Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
154. Baking it Down - Cottage Curb Appeal
🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales.
🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats.
Ya see - marketing encompasses more than just cute captions and pretty social media posts. 🎀 It's also packaging and customer experience - and if you have at-home pick-ups, that includes your front stoop. Doubtful that a hoarder also has a stain-free kitchen countertop - 🧼 as such, we want our home to reflect our products: clean, nice, approachable, and pretty.
In this week's podcast, 🌱 we cover some spring cleaning check-list items and after that, how to turn some turf cleanup into local community group sales 🤑
Okay cool - that entire list is pretty self-explanatory, but hey, I never said no to saving a checklist and checkin' it twice (🎅🏻 call me the Santa of several to-do lists).
🤔 "Heather, where's the part where I make more sales? I know how to mow."
Okay - 🔑 here's the key. For the following tasks, you are NOT going to shop online or on Google. You're going to shop l-o-ca-l-l-y and you're going to go about it by asking in local community groups... 🤫 as a baker.
- 🧹 Finding a local powerwasher.
- 🧹 Hiring a carpet cleaner.
- 🧹 Looking for a custom wreath maker.
- 🧹 Sourcing a custom wooden sign maker (woodworker).
- 🧹 Searching for a custom doormat maker.
- 🧹 Bonus Options: Finding a window washer.
And here's how you're going to ask for these local business recommendations:
- ✅ Go to a local community group.
- ✅ Take a picture of your front yard - pictures get more views in groups.
- ✅ Post something like this: "Hey [community group]! People often pick up their cookie orders from my doorstep, so I absolutely need to spruce it up for spring! I'm looking for a local small business to do [local service]."
- ✅ Then actually hire the business.
- Before the business gets there, take a before picture. Once the business leaves, take an after picture.
- ✅ Go back to the community group and leave a review for the business posting the before/after photos + tagging that business + tag the person who recommended them to you + and tag the admins for running such an awesome resource group.
Wash rinse and repeat (🐶 both the posts and your front door if you have a dog like Ray).
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by clickin' here - Episode 154 - Cottage Curb Appeal.
