Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
91. Baking it Down - Word of the Year
📚 Your Word of the Year
At the end of each year, Heather likes to (annoyingly) force both family members and extended family (and heck - even strangers) what their "Word of the Year" is. The Word of the Year is pretty simple - one word that you plan to interlace into your life for the next 365 days.
📒 What are the rules about the word of the year?
No rules, really. It just has to be a word that you plan to keep top-of-mind throughout 2023. It's not a "set it and forget it" type deal like most new year's resolutions, but rather your theme summed up in a single word - one that you will use to guide your direction in the next calendar year.
📕 Can you give me some examples?
Well, lucky you - we put our family in the spotlight on Sunday, and here's what some of the "Words of the Year" were:
- Light - my little sister said she's felt pretty "heavy" this year with major life changes and big decisions. In 2023, she wants to "lighten" up her focus.
- Less - Grandma said she felt like she had a lot of baggage - and she wanted to spend 2023 dealing with it. She wanted "less" baggage and she would make that her theme throughout the next 365 days.
- Stresslessness - Corrie has been really focusing on stress management and mitigation following her "kidneys ain't playin' no mo" stint in the emergency room caused by an overly stressed immune system. She's carrying her 2022 word into 2023 as she continues to breakup with cortisol.
- Slow - Heather, mid-magnesium-glycinate-pill-poppin', had the epiphany that life in the slow lane (and not at the county court house fighting speeding tickets) was the move for 2023. Focusing on doing things, well - slowly. The quote, "If you don't have time to do it once, what makes you think you'll have time to do it again?" ringing in her eardrums as she picked supplements off the floor.
- Joy - Gams (she was on the podcast once talkin' about cherries and bowls) chose "joy" as her word. In her mind, joy = strength, and the more joy she can find in things, the stronger her faith will be this year (also she wanted to worry less and appreciate more).
📗Do I have to make a to-do list with my word?
No - it's your word. You can get it as a tramp stamp tattoo, make a to-do list (which may include tattoo-gettin' - we're not judging), think of the word during mindfulness practice, or make a to-do list about ways you plan to implement your word throughout your life and work.
The goal of the Word of Your Year is to let it be your "return to center" word where you refocus on your yearly theme. So for me, "slow" will mean I schedule fewer tasks each day, I spend more time on walks and less time working, and maybe I'll trade in my lead feet for Ugg boots (the jury's still out on that).
📘 Okay - I have a few words chosen - can I have more than one?
I'd challenge you to pair it down to just one - just like "new year's resolutions," when too many tasks clog up our goals list, we tend to get worn out. Focusing on the biggest word will make your decision pathway much clearer. Per Brian Tracy's Eat That Frog mentality, which word would have the biggest impact on you right now? It's likely that whatever word you thought of first will likely be the front-runner for your Word of the Year.
📙 Okay! I've got my word. Can I tell you what it is?
Yes! I'd love to know what your Word is! Comment on Facebook (I'll post this on the SCM Facebook Page and in the SCM Group (check the pinned post). I'd love to know your word and the reasoning behind choosing it! Heck - you might even inspire someone else's Word of the Year.
