Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
224. Baking it Down - Main Street Money
💼 Main Street Money - Maximizing the main street cookie collab.
In this week's Baking it Down Podcast - Episode 224 - Main Street Money, the Main Street Cookie Collab is BACK and it's in two weeks on August 28th at 11:00 AM est. This is a fun collab because it incorporates so much "local" than our other collabs do. ⚠️ Keep in mind, this collab is on a Thursday, not our typical Friday - much thanks to my inability to read a calendar.
⚠️ Also, heads up - we've shifted the time an hour later to 11:00 AM est - 12:00 PM est. We did this so our West Coast friends don't have to be up early to participate.
📌 1. What's a cookie collab?
A cookie collab is a single-day, single-hour online event where a group of bakers design a cookie (or a picture) based on a specified theme. At that designated time, bakers will post their cookie creations to Instagram using a specific hashtag (#SCMCollabLocal). We use a unique hashtag for each collab - ⚠️ meaning don't use the same hashtag as the last collab.
During that hour, all the collabers will engage with other bakers' posts by liking and commenting (but not following). It lasts for 1 hour, and it's a great way to increase engagement by hijacking the algorithm to show your post to more of your followers. A win-win-win. Some collabs are invite-only, but this is an open invite. All we ask is that you register to get reminders and help with your captions (not required, but appreciated).
📌 2. Details on this Main Street collab
This is one of my favorite collabs because the potential pay-offs are so much higher than our other collabs. The Main Street Collab is just that - you find a local business and turn their logo into a cookie. Yes, it's similar to the "cookie my logo" collab we did last month, but this one ups the ante because we're featuring a local company - more on that in a minute.
- ➡️ Time: Thursday, 11:00 AM EST
- ➡️ Date: August 28th, 2025
- ➡️ Use Hashtag #SCMCollabLocal
- ➡️ Register Here: https://form.jotform.com/SugarCookieMarketing/main-street-cookie-collab
📌 3. How to choose a business to feature
Don't feel overwhelmed here - the easier this is, the better. But if you're looking for some tips to maximize potential with this collab, here's what we recommend:
- ✅ Find a hyper-local company.
- ✅ Consider featuring a restaurant or coffee shop.
- ✅ Try to pick a business that already has a bit of a following.
- ✅ Choose a company that's active on social media - specifically on Instagram (bonus if you see they reshare a lot of content).
- ✅ Find more ways you can squeeze content from this collab-featured business.
📌 4. What you're going to post
At 11:00 AM (est), you're going to post the logo cookie on your Instagram. Ideally, the photo of the cookie is taken in front of the business's front door (bonus if you get their logo in the pic too) - you'll likely get more traction that way. Your local audience will think, "Oh hey! I've been there, I love that place!"
Your caption is going to feature either facts about the company, your favorite menu items, or why the location means something to ya - make it interesting for your readers (and for the company you featured - they'll be delighted to read about themselves).
You're also going to tag the company's Instagram handle to see if we can get their attention (and possibly a reshare). Once you post, you're gonna engage with other bakers who used the same hashtag while they come to your post and engage too! This is a fantastic way to get your start in corporate orders - some bakers will eve
