Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
215. Baking it Down - AI-AI-Oh Yes
🤖 AI-AI-Oh Yes - Ways bakers are incorporating AI.
In this week's Baking it Down Podcast - Episode 215 - AI-AI-Oh Yes, we read a thread asking bakers how they're using AI in their bakery business. The answers should inspire you - from streamlining workflow to helping write compelling copy on social media, AI has entered stage left, and it won't be leaving anytime soon.
If you're a late adopter to this new tech, you're not totally alone, but we predict (hot take) that the bakers who do incorporate AI into their workflow will outperform the bakers who resist the "winds of change."
For this newsletter, I'll just list out how bakers are incorporating AI as they incorporate their icing. It's how others use AI that can inspire you to learn ways you can add it yourself. In the podcast, we also listed out how the Harvard Business Review found out how the majority of folks are using AI in their lives.
Full disclosure - we recorded this podcast last week, and I'm currently sitting beachside (hopefully not in the rain) right now. So, hello from the past. Also, hello from a huge fan of letting technology help you in business.
- 🔧 1. Rewriting copy and captions - Ericka - "When I’m brain dead, I’ll have it rewrite my copy to sound like I’m a lively awake human 😂."
- 🔧 2. Create outline drawings for cookies - Renea - "To make one-line drawings for cookies."
- 🔧 3. Edit backgrounds on images - Viviana - "Once in a while, I use it to change the background and content. I am involved in networking, and on a few occasions, I have had to give a 10-minute presentation about what I do. I let AI help me put things into words."
- 🔧 4. Color mixing theory - Kelly - "Copy ideas, and when I’m having trouble with mixing a color, although I haven’t found it as helpful with colors as I had hoped. I’m liking a lot of these other ideas mentioned here, especially when you are stuck on that last design and making the one-line drawings!"
- 🔧 5. Design ideas - Amie - "Sometimes I need just one more design idea, and I’ll have it make me some ideas."
- 🔧 6. Website copy - Tina - "Writing first draft of copy for social media, website. Putting in my responses to difficult customer queries and asking it to make it more friendly and sincere. 😁"
- 🔧 7. Recipe scaling - Daphanee - "Recipe scaling and troubleshooting, writing copy, doing mockups for sets when I have a hard time conceptualizing them."
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 215 - AI-AI-Oh Yes.
