I know some of you are screaming at your computer screen right now sayin' "IT'S GOLDEN RATIO!" But hold up, now ya hear! It's a play on words (but trust that 99.9% of other times it's a typo - but this time it isn't... surprisingly).
In marketing, it's easy to fall prey to numbers. Numerical evaluations are THROWN at us daily. Just consider all the math problems we see as marketers turned business owners turned back into marketers.
Hey - I thought we promised ourselves we'd never take a math class again, right?! 😳 Well = welcome, class is in session, get your bottom in a seat like your bottom line depends on it, because it does. But not in the way you think it does.
I'd be lying if I didn't say math wasn't important in business. It is. I live and die by my spreadsheets (which are essentially my digital children at this point). Math lets us predict, decide, and determine which direction we need to head towards. But addition and subtraction (outside of the business bank account) ain't the move. ️🥁 We want... drum roll... ratios
😱*screams in Algebra 2*
Ratios are comparisons. One number, related to another number, knocked up against each other to give us a percentage. The numbers we're comparing? ️
️Us today ️🥊 vs. 🥊 Us yesterday.
You see - comparing how many followers a baker-influencer has to your hyper-local bakery in rural America ain't doin' your mental state any favors. And it's not a good barometer for effective marketing progress either. But you know what is? ️🎯 You today compared to how many accounts you were reaching in your target local audience this time last year.
So - here are other "gold" ratios (still destroyin' some of ya with that play on words, huh?) 😂