Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
258. Baking it Down - Speaking For Clients, Not As
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
🗣️ Speaking For Your Clients - And not speaking as your clients.
In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As, we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients.
Except... we're not our clients.
🥣 We're not our clients so much so that we don't buy sugar cookies. We're so cheap, we figured out how to make them instead! 🧠 So it doesn't make a ton of sense to apply your method of thinking to your client's method of speaking.
⛔🗣️ Stop speaking for your clients. Start speaking as your clients. Speaking for your clients can derail your business in a few different ways, but today we've focused on five.
🗣️ Wallet-Watching
🧠 Wallet-watching is thinking your customer won’t pay your prices because you wouldn’t pay them. Of course, you wouldn't pay them; you quite literally learned how to bake sugar cookies, so you didn't have to pay someone else.
We speculate that "client speaking" thoughts come from a fear of rejection and a baker's attempt to get ahead of it. "If I lower my price, they won't say I'm too expensive and not worth the money."
In reality, the client came to you - they're interested in finding a way you can work with them and their budget. You and the client aren't the bad guys - the budget is! Now you two get to find a way to make it all work.
🗣️ Boredom-Betting
🧠 Boredom-betting is adding too many things to your menu because you THINK your customers will get bored with your best sellers. We often call this analysis paralysis, or basically adding so many options that our lizard brains think, "Oh man, what if I pick the wrong one? I won't buy anything at all."
🗣️ Social Sabotage
We see this one pop up every cookie collab. "I'm not on Instagram because I don't make sales there." You're thinking for your customers when you skip out on a social media platform because you don't find yourself buying on it. You're thinking as your customers when you realize not everyone uses social media the same way you do.
If you get a minute, listen to this week's podcast, Episode 258 - we have two more examples of thinking for versus thinking as your clients.
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As.
