Baking it Down with Sugar Cookie Marketing 🍪
116. Baking it Down - Check the Check Lists
📋 Checking the Checklist
🤔 Heather: "I feel like we're forgetting something."
🙃 Corrie: "Yeah - I'm getting that vibe too."
🤔 Heather: "Whatever it is, it's big."
😬 Corrie: "Oh most definitely."
So - full confession: Corrie and I completely forgot the icing (and one tub of PME sprinkle eyeballs) at this weekend's 🐠 Under the Sea 🐠 sugar cookie decorating class. 😨 Imagine my horror as we enter the venue, 30+ minutes from the "icing fridge" only to realize my frosting aphasia.
🚙🚓 With the power of Acura, Corrie managed to snag the icing and valiantly return right before class started (and to fix the "eye" issue, we turned the seahorse into the not-so-seeing-horse to source some PME sprinkles).
Needless to say, this weekend was not our A-Game.
So what gives? How could we have taught this many cookie classes and forgotten the most important thing (next to my award-winning one-liners)?!
We technically had a process in place, but blame laziness (or Heather's unreliable car), we didn't follow protocol, and we paid the price. 👀 So - we figure we'd review our Cookie Class Kits checklist now so we don't have a repeat of Saturday (my Botox bill can't handle that stress level again anytime soon).
Every good class starts with a promotional schedule. People can't buy what they don't know is for sale - so we want to start with a promo checklist. I'd likely recommend repeating this entire list three times total depending on how registration and run-times look (we shoot for a 6-week promotional schedule for classes).
Class Promo Checklist
- ✅ Create Event Listing
- ✅ Schedule Social Posts – Instagram 1
- ✅ Schedule Social Posts – Facebook 1
- ✅ Post to Nextdoor 1
- ✅ Post to Community Group X 1
- ✅ Post to Community Group X 1
- ✅ Post to Community Group X 1
- ✅ Send out Newsletter 1
- ✅ Post to VIP Group / Email Best Clients
Next up - the Class Prep list - this is the list you'll likely want to start around the same time you start promotions - so for us (when we check our checklists), that'd be again around the 6-week-out mark. Think: class supplies.
Class Prep Checklist
- ✅ Order Cookie Cutters / Print STLs
- ✅ Order Piping Bags / Bag Ties
- ✅ Dough Prep and Freeze
- ✅ Icing Prep – Order Meringue Powder
- ✅ Order Storage Containers
- ✅ Plan Gift Cookie (sample cookie – optional)
- ✅ Order Sprinkles – Black Peals
📋 Checking the Checklist
🤔 Heather: "I feel like we're forgetting something."
🙃 Corrie: "Yeah - I'm getting that vibe too."
🤔 Heather: "Whatever it is, it's big."
😬 Corrie: "Oh most definitely."
So - full confession: Corrie and I completely forgot the icing (and one tub of PME sprinkle eyeballs) at this weekend's 🐠 Under the Sea 🐠 sugar cookie decorating class. 😨 Imagine my horror as we enter the venue, 30+ minutes from the "icing fridge" only to realize my frosting aphasia.
🚙🚓 With the power of Acura, Corrie managed to snag the icing and valiantly return right before class started (and to fix the "eye" issue, we turned the seahorse into the not-so-seeing-horse to source some PME sprinkles).
Needless to say, this weekend was not our A-Game.
So what gives? How could we have taught this many cookie classes and forgotten the most important thing (next to my award-winning one-liners)?!
We technically had a process in place, but blame laziness (or Heather's unreliable car), we didn't follow protocol, and we paid the price. 👀 So - we figure we'd review our Cookie Class Kits checklist now so we don't have a repeat of Saturday (my Botox bill can't handle that stress level again anytime soon).
Every good class starts with a promotional schedule. People can't buy what they don't know is for sale - so we want to start with a promo checklist. I'd likely recommend repeating this entire list three times total depending on how registration and run-times look (we shoot for a 6-week promotional schedule for classes).
Class Promo Checklist
- ✅ Create Event Listing
- ✅ Schedule Social Posts – Instagram 1
- ✅ Schedule Social Posts – Facebook 1
- ✅ Post to Nextdoor 1
- ✅ Post to Community Group X 1
- ✅ Post to Community Group X 1
- ✅ Post to Community Group X 1
- ✅ Send out Newsletter 1
- ✅ Post to VIP Group / Email Best Clients
Next up - the Class Prep list - this is the list you'll likely want to start around the same time you start promotions - so for us (when we check our checklists), that'd be again around the 6-week-out mark. Think: class supplies.
Class Prep Checklist
- ✅ Order Cookie Cutters / Print STLs
- ✅ Order Piping Bags / Bag Ties
- ✅ Dough Prep and Freeze
- ✅ Icing Prep – Order Meringue Powder
- ✅ Order Storage Containers
- ✅ Plan Gift Cookie (sample cookie – optional)
- ✅ Order Sprinkles – Black Peals