Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
121. Baking it Down - Good Fast Cheap
✌️ Good. Fast. Cheap ✌️ Choose Two.
Heather - still carless - has been bumming rides, but "get a pre-purchase inspection" isn't the only lesson learned here. Her derelict car had the option to go to a shop up north or another shop down south - both highly recommended.
- 😍 Heather: "Hey [mechanic]! Was wondering if I could get my car shipped to ya! You come highly recommended, and frankly - your pricing does too."
- 😬 Mechanic: "Yeah - you sure can. I'd be happy to work on your car ✨and✨ for a fair price too! I'll be able to get started on it... uh... sometime in December."
😳😳😳 Yiiiiikes. Obviously Corrie's "free rides" have a punch card limit, so the world-renown mechanic lost a sale because the man's good and cheap - but he ain't fast.
✌️ Cheap and Fast (not Good)
This is my "Panera" baker - they know that their clients are forgetful and ballin' on a budget - and they ✨thrive✨ here. Hey, it may not win any design awards, but it'll be fast enough to make it to your party in two days and cheap enough so that you can still afford the bubbly. 🥂 These bakers work on economies of scale - they need many orders to operate at their below-market margins, but they can still produce a profit and invest less than other bakers to keep their pockets lined. 🤑
✌️ Good and Cheap (not Fast)
Like my macho mechanic from the intro story, good and cheap bakers are ✨booked✨ bakers. They'll never run out of work, but you'll likely never be able to book them either. I find that most of these bakers are true hobbyist spending time leisurely taking orders as they see fit. 📆 They're able to make a profit because they spend very little time and effort on marketing (an indirect cost factored into your price point).
✌️ Good and Fast (not Cheap)
This baker is likely listening to this week's podcast and reading this Onesday Wednesday newsletter. Bakers who want to make ✨money✨ need to be good and fast, but they'll not be cheap. They invest in tools to increase production - an Eddie, airbrushes, stencils, and 3D printers - and they're definitely going to pass those costs right along to the consumer. These bakers are aggressive in marketing and reinvest that in even more marketing - because each sale equals a paid-for Disney vacation.
There are no wrong "pick twos" - but you cannot pick three without being burnt out faster than Panera sells out of those lemon-flavored flip-flops. 🩴 Listen to this week's (rather giggly) Episode 121 - Good. Fast. Cheap.
