all lunch. I did. I do. You you really did.

Speaker 2

But he didn't complain to him.

Speaker 1

You know who's texting me or dad and he's saying why isn't this done yet?<laugh> so

Speaker 2

Poor backers save 20% using the code sugar cookie singular

Speaker 1

At checkout. Now what did she just launch? What did she just

Speaker 2

Drop? The one that I had just got. Yeah. It is white Super Matt, super Matt and it is Chef's kiss. It is totally smooth if you have polar white, it does have a little texture on it. It's really hard to see unless you're taking a very polar

Speaker 1

White

Speaker 2

Has texture. Yeah. Okay. Close photo. But this white super mat is 100% smooth. It's waterproof. You can wash it out with a hose. You can drip your icing on there and it's totally fine. It's matte so it's not gonna be super reflective. Which is great for photos. It is scratch resistant. You don't really wanna aim for scratch. But if you had to bring some props across it, it's not gonna do any damage.

Speaker 1

At one point Corey and I were going to take like record videos and we were like, well we need a human size vacuum

Speaker 2

<laugh>. I hated that.

Speaker 1

The thing, it's still in the shed. Well

Speaker 2

It is. Can you sell

Speaker 1

It? I have

Speaker 2

How to somebody

Speaker 1

Big giant backer for bodies.<laugh>.

Speaker 2

Yeah. Body backer,

Speaker 1

<laugh>. Uh, yeah. So, uh, yeah, these are really cute. And you can actually store them in a human sized room.<laugh>. Unlike the ones we hadn't had a app. Uh, but yeah. Sweet. What was the discount code again?

Speaker 2

It's code sugar cookie.

Speaker 1

You can save

Speaker 2

20%.

Speaker 1

20%. Now moving on to, to interest what we got.

Speaker 2

What do you have? What's interesting about you?

Speaker 1

I bought that car.

Speaker 2

Uh, how are gonna,

Speaker 1

I thought we weren. Can I talk about it? Let me think.

Speaker 4

Um,

Speaker 1

I, I I have the fex that somebody recommended on Amazon to clean up stains. You asked a question. Oh, I didn't order it. Did you try it? No, I, I was thinking of ordering it, but I really don't have many stains to lift. But I just want, I just, the amount of people. Okay, so Corey dropped some icing on her carve.

Speaker 2

It was not icing, it was straight up, up food coloring bottles, food coloring.

Speaker 1

And all these people in the comments were like this FEX product. And then I said it on Saturday and Ashley said, oh my goodness. I use it all the time. It works. Is

Speaker 2

It liquid or powder?

Speaker 1

It's liquid spray bottle. Oh nice. And it lifts stains. Is it

Speaker 2

Like a bleach in there? No

Speaker 1

It doesn't actually. Can I pull it up while we're talking? Sure. Phx stain remover. Oh prepopulated. Let's see what he is got. It's called instant Carpet Stain Remover. Oh

Speaker 2

Nice.

Speaker 1

Okay. And here's what they say, 86,000 ratings. It's uh, 4.5.

Speaker 2

That's great.

Speaker 1

Removes pet accidents, greased oil, ink, red wine, coffee, blood, rust, food, cosmetics, dirt and grime. Water-based non-flammable and order free. I had some words. I dunno what they mean. Safety use around children and pets if used as directed. I don't know. It sounds great.

Speaker 2

Yeah.

Speaker 1

It can use on carpets, upholstery and materials that can be safely dampened with water. So it really needs to have water involved.

Speaker 2

Oh, so you water it first and then flex it after

Speaker 1

It seems like. Maybe so, but I would have to click around more. And I think people on the podcast are like, what in the world

Speaker 2

Are you gonna get it? Yeah, sure.

Speaker 1

<laugh>, what did you use? Did you ever get the stain up off your carpet?

Speaker 2

What's stain? What What? You just Oh yeah. Yeah. It's been gone. That's why I said what Dave<laugh>. I used that carpet cleaner that I had that I let you borrow work.

Speaker 1

Okay. Corey has a carpet cleaner. This was a twin twist a couple weeks ago. Was I got a, I did read the instructions. You're using it slightly

Speaker 2

Incorrect. How

Speaker 1

Do you understand what it means when it says proheat? It doesn't create heat but it can withstand heat. So it's actually encouraging you to use water as hot as it can be from the tap up to 120 degrees and put that into the machine, then mix right then. So don't keep the water in it like you

Speaker 2

Are. Oh, my mixture. Yeah. Don't, but then what I do, if I added too much water in a mixture,

Speaker 1

I think you just start over. Oh but it but that heat, that hot water really helps really stain and that machine can handle that hot water unlike the cheaper model. Oh, so proheat is like, it's not warming anything up. Oh, it's letting, allowing you to use warm water, which will make it more effective.

Speaker 2

Oh nice. Okay. Will. There you go.

Speaker 1

Will loo I did borrow it. The green

Speaker 2

Machine. What'd you think? I can't

Speaker 1

Remember. I mean the water was black. I

Speaker 2

Yeah, didn't, but

Speaker 1

You're like I didn't see like, it wasn't like when you like and then everything is super clean, nothing's super dirty but I guess it kind of is cuz you were walking on carpet. Yeah, on TikTok. They said if you wanna keep your carpets clean, no shoes

Speaker 2

In the house. I know. Yeah. My husband won't refuse to not wear shoes

Speaker 1

In the house. Yeah. He was embarrassed by his feet.

Speaker 2

Who does not like his Once

Speaker 1

He went on a beach trip and he dug'em into the sand the entire time.

Speaker 2

The man wears socks 24 7. Barely have I ever witnessed that He has toes because he's amazing. It's only a rumor at this point.

Speaker 1

He grand toenails and anything

Speaker 2

They listen. The poor little baby

Speaker 1

Not listening to the pods based

Speaker 2

A baby. Okay. My twin trust was, I went pany picking pany planting. Really? We've got pansies from the lake ridge nursery. You guys, what you did nurse. I got these little purple flowers cuz they were beamus. I go pan and buy them. No idea what they are.

Speaker 1

Perennials.

Speaker 2

No idea what that means. Comes

Speaker 1

Back every year

Speaker 2

<laugh>. I dunno. Do I get them? She's already checked me out. I have inserted the chip and my money is gone. She's like, oh about that purple one. You're gonna wanna bring it in every night. It's not gonna nope. It's not gonna last difficult. I said, did you just give some Cause it's really cold right now. Some homework. So this plan's coming with me every night. Where'd you goodnight. Plant on the piano. He's on the piano on the night. Take him out for a walk

Speaker 1

In the morning. Walk. He's getting

Speaker 2

Cold. It's getting cold. The she says Pany can withstand it if you water them. She said if you left the pany withstand the cold without

Speaker 1

Water. My question is why do you call like you're such a pany when clearly the pany is the strongest flower.

Speaker 2

I I know you're

Speaker 1

Such a pany pany. You could survive anything

Speaker 2

Maybe cuz it's short. You're short. You're a pany. I think

Speaker 1

Pany are like one. Okay, let me call it daffodils are the most giving flower. The thing he popped up five weeks ago.

Speaker 2

No, but then he's, he's still totally teetering on his side but they're

Speaker 1

Stunning.

Speaker 2

Free<laugh>. I also heard that Daffy can really kill a dog. Really? Did not. Did

Speaker 1

You know the daffodil that has a white back and a yellow face is not called a daffodil gown. What's it called? I don't remember. But she was like that's not an, that's<laugh> where

Speaker 2

Losing it

Speaker 1

That. Did

Speaker 2

We cover everything? No, you didn't cover the cookie card. Yo boob

Speaker 1

The cookie college. I'm actually excited to teach this class and I'll have it done this week or beginning of next photo

Speaker 2

Organization.

Speaker 1

And you know I've even written down the script cuz I'm gonna read from a script so y'all aren't like watching my brain think it starts with what I know y'all are gonna hate. There are some mental

Speaker 2

Listen

Speaker 1

Hurdles. No in what organization ma'am, that you need to, that you need to come to terms with. And what that is is letting go of the past and only keeping. Corey has had such a hard time with this. I'm organizing her photos by the way, in this class. Uh, how many did you gimme on this external hard drive? How many?

Speaker 2

3000. 43,000 images. Man, my life is in

Speaker 1

There now. When was the last time you posted a photo from when you first started yesterday making Now you didn't today. Yeah, it was mcma. You're going to next week.<laugh>. You post those clouds from the beginning.

Speaker 2

<laugh>

Speaker 1

<laugh>. Here's the thing. So in this photo organization class, whether or not, no, nobody has to do anything they don't wanna do. But it comes down to trimming out photos that we just, there there's one glamor shot of each set you have and especially when they reach

Speaker 2

About question for this. Okay. Okay. Full shot, full glamor shot. Mm-hmm.<affirmative>. But I also like to take individual photos.

Speaker 1

Yeah, we're gonna keep maybe three to four of each set. Full shot, couple zooms. Cut the rest. I would bet. And I haven't looked through your photos just yet. I would bet that on average you're taking around 20 to 30 photos of a set.

Speaker 2

That is true.

Speaker 1

Okay. So if we only kept four one, you're gonna be able and we'll be using, um, a naming structure and that'll be the key to photo organization. Yeah. Is the naming structure again, what works for you. It's not always gonna be what works for me, but having a system in place is what's going to make all the difference. And then trimming some of the excess photos. Mm-hmm.<affirmative>, when there's too many photos, especially as a baker, you don't know what to post.

Speaker 2

The, the thing is that's really cool, Heather has an external hard drive that I put these photos on. But if you wanted to keep everything with you but not necessarily on your phone, you could get something. What's one of those?

Speaker 1

We're gonna be using the clouds. So in this, I'm gonna give people three different options. We're gonna be using the free option of Google photos. It's my least favorite. I

Speaker 2

Will say with that many photos it would end up costing me

Speaker 1

Something. Absolutely. Yeah. And that's why it is my least favorite. But I wanna give people a free option. Okay. If you wanna keep, if you're new, it's probably and you're like grass, you know? Yeah.

Speaker 2

Great one for starting off.

Speaker 1

Yeah. Uh, and then we're going to come to external hard drive. The thing I don't like about external hard drives, and I love me in external hard drive is it's physical uhhuh<affirmative>, which means it can be destroyed in the event of fire water loss. And it's also not connected to the internet, which means it's hard to

Speaker 2

Access. Yeah. But imagine with your last one that you're giving a tip for,

Speaker 1

It's going to be paid and it's gonna be Dropbox or such a like, however, be using Dropbox in this class. Why? We can do uh, folder hierarchical structures. This means folders. Within folders. We can use mass names and we can share.

Speaker 2

Imagine if you're in a community group and someone says, I am looking for first birthday airplane theme. And you're like, I did that two years ago. You flog onto your Dropbox app, you type in airplane. Mm-hmm.<affirmative> and then it pops up. You grab that photo, you put it in the common section and she says, ma'am, I wanna give you my firstborn and my mind.

Speaker 1

Right. It is that quick draw ability to search and the reason and the way you can search until AI starts understanding images better. Mm-hmm.<affirmative>, it's going to be that naming structure. And I think what I'm gonna recommend, and Corey doesn't have a lot of the data, but we'll still talk about it in this class, is year, month, day client last name theme, subcategory of theme. And then, uh, maybe I'll do just 1, 2, 3 and four.

Speaker 2

When you watch this class, you're gonna see just how different me and Heather's brains are. I'm naming them random months and days.<laugh> with no words. I like to open a folder and guess and be surprised with

Speaker 1

How are you searching for a photo? I'm not

Speaker 2

To posting a, I'm clicking. I'm remembering that.

Speaker 1

I guess your workflow. Sure. You see someone in a user group say something. Yeah. You're going to your Facebook page and clicking on photos. Is that what you're

Speaker 2

Doing? No. No. Because I like to keep so much data on my cell

Speaker 1

Phone. That would be a side benefit of this organization is cleaning up your storage on devices,

Speaker 2

Which I am excited about.

Speaker 1

Increased bandwidth. I'll be curious. So I will be teaching this class with Corey's photos. However she has a backup of all the photos. All 43,000. Justin. I'll be curious if she's able to mentally adapt. However, people who are just entering cookies. If you guys start off with this,

Speaker 2

If I could go back photo theory. Yeah. If I could tell me

Speaker 1

It's hard to go back in time and delete and organize. Um, when

Speaker 2

I went and got this new cell phone, I was like, yeah, I need a lot of memory. And he was like, really? Honestly don't, I said, look at the phone I have now. He's like, wow. I guess you do. He said, you have so much on your phone. Mm-hmm.<affirmative>. He said, why don't you delete it? I said, I'm having an issue. I can't find what I need when I need it. Time is money. Yeah.

Speaker 1

Organizes and get, get in into Dropbox again. Dropbox. I think it's only three gigs until you get into a paid tier. But then we talk about like terabytes. Like it goes from like nothing to everything.

Speaker 2

How much would you think the cost is around there?

Speaker 1

A Dropbox? Let's see. Dropbox pricing and there's, there's competitions to Dropbox. There is, I wouldn't necessarily use Google Drive myself. Uh, but let's, let's see what we're going. Yeah. Um, we're five terabytes. Let's do two terabytes. Okay. Uh, two terabytes, which this external hard drive is three terabytes. Okay. That external hard drive that Corey and I each are using Uhhuh<affirmative> is over$250. So keep that in comparison when I tell you that it's, it's one time month for two terabytes.

Speaker 2

So$120 a year. Mm-hmm.<affirmative>. So really you're gonna have two years at the price of

Speaker 1

Right. But you also have cloud access and backups and when that's something an external hard drive can't give you, uh, as easily without an additional cost for five terabytes. That's ton. Yeah. Uh, it's$15 a month. Wow. And you can also have three users. So if you have a virtual assistant, they'll be able to

Speaker 2

Access. Oh nice.

Speaker 1

And then it goes to,

Speaker 2

That's honestly handy if you're thinking about hiring a va. Yeah. You're not having to do the work of sending'em the photos. You can just give them access.

Speaker 1

Here's a crazy for$24 a month. Yeah. As much space as you need. Wow. Yeah. Um, cool. And then you can do, uh, they have a bunch of variations of these plans depending on what you need. However, uh oh. Also 180 day file and account recovery. So I think it's still deleted.

Speaker 2

Oh my

Speaker 1

Goodness. That's very nice. Um, cool. So that's pretty neat. I'll say you can do e-signatures at the$10 a month one.

Speaker 2

Why would I need

Speaker 1

That? Like if you need somebody to sign something just

Speaker 2

Randomly.

Speaker 1

I guess so. Neat. Nice. I think that's a newer feature on Dropbox. Um, so that's what we'll be talking about. Again, what is the cookie college? It's a bunch of courses and classes on really optimization management and marketing. And then I gotta brag and Corey. And we've also added cookie class kits. A standalone membership, which is everything you need to teach a cookie class. Cookie class kits are also included in the cookie college where I'll be teaching this class that said what's about to drop

Speaker 2

The Listen, I've got it. I'm in a groove right now. I'm in, I haven't gotten

Speaker 1

Corey on. Saturday was brainstorming the rest of the C

Speaker 2

Class in year. I am. They are coming at us. I just needed a few months to figure it out. You got it. And I've gotten it. So we are doing a B theme for the month of May. It is a chunky bee, the cutest little dice. Say we have a beehive with the little heart

Speaker 1

Cutout. This is a great theme because you can really use it for the rest of the summer.

Speaker 2

You can use it into the, into the, it's, it's almost like fall colors

Speaker 1

Running the beekeepers up there. We can't use it after the dearth. Right.

Speaker 2

<laugh>. We know what you're talking about. You can use it to the summer. You can say this is just a cute stinking set. And if gatekeepers

Speaker 1

Just said beaks.

Speaker 2

Beaks, that's what beekeepers shortened his beaks. Yeah. Beakers.

Speaker 1

Oh oh Kong<laugh>.

Speaker 2

Um, the next two sets

Speaker 1

Under under the sea at the beach. Right at the beach. Which one comes first? An to add it? Oh,

Speaker 2

Don't know. Which one do you think? Mm,

Speaker 1

I think at the beach. Uh, I like the, that'll be a blast. So again, just to recap, we have four different memberships. We have the cookie college, which includes actually every other membership as well. Um, and that's where you're gonna get the marketing courses in classes, the Facebook group and the freebie photos. And included in that are gonna be the cookie class kits membership, which is everything you need to teach a cookie class. And that drops each month. A new set. And I'm gonna say this stuff is comprehensive. Even I've, I've impressed myself with this one. Listen,

Speaker 2

Listen. It is crazy. So there's a transfer sheet that comes with this one.

Speaker 1

Oh,

Speaker 2

You're gonna make it.

Speaker 1

Okay. What is it? It's a

Speaker 2

Little tiny bees. Okay. Yeah. And then in the class you can either take out the final two steps if you don't wanna do the details where you can include them.

Speaker 1

I like that. Giving people a little. Corey and I will just cut out steps. Mid-class. Give, tell me what

Speaker 2

Are these sprinkles for? I dunno. Just smell.

Speaker 1

Dad, take a

Speaker 2

Moment. You can eat'em

Speaker 1

Close. And then, and then we have the uh, Baker's Business Basics. Which is actually what I'll be kind of talking about. We'll be talking about in the food conference. Uh, just the foundational classes. If you're just getting started, it's 13 classes. It also includes the digital downloads as well. And secretly I added the transfer sheets, which I add all the time. You sneaking. I know. Just give just a bunch of much. I thought to myself. So the Bakers s basics,$36 a month. Mm-hmm.<affirmative>. Ideally you're only ever in it for a month or two. Mm-hmm.<affirmative>. Um, but it also includes a transfer sheet. So it almost pays for It Kind of does. That's what I want. I just want everything to pay for itself. So you guys are stuck with us forever.<affirmative>. And then we have the digital downloads which drop every month in the first 12.

Speaker 2

It's a, DD

Speaker 1

Has done

Speaker 2

A horrendous job of marketing it. No one knows about it. So why is she

Speaker 1

Mentions it? Secrets. I'm working on it. That awesome. You're working on it. But Okay guys, thanks for the podcast. Hopefully Fuzz is doing fine. No voicemails. I didn't check before we got started.

Speaker 2

Good. Cuz I need to check the mail. Wow. We are just, oh, I be listening it. I

Speaker 1

Need the business card. Everything's spelled. Yeah.

Speaker 2

Last week. Craziness.

Speaker 1

I know, I know. It was, I think we settled. Uh, but the, what'd you say? The year's coming at us like a train. It's it's just, I,

Speaker 2

You know, I'm taking'em as I go. The punches are just flying at me. You

Speaker 1

Got cookie con that'll be here. Before you know it,

Speaker 2

It will. But

Speaker 1

It's a really easy relaxing thing. Bless the people putting it on. That's not so stressful. I cannot imagine. Could the teachers who have to ship stuff there? My goodness, my goodness. Could not. But everybody else fun, old, relaxing time blast. Just keep your butt there. Uh, and it's at a waterpark.

Speaker 2

It is. Uhhuh. Are you bringing your bathing? So? Cause I don't think

Speaker 1

I am. I don't think so.

Speaker 2

No.

Speaker 1

But they have that little swim up smoothie bar.

Speaker 2

I'm gonna have to ask someone to swim up for me. Maybe give a

Speaker 1

Chip. I found a couple restaurants though. I think we can just lu it in.

Speaker 2

Are they in there or,

Speaker 1

Apparently it's all inside itself. Nice.

Speaker 2

Any chips on salsa place?

Speaker 1

You know it's really close to your house.<laugh>. Okay guys, we will see you next week. Barring any cat.

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Corrie Miracle

Host
Head Shot

Heather Miracle

Host