Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
127. Baking it Down - The Nuclear Option
💣 The Nuclear Option 💵
Put ya money where ya goals are.
Here's all you need to know about this week's podcast:
- PayPal: hello@sugarcookiemarketing.com
💥 Okay - a lil' more context before you send me your life's savings.
I really like David from the Raptitude Blog - and one of his more recent emails talked about "atomic accountability" in the form of the nuclear option. 🤯 It's putting your money where your goals are.
Here's how he words it - basically, there are things you ✨need✨ to do and you don't ✨want✨ to do. So you, instead, do a bunch of other less important things but feel like you accomplished something. Sure - you did, kinda. But you didn't accomplish the one thing you knew you needed to do.
💰 This we've all experienced. But how David goes about conquering this dilemma is either a financial risk or a productive reward.
You see - he puts his money where his goals are by giving his best friend $300 on the caveat that she can keep the money should he not accomplish the goal within the designated timeframe. He set the goal and the time constraints, so it's not like it's unfair - but 👣 he's holding his financial feet to the 🔥 fire by putting his money where his goals are.
His reasoning (per his website) is this:
- 💥 There is no way I would pay $300 just to avoid the thing a little longer
- 💥 There is no way she would give me the $300 if I don’t do the task, despite my excuses
- 💥 There is no way I would pretend to have done the task just to get the $300 back
💵 Let's up the financial ante - let's say you wanna teach a cookie class, but you've been putting it off all year. Knowing that the holidays are the proverbial "license to print class money," you think "I should teach classes." Okay - you know you should. You have all the tools to teach a class (ahem - shameless plug for the Cookie Class Kits), and you have the time now to plan it.
Paypal hello@sugarcookiemarketing.com $500. Put the following information in your payment description:
- 💸 Your Name
- 💸 Your Goal
- 💸 Your Time Constraint
- 💸 Your Email
🍴 If you don't meet your goal, I'll keep your money and think of you the entire time I order off the Olive Garden menu on your dime. 👨🍳 And I will not refund you for any sob stories. Consider me your banking bestie. 😂 If you do meet your goal, email me a photo of the goal completion proof, and I'll refund you your money (begrudgingly, but also proud of you).
You see - we know we have to do the thing. But we also know how best to deceive ourselves in believing that putting it off is a good idea. So let's remove the "me" and replace it with "money" - because money tells no tails. But boy does it hurt to lose it.
So Corrie and I will take our own challenge, but I'll add a lil' more fun to it:
- 💥 She gets me the Cookie Class Kits curriculum for both Thanksgiving and Christmas by October 1.
- 💥 Or I keep her $300.
- 💥 But if she does get her goal, I'll pay her an additional $100 and return her $300.
I'll let ya'll know what I bought with her money as my Twinterest on the podcast. 🤣
👂 Snag this podcast and listen to Corrie's ideas on "nuclear options" for your goals on any ma
