Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
138. Baking it Down - If I Gave You a Million Dollars
🤑What if I Gave You A Million Dollars...
Would you do it? 🤔 "Do what? But also - yes," you might ask - and that's exactly the point of this week's podcast. If you knew you were going to get a million dollars for taking a benign action, most of us wouldn't think twice before we did it.
Full confession - 👕 I was cleaning out my closet, 👖 donating what I hadn't clearly worn in over a year to the VVA nonprofit to resell in their thrift stores. 👚 As I'm perusing this jam-full closet, my brain is jumping through hoops to make excuses as to why I suddenly may need to wear that shirt tomorrow that I haven't looked at in 2.5 years. 🫣
🧠 Wild the mental gymnastics our brains can flip through. Also wild to think at one time I thought I could pull off a crop top. But I digress...
So - I thought to myself, 🤔 "How many shirts would I throw into that donation pile if I was offered a million dollars to only leave hanging what I actually wore?" I can guarantee you that I wouldn't think twice before another half of my closet found the donation bag.
🤑 I'd do a lot of things for a million bucks - and purging my fashion faux-pas would be an easy one to add to the list of "can do's." 🤔 But why is it so easy for me to purge my ponchos when there's a million bucks on the line, but take away the green stuff, and I suddenly think I can make Mary Janes work at 35!?
Incentive - 💵💵💵 specifically, incentive we can see. 😜
The issue with running a business is that the incentive is often hidden behind time and tasks. 🥸 We aren't sure there's a million bucks on the other side of making that post or going Live on Facebook, so we think up excuses - much like me with the 🤔 "Well, maybe I do need that shirt that's 2 sizes too small."
But how do you know that there isn't a million dollars? 🥧 There's a giant proverbial pie out there - and there's enough slices of said pie to go around. But the catch is - only you can cut your own slice.
💰 And the way small business owners cut their own slice? Put the work in. Put the excuses to bed. Show up. Repeat. Until that million dollars - or that paid-off mortgage, or the kid's college tuition, or the... or whatever that hidden incentive is? Work until you get that.
💳 Work as if you knew someone would give you a million dollars if you did the thing. Whether posting to social consistently, entering your corporate girly era, joining a local chamber meeting, teaching cookie classes, hosting a pop-up - 💰 do it as if you had a million-dollar check waiting for you on the other side - because who knows, there just might be.
Listen to this podcast on all major podcast players (Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Pandora...) or by clicking here to listen to Episode 138 - If I Gave You a Million Dollars.
