Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
130. Baking it Down - Make Mistakes.
🩹 Make Mistakes.
I watched (see: was addicted to) a TikTok the other day where an insanely successful older man was interviewed on a podcast. 🤔 The interviewer said, "How did you know it was time to expand your business? Which metric were you tracking that helped you make the jump into expansion?"
🧐 "Metric? We weren't following a metric. I knew we needed to grow because we weren't making any mistakes. When your business is growing, you're making mistakes because you're trying new things, and we weren't making any mistakes which means we weren't growing."
❤🩹 Such is the topic of this week's Baking it Down podcast - learning to love making mistakes.
Corrie wanted to get into cake balls recently (heyo, cake ball Gina Wade).
Anyways - 🛫 to say the take-off was bumpy was an understatement. ⚪ The first round of cake balls were more like cake blobs (hey, I'm not hating - I still ate them). The next round got interesting - in an effort to get a "birthday cake" color, Corrie added in jimmies (🍦 ya know, your typical colored ice cream sprinkles).
All was well and good until we bit into them and realized the jimmies had been proverbially "rustled" and their color had bled into the baked dough giving the interior of each cake ball a disconcerting greenish hue (🤢 and not a fun green either - more of a sad "could this be E.Coli?" green).
🤔 "Well, it's okay - you're family, right?! They don't mind!"
Well - yeah, except for half the order Corrie sold to a customer who later sent the awkward 😳 "uh, am I gonna die if I eat these??" email. Corrie fully refunded of course, and it made for a hilarious retelling at the Olive Garden.
But she was ABLE TO MAKE A MISTAKE because she was trying something new! Learning requires losing. 🩹 And losing, as long as we learn, means we grow. 📈
🤑 And guess what? Hallmark (yes - let's get our Christmas ornaments - I'm totally in the mood!) just placed an order for 3 dozen (less green) cake pops.
The point of the podcast is to learn to love making mistakes - because that means you're trying new stuff, learning new skills, and putting yourself out there. What's the boat quote? 🚤 "A ship in the harbor is safe, but that's not what ships were made for."
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by searching for - Episode 130 - Make Mistakes.
