Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
183. Baking it Down - No
🚫 No - Falling in Love with Rejection.
In this week's Baking it Down Podcast - Episode 183 - No, I wanted to cover the worst best word in the business English language: No.
In business (and in life), we gotta learn to fall madly in love with two little letters: N and O.
But we're trained our whole lives to reject rejection though. No one wants to be told "no" - ew gross, I almost even hate typing it. The thought of someone not wanting us would send shivers up most of our spines.
No is bad. No means you're wrong. No means you're not likable. No means someone chose someone over you. No means you lost money. No means you lost a sale. No means you lost an opportunity. No means sad. No means lonely.
No is bad.
But in a world of fighting for likes, attention, follows, friend requests, and "omg yaaas's," the smart business owner searches out the "no."
Here's my Tinder profile for the word No.
No means you've gotten your direct answer. You wasted no time flirting with the maybe, you got a defined path forward. And it wasn't that one you thought it was before the no.
No means you k(no)w where your weakness lies. It's like a map where X marks the spot to improve. And once you improve? You're more of a force to be reckoned with.
No means less wasted time. When you can get a client to their no as fast as possible, in a world where time = money, you've saved money through the time you can spend cultivating a new sale.
No is actually kind. Hear me out - when someone says, "No, I don't think you fit my budget," that's an act of kindness. If someone tells you no, they are treating you with respect.
Hearing no is hard. But saying no is also hard. Being adult enough to dish out a no - That's respectful (in a season where Caspers haunt our Business page inboxes all too often).
In business, I have to tell a lot of people no.
- "No, we're not looking for podcast guests right now."
- "No, you're not a great fit for the Vendy Blendy."
- "No, I had to delete your comment because it violated a group rule."
- "No, that's not in your contract scope."
- "No, you're not allowed to post that."
- "No, you're not allowed to sell that."
I witness far too often folks that take no waaaay too personally. They see no as an attack - to their character, to their business, to their ego.
Rejecting rejection is not the business approach that'll make you money. It will get your feelings hurt though.
The phrase is, "It's just business. Nothin' personal."
That's what no is. It's just business. It's not saying you're any less of a person. You cannot have a business without the word NO. It's not possible.
No is inevitable.
So the faster you fall in love with the "no" the better the business you will have. No is everywhere. No Is guaranteed. No is delicious. Hearing a no is just as amazing for your business as getting a yes. No is not bad. No is good business.
My challenge for you is to reframe how hearing NO impacts you mentally and emotionally. Stop taking NO personally.
Years ago I read about a workshop where the hosts challenged the attendees to get rejected 30 times in 30 days. It made the news when one person taking part in the rejection challenge asked a Krispy Kreme shop to make doughnuts in the shapes of the Olympic rings and the Krispy Kreme employee actually did it (lol).
But the challenge to seek out the word "no" stuck with me. How fantastic would life be if "no" didn't take us to our knees emotionally?!
