Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
118. Baking it Down - Tomorrow Me
🗑 Tomorrow Me 🗑
My dad used to make us stay after church and help clean up the nursery rooms, classrooms - whatever needed cleaning. When he'd change out the wastebins, he'd throw in an extra liner. I asked him why. "Because today I know I have enough liners, but next week, I might not."
This is the concept behind "Tomorrow Me" - taking very small actions today when you know you have the time that'll save you potential future stress.
Tomorrow Me isn't a big concept - in fact, "tomorrow me-ing" is a culmination very small things that don't make a huge difference, but over time lead to lower stress and a better overall experience - for both you and your clients.
Examples of "Tomorrow Me-ing" your Life:
🗓️ Having your cutters set out at the beginning of the week.
Likely, you know what orders you gotta tackle this week. Take an hour to set them aside. Bonus if it's in the bins where you'll store the baked cookies - that'll make for easy access come fulfillment time.
🗓️ Scheduling 2 more posts than usual.
"Tomorrow Me-ing" doesn't have to batch schedule 2 months of post. You can just sprinkle an extra one or two at the end of your weekly posting schedule - lookin' out juuust in case somethin' pops up and Tomorrow You can't make it to a keyboard.
🗓️ Batch making and freezing dough when you're bored.
Got some time to slay? Throw some dough into the Kitchen-Aid (or batch in a Bosch) and mix up some future time space for Tomorrow Me. Batch-making dough means future you may be pressed for time, but doesn't have to worry about turnin' on a thing!
🗓️ Creating email templates whenever you write a good generic response.
You can create email templates in Google Workspace - I mean you already had to write that generic email - why not save it for a quick click reuse for Tomorrow You? One very small action can mean hundreds of saved minutes over the course of the year.
🗓️ Ordering supplies in twos.
Like those piping bags you're about to run out of? Order then add one. Ordering supplies in doubles means future you ain't gotta sweat a thang. Know you really like those boxes on Amazon? Snag them now - who knows if they'll be outta stock when you need 'em most.
🗓️ Scheduling a reminder email.
In both paid and free Gmail, you can schedule emails - I love to do this when an order is finalized - send the confirmation and right after, use your scheduling abilities to write up the reminder and have it ready to send - so Tomorrow you can completely absolve themselves of having to remember to remind.
You see - "Tomorrow Me" is a chill approach to "Today Me" doin' just a little summin' summin' extra to relieve the pressure tomorrow. It's a simply delicious concept and easy to implement. Listen to the rest of our list (and I'm so sorry - there's WAY too much giggling on this podcast episode) on Episode 118 - Tomorrow Me.
