Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
185. Baking it Down - The Vendy Blendy Episode
🛒 The Vendy Blendy Episode - Who's selling what and for how much off.
In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode, it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode!
This is the one podcast where we cover all 77 Vendys, where they ship, what they sell and how much they'll sell it (not) for. As the hype builds for Black Friday, pre-shopping the Vendys on the podcast is always a fan favorite (or maybe it's a Heather and Corrie favorite and y'all just have to listen along).
There's too much data this year for me to copy and paste into this email, so I'll include the important links you'll need to pre-shop the VB:
- 🟠 The Group (pend here): https://www.facebook.com/groups/vendyblendy
- 🟠 The List of Vendys + Websites + Discounts: http://thevendys.com
- 🟠 Corrie's Vendy Product Reviews: https://www.instagram.com/sugarcookiemarketing_
Here are some facts that should get ya hyped for Novemby 29th:
🟠 We have more Vendys than we have ever had (77 this year compared to 72 last year).
- 🟠 We have higher discount minimums than we've ever had (25% off this year compared to 20$ off last year).
- 🟠 We have more door prizes this year than we did last year (10 Big Door Prizes + 71 Vendys are also offering Door Prizes).
- 🟠 We have MORE days 'til Black Friday than we've had last year (last year it was Nov 23, this year it's Nov 29th).
Bigger, better, faster, stronger - this is shaping up to be a BLAST of a Vendy Blendy, and I am HERE for it!
If you missed Heather's Facebook Lives on the Vendy, you can rewatch the replays here:
- 🟠 Live 1 - Intro to the Vendy Blendy! 🛒
- 🟠 Live 2 - Let’s Pre-Shop The Vendys! 🛒
- 🟠 Live 3 - Secrets to Shopping the Vendy Blendy 🛒
- 🟠 Live 4 - The Cookie College and the Vendy Blendy 🛒
In today's podcast, Corrie covered some of her shop favs. We also cover shipping + door prizes + and discount codes.
