🛍️ We may not be Bezos Billionaires, but we can learn a thing or two from the e-comm king. Jeffy has us in a headlock with his annual Prime Day Deals - and as we sit here refreshing the feed to lightning deals, 🕯 the twins wax old on both how to melt candle wax and how to implement some of the FOMO magic into our cookie businesses.
💳 Nine Ways to Prime Your Audience to Spend
🤑 1. Prime Day is annual = you know it's coming!
📦 Amazon Prime Day started in 2015 and has continued each year on dates in July since - it's consistent. 📅 And in marketing, consistency helps maintain your primed audience's expectations on how, where, and when to spend their money. In some cases, even if you're not as advanced as your competition, you can beat them simply by being consistent - it's ✨that✨ important.
🤑 2. It rewards paid members with additional discounts.
Amazon already has our money - Prime Day deals are for Prime members. So why water where the grass is already green? Because people who ✨already✨ trusted us with their money are likely to trust us with more of their money. By Prime giving Prime members exclusive deals, we feel like we're extra special - that we got something no one else did (*ahem* 300 million products were sold on Prime Day last year, but we can pretend we're super special).
🤑 3. It incentivizes new people to join Amazon Prime.
Speaking of exclusivity - peer pressure is real. And watching all the cookie groups post up their Prime packages makes you feel FOMO. FOMO = fear of missing out on some great (perceived) deals, so it means we're more likely to join Prime ✨during✨ Prime Day than any other day of the year. Prime Day is a great lead gen (generation) tool for Prime's program.
🤑 4. It uses the seller network to advertise even more.
Prime's use of third-party sellers means their entire network of online entrepreneurs can push this big Prime Day collection of deals. Just like Amazon, you can harness your network to cross-promote. 🍷 Teaching a cookie class at a winery? Send the winery a graphic to post. 👕 Use a local t-shirt printing company? Ask them to hand out your business cards.
🤑 5. It's limited to two days.
FOMO = back to the good ol' fear of missing out. Did you know humans are more loss averse than they are gain driven? It means we'd rather not lose what we have over getting more of what we don't. Hearing "Prime Day is ONLY July 11 - 12" keeps our fingies on the refresh button. ☝️🖱 When you're hosting your next pre-sale, instead of thinking "more days to buy = more days to sell," think "fewer days to buy = more reason to buy more." 🤏
Prime Day has us in a chokehold (and my credit cards aren't exempt). While we snag some lightning deals, don't forget to tune into this week's podcast Episode 120 - Primed for Prime to hear the four additional ways to Prime your Audience!