[This description is auto-generated by AI]
The importance of marketing with the customer in mind. 0:00
How to work with business partners. 2:33
The four horsemen of a dead relationship. 5:07
What’s underneath the ego is ego. 8:19
If you’re in a business partnership and you feel like you are carrying the majority of the load, there’s two things that 13:00
What part of this business do you want to be the point of contact for? 16:13
How to deal with conflict in business. 19:53
If you see that conflict is introduced because of time together, separate the time apart. 27:05
How do you make business decisions if you both like different ideas? 30:36
If you can go in that the person you’re working with is not you, it’s not you. 33:56
[This description is auto-generated by AI]
The importance of marketing with the customer in mind. 0:00
How to work with business partners. 2:33
The four horsemen of a dead relationship. 5:07
What’s underneath the ego is ego. 8:19
If you’re in a business partnership and you feel like you are carrying the majority of the load, there’s two things that 13:00
What part of this business do you want to be the point of contact for? 16:13
How to deal with conflict in business. 19:53
If you see that conflict is introduced because of time together, separate the time apart. 27:05
How do you make business decisions if you both like different ideas? 30:36
If you can go in that the person you’re working with is not you, it’s not you. 33:56
It's good to disabuse yourself welcome to the podcast we're gonna talk faster than usual. Why? Because we are actually in the world of a conference that we are in the National Food conference and they just played our pre recorded video 30 minute easier 30 Yeah you know so when I thought about this you got to always think with the customer in mind and maybe the customer didn't want to see your faces so what we did was we talked marketing fundamentals while playing videos of Corey decorating cookies, so it's not so boring, just a little bearing. That was much better idea than it was I would much rather be watching decorating videos than myself. I sound bad because I have I'm recovering from a head cold I guess. But the trees are having the babies everywhere my car I parked next to Korea for lunch all good. And I said what is on your car little star desk like in directions and she's like it's a it's a tree having a lot of babies. But when I came out to my car it was covered in the star. It's a little comets across the car but I just wiped out yesterday didn't tell it these cars. But the baby trees are just stuck a row when it's Spring is in the air. My friends it is green outside. So let's talk about what is this podcast. This podcast is not about the green outside. It's actually about marketing green in your pocket, marketing the green in your pocket. It's actually about marketing your bakery business. Whether you're just starting out and thinking about it. You're well on your way or you're a brick and mortar you can get a little bit of something. Mostly marketing nuggets from this podcast. We're doing no house. What you said last week, no more nuggets are wanting to know how you know, back to the next guy. I forgot the note on tick tock before it gets man that the average Chick fil A revenue I don't know gross or net is 8 million for the standalone and 5 million for the mall stores. I drive that too. And they're not fast growing like they're just not trying to pop Chick Fil A's everywhere. They are everywhere in our area, but still doesn't matter in our area. They have though every Chick fil A has a dual line now. Right? They did remodel mine and mine has a two and then a one off a 95 between us have it? Oh yeah, they did. Yeah, they remodeled it. I mean, it's still chaotic. Oh, that was their skill. But why are we talking? Because we said marketing. And they serve chicken nuggets. And the correlation was right there. I heard that the franchise owner also must work in store as well. So let's jump into the marketing. Three strip chicken meal number three for today and talk about a question we were emailed in, which I thought was pretty interesting on working with partners, which Korean I know. Yeah, let me pull this question up here. names have been changed to protect the innocent. I have searched a group and I haven't found anything. But have you ever done a class a podcast or post about being in business with family or having a business partner? Which Korean I have the new two birds one stone? So these are the questions how do you split up tasks? Or do you stay involved in everything? How do you deal with conflict? And the third question is how would you make business decisions if you both have different ideas, for example, logos, website pricing and everything. So those are great questions. And I would say that you and I have learned how to do this through some growing pains through a little bit of growing pains. But now we kind of have a system and a flow. Yeah, so the key was a couple years ago, I got Cory to sign a document knowing she'd never read it that gave me majority ownership. Me starting. Okay, so Cory and I are 5050 owners, which means neither of vote Trump's the other. So we have to go in with if you are any of my Trekkies out there. Consensus has been reached. Yes. So since we're not the Borg, and we do have a motion, that would mean that we have to kind of sit down. So let's address her first question. Do you split up tasks? Or do you both stay involved in everything we learned a long time ago, if both people are involved in everything, you're going to do half the amount of work for twice the labor cost. I know it's too much in a little bit. When you're working with someone it takes a little bit of trust. You find trust. Yeah, if you don't trust your business partner, I don't know that it's something you can ever circum that would have to be built up first. So you may say, well, they broke my trust once. You got to really do some digging, even if it requires hiring a business coach to kind of see why you guys have such differences that someone's willing to break trust. Now another thing on the flip side of somebody breaking your trust, do they not feel safe or competent enough that you would listen? Yeah, why you're gonna get it done. So let's get let's think of a time where you and I disagreed on approach and then what we did, um, everything. Hold on, I know there's something out there, here's what typically will look like. This is how we introduce new ideas, hey, I'm throwing this sticking this needle against throwing this needle against the wall, seeing what sticks? And then we also say, I'm not tied to it in any way. Where is this a part I have? No allegiance is always like the Hey, I'm not sure if this is a good idea. But let's sit down and think about it. So it's honestly setting the expectation if I went into something that really, really cared about and others like, yeah, not for it. And I didn't set the expectation like this isn't a noodle against the wall. This is something I'm passionate about. Another thing is, I would say that the foundational thing is if you have trust, do you have the same common goal. So at the end of the day, Cory and I, a lot of our business goals are around growth. So that means a lot of our ideas are around growth. And neither idea is necessarily wrong. But if my idea is like, I want to be a mom and pop shop and boys like I want to be an international conglomerate, well, then a lot of ideas are already going to misaligned out of the gate. And some people can grow a little too much apart that their goal is just to spite the other person and it seems like you're pulling teeth. Every time you need to make a quick decision. It's this long drawn out process, they always seem against it, then you might need to take a step back and say like, there are some foundational cracks. I would say if anyone's listened to the John Gottman series of many relationship books, your business partner and you are in a relationship. And if if you think about it, you will often see them more often than you'll see your spouse. We work nine to 540 hours a week. A lot of time business owners will work even more than that. Cory is texting me about work all the time granted, aren't doing anything anyway. So but so you're in a relationship with this person. And if we go back to the government's Four Horsemen of a dead relationship, the final one is contempt where you do things just to spite the other person at which if you read the books once the contempt Horseman's right alongside it's pretty hard to salvage the relationship The three horsemen I know one is stonewalling. When somebody has an idea, and you just lie to them, just because you don't like 30 Are you don't like them? Four Horsemen of the Apocalypse got another word for them. Okay, so we have contempt, criticism, defensiveness and stonewalling. So just to go through, okay, if Cory and I get down to contempt, we're already we're, it's too far gone. So you need to say if you're in a business partnership, these are the four things you have to avoid now criticism, Korean I, I will say that, like, that's what the whole like, Hey, I'm not tied to this idea. Or if you know, I came to you. And I was like, hey, I really liked this idea. Can we make it work? Where you'd be like, Well, I don't think it's the best. But if you really want to something, because the common goal is the health of the company, not ego. Yeah. I think when we deal with business owners a lot, they do want their hand in everything and they want, if you bring them a great idea, they want to tweak it. And that if someone always if your business partner brings you an idea, and you're like, Well, I just want to tweak it and you're tweaking and every single time you were stopping, right, they're going to stop, you are going to quell their creativity. Sometimes, Cory and I had decided that delegation is the best thing if anything, were to index into it, why don't you do it? He's really talented. I think you're awesome. So when we like we delegate, you just gotta let it go. Like I know, I do things that Koizumi wouldn't have done it that way. And I'm like, but she's like, but at the end of day I didn't have to do it so when you get when you can respect the delegation and let this person think freely it's the minute that you start like Corey said constantly tweaking and twisting their ideas that people kind of feel like well I don't want to bring my idea I don't want my idea torn apart and you don't want your idea taken from you and represented as the other person's now I have to say when I say those three things, what's underneath those is ego and that's what I think when it comes to a partnership if the ego if you're trying to you know, glorify Your ego sorts, Fede has decided that it's now is a time to scratch the scratch bad guy just pick that up and put the whole thing you have to brace the butt part. I know you guys have seen Oh, I'm just gonna kick the podcast it's too curvy if I see cats like what did you put her literally did you put on his leg? See if he's on his own leg sorry, I added a new piece to Pheebs tote box so back to the common goal. Now the common goal if you guys have is like I want to be the best well that we've got we've got issues that are a little bit deeper rooted in what a typical business relationship can handle. So quite what would you say is our business goal your business goal? To to have growth I love to see strategy growth, no being sedentary, always on the move. So when we can say growth now when I come up with an idea that quarry may not like but I say I think this will grow the numbers, right right now the transfer sheets hit or miss if so this has been a good idea. We're really frustrated. But if the Congo Hagar I think this will grow the group, then she'll be like, Okay, it's not hard approach it and then, but she's like, okay, as long as it's for the common goal. And then I, when you leave ego out of it, we can say like, Hey, I think this might have been a not ideal idea. Yeah, I'd say, just like with people in their bakes their ego, and their self worth gets tied to their ideas. So when someone's like, No, I don't really like that idea. You're like, No, I don't really like you. I think you're stupid. You know, and it's not that so you have to come at it like three people, you your business partner, and the business. So like, I have this idea that to grow the business, how about you talk me through it, because I have some blind spots in there. And if there's like a, you know, I don't really like it, I can't take offense to it. You know, I always say don't ask questions you don't want the answer to. If I'm like, super tied to something, and I'm like, What do you think? And she rips it apart? Well, I shouldn't have asked though. What do you think part? I should have been like, this really means a lot to me. Can we sit down and discuss it together that those expectations now? So we'll move on to our next question. Let me pull up my she says, just making sure we're not missing the uova. How do you guys split up Tasker? You're both involved in everything? That's a great question. So I think we gave you the first retention, retention. Yeah. And then we switched. Yeah, so we a quarry retention. So people that are in the group, people that are in the cookie college, she was going to provide enough value to retain those. And then mine was acquisition to grow new users. But then we found out that Corey actually likes making tic toc rules, which are then presented to a cold audience. And I actually like maintaining kind of who we're at. So a lot of the times when people have questions about their membership, I'm the one writing back. And it's when people want to join and have questions about joining that quarry will do that. So we were able to really switch those tasks. When we saw who did what better. Again, you got to really take the ego out of it. In our marketing company, what we actually do is go case by case with each client, I can sometimes tell a client that's really drawn to Heather because she's very direct, says Little Big words, mumbles, they like, I think Cory kind of has these ideas and this kind of warm, fuzzy feeling. And they want that hand holding where I'm not a hand holder, cooler is more of the like, hey, yeah, here's some cool ideas. And then we can kind of assign a primary point of contact for that client, and then the secondary. Now, when we move forward with the client, there's times where I'll have to provide services and Cory will have to provide services, but we do those, which is to our strength. Yeah. Now, if you're in a business partnership, and you feel like you're carrying the majority of the load, there's two things that could be going on. Either you are and the other person is lazily letting you, you know, lead the cart. Or the second thing is, maybe you're too much of a control freak, which I've been in the past, I can say it, you're suffering and you shouldn't cut, you're in your backup. So ask yourself, am I the one who's constantly taking this? And then you got to always go to the underlying issue? Why do I feel the need to take every task first, do not trust the other person to get it done? Are you too much of a control freak or perfectionist? A lot of times perfectionism and small businesses are rough is a rough way to be because a lot of things aren't perfect. Yeah, that is really true. I know. Like, as a mom, I get into this thing where I'm like, I'll just I'll just do because I can just do it right, right now, instead of having to explain things to my son like, this is how we fold our pants, you know, but then you end up all your Saturdays taken away. Yeah, eating and growing. contempt, the final horseman so you can see where these horsemen of relationships kind of creep in and how they're unhealthy. Now, the one thing about stonewalling That's so dangerous is it eliminates communication. Every relationship resides on the health of the communication pattern. So if Cory and I are refusing to talk to each other very little thing get accomplished, then I'll say, well, if I'm not talking to Cory, if I'm ignoring Cory, well, then I have to take all those tasks to make sure that they're not dropped. Yeah, now I'm going to get contempt. I'm going to be annoyed and we'll be upset and resentful that she's not doing it. So again, that communication pattern has to be so coddled, you have to respect it, you have to give people if you have an issue with communication, you can often see it in your relationship with your spouse. If they feel you could ask them. But again, if you're going to get defensive, you're going to your communication. Don't ask good questions. You don't want that. So do you feel that you're easy to talk to you? Do you feel like you're easy to get along with if not, you have to do some self work and that may require going to therapy and figuring out why you have This communication pattern and diagnose how to work around it. A lot of times these are just blind spots that we've developed through childhood or adolescence that we haven't been able to see. And now it's destroying our adulthood relationships, and if it costs your business, but you're able to fix that, what a great sacrifice. I know. But if it costs you your business, and you're unable to see that maybe you are part of the problem. You're gonna repeat this over and over again. And me and Heather, even though we've been roommates, roommates been side by side, since the day we were born. And we've not always had great communication, it's not something that you're just born with. It's really truly something you have to work on. So now in my mind, I like to listen first. And then I can read Heather's body language, oh, wow, she's really passionate about this, you know? And I'm like, oh, then let's, let's try it, you know, versus being like, I'm just going against it because I don't really like it, or I don't want to do the work or I think anything about it. Yeah. So again, the tasks we kind of divvy up, we did come up with these names, they don't completely surround. It's not like queries like, this is an acquisition task. I'm not. It's just that I'm the coordinator of acquisition. And she's a coordinator. I'm sorry, you're the coordinator axis. I'm the coordinator of retention, which means Hey, this is what I want to do. Can you assist me here. And when Cory wants to do like, she made me make an ad, because she wanted to have some, like, After Effects elements in it, which she doesn't use, but she assigned me the task, I created the task and then gave it back to her for approval. Again, when a 5050 You think like, I don't need to ask somebody for approval you do, because that's her place. And this is my place, and then we can bounce that back and forth. So a great thing is I would say sit down with your business partner and say what part of this business do you want to be the touch point, the point of contact for doesn't mean that they trump your ownership, it just means that they have something that they can lead, and they'll be the coordinator on in the manager for and there's something that you are good at that you can be the coordinator and manager for and what that does is make you guys twice as much things done than going to each other. For every little tiny thing. I don't run everything by Heather, a lot of times she'll wake up see it and be like, Oh, I like that idea. Oh, it didn't perform as well, which is totally fine. And it's that trust where we're like, okay, you do your thing, and I'll say and I'll be like, Oh, that was a great idea. If mean hasn't went back and forth constantly is on an like the days would be alone. Think about it this way in our line of business and likely and yours if you're listening to this nobody passes away. Nobody passes away when an email goes on responded to there's lessons to be learned. And there's things that you can do so really just kind of thinking through things at the immediate need. If Cory drops the ball, maybe we lose a kooky college member but it's not life and death and we can always learn from that if I dropped the ball and maybe someone in the group gets upset then call me like I think you kind of worded this like I looked at thread the other day because people are just being catty in the comments in the way locked it somebody got offended and left the group so that was me. I got to work twice as hard and it's also that mutual respect that if Cory is the acquisition coordinator and I disagree I should have the ability to communicate Hey, I don't think this is the I don't think this landed like we thought it would can she respect that? Can I present it in a way that is respectful? Yeah, something I learned a while ago and I run this community group with a lady I've only met once in my life so I do have a lot of trust in her purposes and ever meeting external community group to like this is a local community group Cory started yeah just one firm where I live what I have learned over the years that if someone comes to me and they're super passionate about something like she went to make a new rule or when to add a community chat and I see that they're passionate about it I'm even though I maybe don't agree with it I'm gonna let them do it because they're so passionate about it if I constantly went to Heather and man like yeah, I don't really like that. Oh, I don't I don't really no always had something to say how there's going to lose the passion for doing anything new anything innovative because it's always going to be shot down because there's into this British person and they said innovative and sounds like and Nova aluminium that's a great point. Cory You know gives me the clients that like the technical stuff a little bit more but she'll know exactly when I check out the Navy week too many times yeah, they've made changes to the words and versus the boning so that that's kind of how you do that so give yourself two recap that give you and your business partner an assignment a name attack a leadership position and have them be the point of contact and run through they're like hey, here's my idea for your doesn't mean they own it doesn't mean that their final say it just means that the lead point on this and say hey, here's my idea for this do you want to think about it and then when they come back to you and it's just that respectful back and forth? Now if you're already if your skin is crawling at the thought of that you may have already damn at damaged partnership. Did you almost cry You know, may have already created damage. So what you probably have to do is go back to the roots, what caused the injury? What caused the trust injury? Or the communication injury? And can you talk about it with that person? If you say, Well, I don't think I can talk about it with that person. You guys got a lot of more onion to peel back to figure out what the soft inside squishy part that's been the hardest part with me and Heather working together, we're also family members. So Heather makes a bad decision. Personally, I take it with me promotional Griezmann wagon, and I've been breaking up with my balls, I'm gonna leave the personal size out of it. But if you bring your personal life, a lot of us are small enough that your partners are relatives or you know, through marriage relatives, that that could kind of be an issue. So just be leery that once I worked, once I had this friend, he was a very wealthy man. And he was just friends through a mutual hobby. And then my then boyfriend, who Cory also hated, wanted to do work for him for a project he was working on. And he looked at him, and he said, Listen, this changes our relationship forever. Once this goes from a personal to a business, it can never go back. And he's and he was right, and it ended up ruining. You gotta save this is where Yeah, it seems all fine and rosy if you're talking to your sister at Christmas. But when you say okay, now we actually had to talk about numbers and liability insurance and kind of the gross part of business isn't always pretty. It will change your relationship with be prepared for that. I will say though, since Heather has a rather bad choice. And men, I did have to create a certain boundary between like I said, I am unable to handle your relationship. You can't bring me the stories because I can't separate those. Why don't you learn how to separate them so I can have like gossip. Now, okay, let's go into how do you deal with conflict. Now, there's a few points in time where I say Korean, I have let the one of the horsemen ride alongside. So really, if you don't want to deal with conflict deal with each of the horsemen before they sat alone up and ride, the cowboy, some business relationships, you know, me and Heather split it 5050. And that's because like, we care about it more than any of our family members do, they'll bring in a third person who has a small percentage of the business that has no ties to the other twins or the other two people who are related. And that is just the tiebreaker person, if the conflicts get so bad, and you guys are both immovable, this third person that comes in, and they I've seen it as low as they have 3% of the business, and it's literally just to be a tiebreaker. I can vote and get paid. To take. Yeah, so you can do that. At the point that conflict is so tumultuous, maybe individual therapy or business coach for you both or your team would be healthy to figure out a lot of this communication. If you strip it all back, you guys both want your business to grow. At the end of the day, hopefully, right? It's just how you're going about that that's causing the most of conflict is just communication. It's just so likely you're all on this fighting on the same team. It just feels like you're not and I think it comes down to that communication. So how do you deal with conflict now if you're anything like me, you don't you avoid at all costs, and you harbor resentful feelings? But what I've been trying to do with Korean I know that we've been trying to do is like, Hey, that was kind of rude. Is that what you meant? And then but I think we've been doing much better not for lack of a ton of effort, tons of tons of effort to be like, hey, that hurt me feelings. To think about. Let me talk so I don't feel like we do a conflict few and far between our big conflicts, but when we do have a conflicting interest, space is what we really need before we say something we can't take back I'm really big into if the words come into my face. I mean it you know, and she's reminisce that's a good point is space. I think another thing that we've worked on is Cory you've really spent the last year and a half working on your stress. So I always wound up way was I and I just landmine a show like it was landmines under and I was just wondering if I was gonna be the one say the one thing that she took sideways in all the things she was upset about. We're gonna come out at one point, he got so mad at me and then at the end, she's like, I'm just so frustrated. Okay. I think great. That's another thing I can't make you fix your own stress problems. I can't make you work on calling yours. out, but for some reason, watch my son a little is I don't know what made you want to deal with your stress? I think your kidney just quitting his job and my body like it's stress our me stress is going to win. So I said, I am not living my best life like hair's falling out, stress, sleepless nights, you know, super angry, always negative. And it's because it didn't feel good. So really focused on that. And I think at one time, I sat you down and said, hey, it seems like you're suffering a bit. But maybe a little bit. You're the cause of it. Yeah. So we've kind of set up a plan to see if you can fix it. So what we did was more distance. So we didn't work from the same location every day. We only now work Tuesdays. Yeah. And everything else is done remotely, which gives a lot more space a lot less time in the car for you. Yeah. And because we were trying to feel less rushed to go pick up my son from school and things like that. So one thing, yes, the grueling business, you know, we give up nine to five, so we can work 24/7. But a little bit of that gives you more elbow room to have the benefits of being your own boss. So the downsides of being your own bosses, you never stop working. But the benefits are, you can take off in the middle of the day, and make up for that work after hours if you don't. So like Cory, and I go to lunch on Tuesdays and Olive Garden, because we're not going to go to lunch probably for the rest of week unless Cory gives me a little bad signal. But I will say the benefits of working your own business versus working for someone else. I don't know if I could go back. But I never worked so much in my life. It's one of those things, we like to lament it, but a little bit, I think everybody kind of knows like, this is better than the alternative, or this is a lot more flexible than the alternative. So like, yeah, Cory and I don't take vacations very often. You used to go date, a long distance guy wasn't relaxed at all. So but you know, use the the benefits of self employment to really help that conflict. If you see that conflict is introduced, because of time together, separate the time apart. If you see that that conflict is introduced, you gotta find that root cause what's causing the cavities, I mean, he and keep, like, putting fillings on top. But if you're not getting to the root canal, if you have a root canal fillings not gonna do it, he's got already time that went to the root of the problem. Well, you know, the dentist texted me to have an appointment. I mean, I just don't have Reverend go. Another thing that I do is I told my husband, I said, I'm gonna run the story by you. And I want you to unbiasedly tell me if I'm coming from left field here. And the man has anything to do. But he is really honestly can. He's so not involved, that he can really be like, I understand where she's coming from. She's probably thinking this, this and this. And it really calms me down to be like, Oh, I didn't even think about it from that perspective. Since I don't have a husband because Korea's chased him off. I had asked, I said, you know, here's my twin sister, here's the issue. Why am I saying this? Wanting this outcome, but getting this result? And she's like, you know, I think your sister's hearing that as an attack or like you're not working versus so the question was like, Hey, what are you working on this week? Which I think you thought I was saying, what are you working on? And I was like, Yeah, I just try to figure out, I just like to keep a list of what we're working on. And she's like, Hey, you got to approach it differently. Because when somebody hears something, even if your intention was this, especially if their relatives and you have a long term history with that person, they're probably likely hearing something else, which again, comes down to that communication issue. So if you have a high conflict relationship, peel back the layers, see what this person's lens is and what your lens is, and see if you guys have any blind spots? Because likely right in that blind spot lies the issue that you're saying something in their hearings? Yeah. And especially if you have the same goal, if you have the same goal, whatever Kanye like can be so yeah, so it's just a communication error. Because you want to succeed, I want to succeed, but we're not seeing eye to eye right now. But there's just something a little tiny.in there that we just need to discuss, because we both have the same goal. You know, one of the ex boyfriends acquired taste off, did you bend your listen your well. They did send me this framework for Monday morning meeting, of course, he didn't go over there. So that is what it starts off with. And I find this so interesting is what's something good in your life and something bad in your life, which tells you where this person is mentally on Monday morning? So wherever you like, nothing good, plenty bad. And then that's where you're at mentally, or I'll be like, yeah, rough weekend, blah, blah. And then or I had to I had a great weekend. And you can kind of see, because we're just sacks of chemicals. He can kind of see what mood this person is in before you jump and say, Well, why are you working on this week and they hear that they're a loser. And I will say I was very against this Monday morning meeting, mostly because it was tied to the guy who was dating and I thought oh but then now that we Do it. It is helpful to get a game plan to really figure out where you are mentally. So you can change it up. If you can't see it, you can't change it. So I can, I feel like I'm a little unlucky and we're gonna talk about that in just a second. Okay when I land on okay, it has nothing to do with podcasts or any podcast plan to vote. But anyways, but we will come back to your little carwash story because I want the really exciting story. Stay tuned. We got 10 minutes 10 minutes before Yeah, before we got to do that. This is the shortest podcast ever. I'm sorry, man. We drove back from Ankara. Do you think it's touching? And then the final question, we're not rushed. They just go on at 230 You should have that camera on it too. Okay, all right, and put any makeup on yet? You're gonna put makeup on Great and look like a shine on a filter? How do you make business decisions? If you both like different ideas? This is a great one. So she brings up logo website and pricing and stuff. Here is the thing in marketing, test, test and retest. Let the audience vote for you. I don't see why we wouldn't because your audience loves to have an opinion. So you can say here's the logo I like and here's a logo. My partner we're like, let's see what the audience votes you know. And you may not win and you may not want to vote because you may not think you'll win Yeah. But I would ask you guys to say like you got to really just figure out the underlying thing why is this such an issue? Why can't you move fast at me in Korea and my logo is the greater than sign three times I just hit the keyboard it looks good. Is it the battle you want to is that the hill you want to down? So a lot of times I see businesses belly up and I'm like for that that's why you guys can agree is it worth just being a little bit easier? I've been talking to Korea about crunchy and smooth people. The crunchy people force other people around them to be smooth but you don't always have to be smooth you can stay crunchy. And when two people are crunchy then they likely go their separate ways. Yeah, so are you being too crunchy? Or is it something you can smooth out with without compromising? What your you know your goals are? Me and Heather have said it since day one. This this is not emotional. And you're like no but it is it's emotional to an extent because you're involved in it it's your baby but business is just a bunch of numbers. Hopefully you get paid out and can retire one day if you're so emotional over little things like the text in you know a piece of literature there's something else there there's something else there if you're not getting listened to at home and this is your outlet is back in business is you feel out of control in your life. So the the the metallics in your pamphlet matters. Yeah, so is the business doing more for you than it should be? At the end of the day, the goal of most businesses is to grow efficiently and profitably. If you're if you're if you're willing to die on here, well here it comes back to the podcast from last week branding with heavy emotion creates weird logos and makes weird names. You know, because we have people were like I have five dogs, six children. I'm born in the south. But I went to Boston one time and I want all that incorporated in a I will say we had a wood refinisher guy who wanted his logo to be his name, it turned out, he was so calm, you had to flip the logo over and you saw his name. But when you flipped it back, it was like the acronym for his woodshop. So when he shows it to us, we didn't design this, he was just what he had designed. I was like, Oh, you want to change this absolutely not has my name in it. Oh, that's a lot of ego. Like you want your name so much. So apparent in your logo, they were willing to sacrifice the ease of use to make better branding so that your ego can shine on through and it's still as good today. So we know that the ego is protected. So all that to say is ask yourself, Okay, for the betterment of the company, can I will I be okay with this logo, like comes down to website cores? Like I don't want to do it at all. So I have full say on the website, cuz she says if she started saying it, then she's gonna have to do it. So we come to a compromise. And then she'll come in with like, Hey, can you change this? And can you add this very small things? And I know me and Heather actually work differently. So if you can go in that the person you work with is not you. So Heather wanted to do these landing pages that she said they were going to be done a month ago. I know eventually they're going to get done. But if I'm like hounding Heather to get it done, she's going to hate doing it she will lose her passion she will lose the drive and she might get not get it done at all. But guess what, it went live this week, because I know the way she works. And Heather knows the way I work that I can. If she says something to me, I can't get it out of my mind to do it. Because I'll feel like it's like all my to do list. So I'm like Don't say things just for funsies I can't differentiate that. Yeah, so a lot of it is learning even though Korean I look at Knakal and act the same. We're very different people. So it's me understanding if I say this to cool Even though my intention is this, it may sound like this. So either, if I'm going to say it, put it in some bubble wrap and make sure like, Hey, this is an idea, I don't even think I don't care if we don't do it, and then see how she takes it. If she, if it's an idea I really want to do. It's my job as a salesperson to sell her on it. Here's my idea. Here's why I think we should do it. Here's what I think it will result in. Now of course, doesn't want the idea likely she either should have a counter idea or I didn't sell it well enough. But if our goal is the same, the betterment of the company, then her decision not to go forward with my idea is likely because she sees something I can't see. I had this stupid idea. I thought it'd be fun to do like a bracket of the best Baker and call it starch madness. And she was like, that's a cool idea. That's a great WHY. And I said, that's a lot of work. I was like, I guess so she's like, Well, how would you manage it? I don't really know. Do you have time for that? I guess now you make it sound bad. No. So we didn't do start banners. I think you did love the name I'd love to tied to some my dad's and then we did an ad and it's fine. The venue blendy kind of came out the same way like Hey, I think people would like this idea. For I said, Let's float and see what they have a kill switch. Like we don't get enough sign. Get out of it. Oh, that's a great idea. And then turns out people kind of like it. Except for it isn't gonna work for you and work but it is kind of fun. It is fun. It is. Stressful. But a blast. A blast. So then I'm the Lead point of Vendee Bundy. Yeah, and then I'll just hey, I have this support. Yeah, a lot of times, even though I post up the collabs quarries elite on the collab, your coffee to coilette. Text me like Get your butt on an Instagram account and start commenting right now. So kind of having somebody leave their idea and being a supporting role, but kind of pointing out very respectfully, again, a lot of this is a lot of the it's in the delivery, it is if you're pitching your idea, or if you're critiquing somebody else's idea, and how and then ask yourself, how many ideas have I not let fly? In my you know, yeah, am I going to end up ruining this person's creativity just because I can't be easy to work with. Yeah. And think about it this way. Some of the ideas we've tried. I think last year in the college, we did a spring break, called the spring. You know, I like Man, that was not a great idea. It was extremely hard to manage. And I think some people kind of got offended that they didn't win something because you know, it was quite the giveaway thing. Yeah, gave away something every hour for nine hours. Yeah. It was hard to manage. So then we could say call me do it. And then I regretted the day I was born. But we looked around it, I think to see someone's passions and be like, okay, she's passionate when she gets to work on the website, when she gets to post to social media when she gets to interact with potential customers. So I'm gonna let her take her passions on. I'm more like, I like to be introverted. So I'm going to be in the kitchen I'm going to be sending something you really like is the hashtag. On it's, listen, I don't get it. I support my baby. I do not know why che would use hashtags or gookie marketing on Instagram, Korea would come and interact with your posts. She's very proud by how many times it's been used is it to that 114,000 times. So we've added to the Monday Morning Meeting incorporating that. And then we'll go through the numbers. Another thing about the Monday morning meeting is the numbers will even go through the social media numbers to see the growth or loss from the week prior and then we'll be like, Oh, I think one of your videos must have gone viral Miss acquisition because we got 3000 followers on the Facebook page. And then so that's kind of how that works. And it's a respecting I do agree that coming up with like little names, not CEO, let's think smaller, let's just think little, like director names, kind of says, Okay, this is a lead point. And this at the end of the day, he kind of had the final say they're not the all powerful, you know, gesture is director of Heather. So I do, I would say queries to get you to train and I'm like a herd of cats. Yes, I lose interest so quickly in so many things. But when I sit down on a patch, you can't unpack a huge choo choo train into a brick wall. Till my till my wheels fall off. Yeah. And then sometimes court be like, Hey, you gotta focus on this, you gotta get done. And I'll be like, hey, Cory, I think that's there's five horses now. So again, kind of mutual respect when it comes down. So so much so far, so far before the business is formed down to communication. And if you're not great with communication at home or with other relationships in your life, likely, you're probably not great with communication with your business partner. And it is not the end of the world. There's tons of books or you go to therapists to help you figure out why you communicate you do what the way you do. If you hear everything is defensive attack, why is it Why are you so defensive? Because likely, it's the cut probably a childhood injury and you're just covering it up with years and years of just fight me in the back. I tried therapy, but it turned out that I was running the therapy session and the therapists were just watching me wrong. You just want to date around for therapists. Hey, Joe has this week okay with How did that make you feel? Okay. I'm gonna quit there, right? He's gone to physical therapy, physical therapy, massage therapy, which was a different tension. So we figured that maybe Cory had high stress. Yeah. And maybe I had childhood injuries, I guess, I don't know. But it's really helped us both be able to work together. And I will say that even though you hear us on the podcast is all laughs and stuff. It's not just gumdrops and roses. It's gonna Yeah, so I think it's pretty good. But understanding what somebody's mood is, of course in a bad mood. I'm not going to pitch her on idea. It Yeah, she's a bad mood and and by top of my head, I'm also not going to you know, hold her to it like yet yeah, jerk. I'm just gonna say you're in a bad mood, like, Hey, do you want to take off today? And then usually, I say that you're like, Nathan, no. Worries car. Okay, let's put her share real quick. And then we'll actually have to let it okay. All right. So last week. Coreys neighbor is currently but crazy nice, but crazy in that choose a little bit of a hoarding tendency and wanted to start clearing out which is great. Yeah, she was doing her spring cleaning, but pushed her dining room table off her deck, and it's split into two. There's already if you're thinking what I'm thinking, the fact that you're clearing out your house by throwing things over alleged It was fascinating to watch, right. So when that which this sounds insane. Just I obviously don't live with you. But I've painted in my head. The table inevitably splits through the force of gravity and it breaks into two pieces, which makes for an oblong big dining room table, right? So the lady pulls it around to the front of the house where they have like you can have like trash people pick up bigger than normal things. This was that day. Yeah. So Cory looks and sees this now two part table with no stability, right? No, yeah, it's just got it's all the legs popping up all the legs bobbing up and says maybe I should move my car. I just well see that it was gonna rain and I was like, wow. The trash people came? No, there's no recorded evidence of this. They drug the metal spoke of the wooden table across the car. on accident. Nothing is obviously malicious in this whole story. So if you know me, Cory, he's got this blueberry car recently, a year ago, little over a year ago. And I it's been my pride and joy to keep that thing sparkling and brand spankin new. Right. So she really was bummed on Friday. We had to do icing for class on Saturday classes on Saturday. So I said, Well, it's so crazy. This is how marketing works. I got targeted in this ad for pink or actually I'm just like minor scuffs and finishes so I message the ad and you can clearly see it's kind of a one man band or whatever and he shows up did his best but was not able to get this graduate no scratches on the it's scratches down to the middle. You feel it. You can feel it, you can see it, but it's one of those issues where you're like to fix this to get the door repainted is so overreacting. But to live with the scratch will forever be driving me crazy. So what do so then here's Okay, that's the crazy that's stories whatever. Then Cory goes to get the carwash owner No. We go to on Sunday to meet my mom and my sister for lunch. And Cory is like telling the story and it says you know what, I just wish I was in a car accident so I can just get the whole thing replaced but now I have to deal with overspending and I was like I'm being such a brat It's just a scratch at the end of the day so we leave lunch I'm driving sweating it's kind of hot and Cory calls and she's like it just got rear ended no no lies. Of course it was just another small tat and it was not ended her super nice super apologetic where he said he had his his excuses merited the way that the traffic yeah I was like Is it green or red? So they exchange information with Corey goes to get the carwash to see that damage of course we're just small next like he couldn't hardly tell it you could buff it out you're not doing you know I'm not gonna do anything for so Cory is in this like there's this one car was coming that's bought all the car washes called flagship right to go really beautiful looking facilities me it is remember I bought my flagship monthly endless you can go as many times you want. She's gone every day. So she gets out of the carwash the little conveyor belt right? And she said I look up and oddly see a three year old meandering through the place where you you know vacuum out your car, which is weird to see a kid that age walking through cars anyways. Of course, he said I see the car that's leaving its little space. It was vacuuming and quit. I didn't think he saw the kids. She lays on the horn net aggressive like panic panic. So the car suddenly slams on his brakes. The mom comes and gets the kid and Cory just thinks nothing of it and parks to go vacuum out her car and the man has utterances was that you that honked at me when you said you know people crazy? Yeah, I think so. Any bear hug seriously. I did not see that child but I wouldn't have been able to live with myself if I had run over that. Yeah. So am I unlucky or am I lucky did this did I have that question at lunch today? Did this happen so that you put you at the carwash at the time? That kid was walking with that man? Yes seen it. Only person losing the situation is growing. But honestly two lives would have been forever changed. Tiny painting it Yes. Yeah. Is Korea lucky or is meant to be? Yeah, if you hadn't got you wouldn't have been at the carwash the first time had you not been the trash truck? Then you went the second time because the guy rear ended you which puts you at the place that you need to see the kid that gentleman walking Yes. Well was to honk your horn at the time. So this is the working theory. Is Korean lucky. Yeah. Is everything and to be also Yes, because I said I said you're not unlucky. That just happened like car next happened but then when she got rear ended he said okay, maybe this is a little lucky. That's a lot. Like at the beginning of last week, I got nails in the tires, two nails but they went into one hole so only got charged one time did that did the unlock in the lug? We just don't know. So please tell us what is your theory on Korean? If you're on Spotify, you can actually Oh that is interesting. What a crazy stupid a crazy story. It wouldn't have seemed so intensive. The guy didn't come up I know. And he was like, he parked on the side of the road and walked up to me. I was like, Who is this guy? Because I didn't know who was in the car. He was just backing up. And he's like, Oh my god, like someone who just seen a ghost because he his life was almost about to change. Just so crazy because like you know, like you shouldn't when you hear honking and you don't know where it's not like right behind them. I would just came out of the little conveyor belt. And I was like all I can do is hunker in it, you know, it was split second, and I said all I can do is hug if it works. Thank the Lord. And it worked. It worked but then he came back and acknowledged and we're which a lot of people don't get that side of things. Yeah, cuz that was like maybe he maybe saw the kid in the sideview mirror. I don't know. Crazy. Let's see sponsors. We can do our uova Okay, sponsors the first one up is a e core backers. It's a foodsafe backdrop and you it's matte so it's not gonna reflect a ton of light. It's food safe, it's waterproof. It's scratch resistant, they're rigid board so I usually get the 23 by 23 But I am absolutely been obsessed with them. The newest one to come out is the super white matte finish and it's just been my baby cake. I have enjoyed it there's no texture on it and it's a very smooth I just love it it's been my go to I actually left it in my living room so I could just haven't grabbed it because I take my pictures like a crazy person by the front door national line man but you can use the code sugar cookie that is not plural to get 20% off yeah of your honor can save money is great. Next up Eddie the edible food printer. Eddie will be at cookie con which is in two weeks. Wow. Two weeks I rent with a question I was gonna lose a few pounds and get started. I thought it was I know it's May 1 is happier. So I guess it starts may 2 Tuesday to Friday. Yeah, I think yeah, that a year is flying by anyways Eddie the edible food printer if you want to see it and you're gonna be in Sandusky, I think they'll be I know that they have their own show like the add ons or the x Oh yeah. But I think they'll also be in the vendor hall where you can see it live demonstrate it's printing directly onto food. I saw some people printing with the Milton tray just it was so perfectly lined. I know I'm getting a tray and particularly the 3d printer I recommended last week I no longer recommend the women and girls in 3d printing have recommended an even better more expensive I haven't ordered it need to be a little bit think about it. But this printer comes in comes with a camera that takes us time lapses of your prints Oh No way. You can also see what's happening to your egos time. Last but not least is a marine powder called Royal batch by bacony bake. We you know I finally ran out of the old Marine powder. So had used my my bakery bake royal batch meringue powder for class on Saturday. And they loved it. They loved it. I'm sorry. It was interesting. We had two classes we usually typically have only done one vote. People begged people beg for us to teach. But it was Easter and we had you know what in the first class somebody just didn't show up. They didn't ask about it either. Because he did follow the policy that you can't give it they didn't say like can I have my my kid after? So I was able to decorate with both classes, which was a blast for me because I do enjoy that. I enjoy that no matter what I do. Someone's next to me and saying oh mice. You know, it was interesting that there's a lady came into the second class and she was like, Yeah, I've actually been a therapist my whole life. So I've never had watercooler talk now I'm retired and I realize I have no work for it. And so this is this is me making friends and you know, she was like some other lady's like, Well, where did you put my DIY kit to go into cuz like DIY kits and I was like, yeah, when you checked out and she was like no, it said it said that they were unavailable and I know she's right I know that I made a mistake and it didn't let her check out. So I was my barrier to entry and she said I would have bought three I'll buy anything if you tell me something for sale, I will click the mind. I go full throttle. And she said are kind of every class you have. She was very nice, very nice. So that was my little lesson on myself is audit your website. You cannot set these things and forget these front and back to bake it bake. You can use the code twins to save at 10% epically bake idaho.com Okay, do you have to do I have a twin truss? I did just text the dealership about the TLS cool. That's who go I don't really scratch guard. Me You are crazy. I scratched my gargoyles. Again, you can already see that gaping hole in it. And now you don't want your I want you want to tell the story of your scratch guide I want to talk about a battle against curving the curb. I'm crunchy. Well, let's see some of you guys in the food conference here. And if you ask the easy questions, you'll be my favorite. You can ask Heather hard questions or about her past just was wearing them today. It will make no sense but I'll use Yeah. Well not funneling and tunneling tunneling and telling. That wraps us up your podcasts are such a quick one. And you're Derek