Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
126. Baking it Down - Narcissistic Conversations
🗣️ Narcissistic Conversations - how chatty cathy is costing you cash
Okay - this isn't exactly what you think - I mean, we're not talkin' about your Narc ex. That's between you and a therapist. BUT we are talking about narcissistic conversationalists - of which many of us at times have been guilty.
🤑 And it's costing you cash.
The term, coined by Charles Deber, a sociologist, is called Conversational Narcissism and it sounds more innocent than you think. 🙊 Since we all are constantly involved in daily conversations - whether it be with the hubs or wife, the boss, clients, or the Starb barista - we have a tendency towards squandering potential connection (and thus potential sales) when we turn from car salesman to Chatty Cathy.
Mr. Derber says there are two types of responses when it comes to any conversion:
- ↩️ A shift-response
- ↪️ A support-response
🗣️ You see - people want to be ✨listened to✨. But both speakers can't be listened to at the same time, right? So when both people in a conversation attempt to speak about themselves instead of listening, we have a communication breakdown.
And when you're trying to sell, you don't want a communication breakdown. That's the figurative opposite of selling. Unless you're selling them on why they shouldn't talk to you again anytime soon. In which case, you're sticking the "leave me alone" landing.
- ↩️ John: I'm feeling really starved.
- ↩️ Mary: Oh, I just ate. (shift-response)
↩️ In a shift-response, we shift the conversation back to ourselves - our favorite topic. 😘 And who doesn't love a lil' bit of a dish of muah? My bank account - that's who. The more we shift the conversation back to you-truly, the less we gain the trust (and wants and needs) of the person we're talking to.
😥 "But Heather - I'm trying to validate them by saying I have had a similar experience!"
Cool - they don't want to talk about you - they wanted to talk about them. So let them - and then let them pay you. Because the more they talk about they - the more you'll know how to sell to them.
Let's see a support-response in action:
- ↩️ John: I'm feeling really starved.
- ↪️ Mary: When was the last time you ate? (support-response)
↪️ See how Mary redirected her question back to John? That's a support-response. 🙉 It gets John to reveal more about himself while he also feels listened to. Mary is going to talk about herself less - that's for sure, but learning more about Mary isn't Mary's goal here - the goal is getting John to tell us more information about himself.
The more you can introduce support-responses into your conversations, the more people will be drawn to talking to you. And if you're selling something - guess who will be more likely to buy from you? Yeah - it's ✨that✨ powerful.
👂 Snag this podcast and hear the one book that made the biggest impact on our businesses on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by clickin' here - Episode 126 - Narcissistic Conversations.
