Baking it Down with Sugar Cookie Marketing ๐Ÿช

154. Baking it Down - Cottage Curb Appeal

โ€ข Heather and Corrie Miracle โ€ข Season 8 โ€ข Episode 14

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๐Ÿก Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales.


๐ŸŒผ Happy first day of spring! And with sunny skies (for some of us - โ›„ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, ๐Ÿ‘€ the stuff people are glancing at as they walk up to your house to snag their sweet treats.

Ya see - marketing encompasses more than just cute captions and pretty social media posts. ๐ŸŽ€ It's also packaging and customer experience - and if you have at-home pick-ups, that includes your front stoop. Doubtful that a hoarder also has a stain-free kitchen countertop - ๐Ÿงผ as such, we want our home to reflect our products: clean, nice, approachable, and pretty. 

In this week's podcast, ๐ŸŒฑ we cover some spring cleaning check-list items and after that, how to turn some turf cleanup into local community group sales ๐Ÿค‘

Okay cool - that entire list is pretty self-explanatory, but hey, I never said no to saving a checklist and checkin' it twice (๐ŸŽ…๐Ÿป call me the Santa of several to-do lists).

๐Ÿค” "Heather, where's the part where I make more sales? I know how to mow."

Okay - ๐Ÿ”‘ here's the key. For the following tasks, you are NOT going to shop online or on Google. You're going to shop l-o-ca-l-l-y and you're going to go about it by asking in local community groups... ๐Ÿคซ as a baker. 

  • ๐Ÿงน Finding a local powerwasher.
  • ๐Ÿงน Hiring a carpet cleaner.
  • ๐Ÿงน Looking for a custom wreath maker.
  • ๐Ÿงน  Sourcing a custom wooden sign maker (woodworker). 
  • ๐Ÿงน Searching for a custom doormat maker. 
  • ๐Ÿงน Bonus Options: Finding a window washer


And here's how you're going to ask for these local business recommendations:

  1. โœ… Go to a local community group.
  2. โœ… Take a picture of your front yard - pictures get more views in groups.
  3. โœ… Post something like this: "Hey [community group]! People often pick up their cookie orders from my doorstep, so I absolutely need to spruce it up for spring! I'm looking for a local small business to do [local service]."
  4. โœ… Then actually hire the business. 
  5. Before the business gets there, take a before picture. Once the business leaves, take an after picture.
  6. โœ… Go back to the community group and leave a review for the business posting the before/after photos + tagging that business + tag the person who recommended them to you + and tag the admins for running such an awesome resource group. 


Wash rinse and repeat (๐Ÿถ both the posts and your front door if you have a dog like Ray).

๐Ÿ‘‚ Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by clickin' here - Episode 154 - Cottage Curb Appeal.

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