Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
220. Baking it Down - Ope, It's Amy!
👋 Ope, It's Amy! The mod team meets the mod team.
In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy!, we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - 🎂 Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)!
💥 Now here's the funny part: Amy has been a part of the Sugar Cookie Marketing moderation team for like almost 5 years, and yet we've never met her before. Attempted to? Yes, many times. But she's 16 hours away in Missouri, and we're dying of heat exhaustion in the Nation's Swamp... I mean, Capitol.
But claim that no more, 🚦🚗💨 for Amy went an additional 8 hours outta her way to be the first ever podcast guest as Corrie preps for her hysterectomy surgery (today actually - she'll be under when you're reading this email. 🙏 Healing thoughts, twin #2!).
Why give this podcast a listen? Amy's got a unique story - 🥣 like many bakers do, how she found herself on a whisk and a prayer is an interesting story involving starting with gluten-sensitive cakes and migrating into the wild world of sugar cookies due to their ease of freezing - something that comes in handy when you've got 👦👦👦👦👦 5 boys under 17 years of age (🏥 ER visits seem to be their favorite vacation destination).
Amy has structured her business in a way that allows her to juggle everything that life throws at their family of 7 - from church missions trips to after-school sports activities. 🔧 Her bakery is a tool to not only add income to the family's bottom line but also the flexibility needed to play Manager Mom - 🔧🛠️🪛🔩 all of which are more tools she uses to increase her brand awareness and network to new potential clients in a pretty neat way (I won't spoil it for ya, you can hear it on this week's episode).
👂 Since I don't have kids and Corrie only has one, it's an interesting listen to see what it all looks like under the hood of a large family.
The big takeaway from Amy? She says to find your niche. In her words, "If the market's saturated, ✍️ then call me the ink." And her defining statement is that there's enough work to go around if you're willing to niche for it. And I'm here for this. There's enough cookies to go around when you're the gluten-free, mini-baker serving an area outside a massive city where your unique setup allows you an even more unique marketing opportunity.
Tune in next week for Podcast Guest #2 - the older Miracle sister!
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 220 - Ope, It's Amy!
