Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
125. Baking it Down - Vendy Blendy Reggy
🛒 The Vendy de Blendy Is Open for Vendor Registration
And we need your help - to bug the shops you wanna see Vendying the most!
Okay - before I tell ya the who-what-where-when-why of the Vendy Blendy, lemme tell ya why we're talking about the un-talk-about-able. 🧠 We thought finally taking our own advice and working ahead this year would let us have a longer run-time promoting the vendors (📆 win) and let us not stay up so late at the last minute (😴 win) and let y'all bug the shops you wanna see for longer (🙀 win - for us, maybe not for the shops).
So if you already know what the VB is about and wanna sign your shop up or wanna bug a shop you love, here's the link:
➡️ https://sugarcookiemarketing.com/vendy/ ⬅️
The VB is first-shop-come-first-shop-promoted-for-the-next-3-months, 🐦 so the early bird gets the promotional worm. 🪱 Now let's get into the dirty deets of the Vendy de Blendy!
🛒 The WHO of the Vendy Blendy
The Vendy Blendy is for bakers who want to shop from bakery supply shops. The goal is a day of fun window shoppin' online (more on that later). 🤑 It costs nothing for you to shop the Vendy Blendy. Instead, Vendies pay into a Vendy pool and we use their registration money to giveaway TWO Bambu Babies (also known as Carbon X1C 3D printers)! No purchase necessary - just be in the group to win!
Back to the vendies - we're lookin' for:
- 💸 Cutter shops (and more cutter shops)
- 💸 Recipe developers
- 💸 Shirts and Apparel Shops
- 💸 Digital Download Designers
- 💸 Packaging People
- 💸 Baking Ingredients
- 💸 STL Shops (our overseas fam will love ya!)
- 💸 Photography Gear and Supplies
- 💸 Decorating Courses
🛒 The WHAT of the Vendy Blendy
The Vendy Blendy is in its third year - and y'all LOVE it. It's a single-day digital event held on Black Friday each year in a Facebook Group that only exists for 24 hours. The epitome of FOMO, the Vendy Blendy connects buyers and sellers and disconnects said buyers from their holiday profits all in the name of a solid sale!
🛒 The WHERE of the Vendy Blendy
It's on Facebook. In a group specifically - the group doesn't exist yet - I'll set it up around the beginning of October - but that doesn't matter either. You won't be able to join the group until November 24th at 12:00AM est. And then you'll be forcefully (lol kidding-ish) removed from the group 24 hours later at 12:00AM est the next day. Within the 24 hours, you'll get a list of ALL the Vendys and their discount codes, shop lists, best products, and - if they opt-in - a chance to snag their door prizes too!
🛒 The WHEN of the Vendy Blendy
The Vendy blends every Black Friday. It's for 24 hours only. So - you'll be made aware of when the group opens for pending members (remember - you only get in for a 24-hour period).
- 🛒 Date: November 24th, 2023
- 🛒 Time: 12:00 AM - 12:00AM
- 🛒 Time Zone: EST
- 🛒 Location: a Facebook Group (that doesn't exist yet)
Then you'd pendy until the vendy is ready to blendy in Novemby (yes - I plan to be obnoxious with this phrasing for the next 3 months - prepare thyselves).
🛒 The WHY of the Vendy Blendy
For fun, really. I wish we had a deeper purpose, but who doesn't like shoppin' with friends - even if those friends are thousands of miles away joined by Zucky's website?!
➡️ https://sugarcookiemarketing.com/vendy/ ⬅️
👂 Snag this podcast and hear the breakdown of the Vendy Blendy on any major podcast player (Spotify, Apple Music, Audible, Amazon M
