33. Baking it Down - Pre-Sales and Pop Ups and Thrift Shops

Back to our regularly scheduled programming - the Sugar Cookie Marketing Facebook Group Baking it Down podcast is back again - and yes, we were back again yesterday too.

Here's what we're covering this week:

• Intro
• Marketing Minutes - Popups and Presales
• Business of Baking - What I learned from Thrift Shops
• The Course Recap - Bakesy App
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Sponsors

In the Marketing Minutes, Corrie wanted to briefly cover the pros and cons of both pop-ups and pre-sales and what makes them different. A lot of people don’t know what a pre-sale is and what a pop-up is - so she's here to explain the differences between the two and help you decide which one is right for you.

In the Business of Baking, Heather worked at a thrift store and took away some valuable lessons on unvalued items (she also learned not to speed in cars).

The Cookie College - you can sign-up for the waitlist email here. Bakesy - the invoicing app - will be teaching a course on how their app works, how to use it, and best practices.

In Voicemails, we have a request to keep twinterests around (lol), continuity in social media naming, and questions about the upcoming group challenge!

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• Fondant & Sugar Paste with Nicole DiGrazia
• Main Street Cookie Collab with Sugar Cookie Marketing
• Lawyer Baker AMA with Tammy Browning-Smith

Our Podcast Sponsors are Eddie the Printer, CastIron.me and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.

Transcript

Speaker 1: 0:00

It is test day. It feels like we just did this podcast. We did this yesterday. Welcome back. And this is the sugar cookie marketing group podcast. Say that time, whoa, the sugar cookie marketing, baking it down podcast with Heather and gory miracle Zoe code. And we called and it's not COVID, you know, cause we have an, I don't want to be that guy, but we have a family reunion that it's not our direct family, but we have to go. I swear if they listened to this podcast, you'll have to delete this. I can guarantee you none of our family, this, this podcast. So we're saying so, okay, great. With the sugar cookie marketing, making it down.[inaudible] what can people find here? Well, people can find the intro. You're experiencing this right now. I'm suffering through this currently. If you're still here, then we go into the marketing minutes. We have a few moments with the business of baking. We have course coverage for an Heather and I's the college. The cookie is going on real quality though. Voicemails group stuff to interest that someone demanded, we bring back sponsors and mailbag that we have not checked. Great. That's about it. But Corey has, I wanted to you so many people in the group were like, ah, cast podcast for life. But do you truly know that podcast? And we were putting you to the test today. If you win, you get five internet points in one virtual hug. Do not spend them all at one place. Right. Where it's going to ask you a question and then we'll go back and forth. Right. But we give them five seconds to answer it. And then we'll answer it five ish seconds in the realm of life in Israel. Okay. So we have 20 questions and this is going to put you to the test of, do you truly know the podcast? Are you just playing in? I want to let you know. I don't know because I was mocked down for so long and off Facebook because it couldn't comment. I just listened to the podcast and I, him that we listened to these yesterday is pretty funny, but I was off in the bathroom, see myself a bad review. Great. Okay. So we're going to go easy and then we're going to get a little bit harder, but I really want you to be able to maybe have their old start to threaten the group. We can see what the total points were for people. So tally every points as you go. And if you win, maybe Heather will make you a cutter or something. It's going to be grabbing one. Okay. Question number one. Which twin was born first. Let me say that one more time. Which twin, if you said Heather, you are correct. Yeah, that's a good one. Okay. Heather here. First one, which a twin is the baking twin. If you said Heather, you are incorrect. I did not even turn on an Evan. I'm not really can share what convection means. So Corey is the vaping twin question. Number three. What is Heather? And Cory's favorite soda slash pop, whatever you call it wherever you are, soda pop, soda pop. We call it Coke. We call it Coke. But I don't even think that's correct. Yeah. Cause we call everything Coke. Yeah. But it's not because Coke is its own thing. I don't want that. When somebody was, I was like, can I have Coke? And they were like, yeah. And I said, no, you didn't ask me what type. Let me okay. One more time for that big diet Coke diet Coke is the answer. Okay. How many kids does Corey have in bonus points? If you can name them all correctly. Mm mm mm mm. Mm. Um, the answer is coral actually has one kid and she calls him stop saying that just[inaudible] number five. What is the only episode number? Corey did not participate in bonus points. If you know why she didn't participate, who this throws back way, way towards the beginning. The answer is query was getting her fifth of divorce. If you answered fifth divorce, she is lying. The answer is episode number five. Corey was in the hospital for kidney stones. It's kidney stones and severe kidney infection. Two emergency surgeries. Heather held it. I imagine what I do. Hear that answer about what's water. Oh, wait. No. You're one below. Okay. Oops. Go ahead and change the format. Name, the cat, the cat's name that hates this podcast. And they're only made Baxter and this cat it's my grandmother's cat. It is this morning's cat I've ever met, which is why he walks out in the podcast. But he is rotund rotund. His name is his or her name is Phoebe. Baby lemon. Squeezing the full title. Phoebe thieves, thieves to Rudy stopped doing that as well. My grandmother. But every time we do the podcast, she leaves just like, she's just lacking right now. I'm going to go. Okay. Let's see. Has had the door. I'll be comfy feeling to know she's still, I guess she's consistent. Okay. What character? And the sugar cookie marketing, Instagram handle the did do the twins have extreme this name for, if you said the underscore at the end, you are correct. If for those who don't know, someone already had the sugar cookie marketing handle. They never posted to it. So a hundred bucks, they never, they still haven't. So Heather does not have that. Now question eight. What is Corey's husband's job. These are getting harder. Cause I've only referenced it a few times. I wrote, I complained about it. You did this. I needed his services to yeah. He takes feed pictures professionally. He is a police officer who did not get me off of vice-versa take that. Got in all fairness as a different county. But he's also said I wouldn't have any anyways. I don't know if you said question number nine, a loud. I did. Only reason why is because I played a podcast when I was trying to find these questions and I said, oh no, no, no. I think, huh. Oh, it's a little mouth thing. What is Heather's boyfriend's name? But dude, get the answer. Is Eddie the trick question there again. That will be a freebie. If you didn't get on. Right. Number 10. Where did the twins vacation? This summer covered in a podcast way back. And Joan, can you call it vacation? If Corey was yelling the whole time? I don't know. I was very stressed. If you said tease me. What big item did I sell? This is Heather last year in less than 30 minutes. And there, I think only referenced this twice. Well, she did have a big chunk of like of a podcast dedicated to it. Um, so if you can get this one, you, you are pretty good at the podcast. The answer is my Ducati street fighter 8 4 8 motorcycle. The motorcycle also accounts only get half a point of view. The next name, at least two of Corey's pets. I have three. So I decided that she doesn't talk about the cat. We know she wouldn't save in a fire. I love all my animals. Okay. We have Ruby kitty. That's the, when you don't talk about love her. She's my OJI. Uh, we have sweet baby Ray. You talk about him a lot. We have phys Aldrin buzz. Aldrin is awesome. Idiot, but indoors. So if you named two of those, you got that question. Wrong. Only refers to them as far as and Ray on the podcast. So those are acceptable answers. Um, how many seats did the twins open up? The cookie college course to the answer is two fifty, two hundred and fifty eight. If you guys out correctly, you move on to that. For that reason. Question number 14. What is the third twin's name? It has to be the name upon the birth certificate. It can't be the nickname. It can't be the name he goes by. Now. It is Greg Erica. Don't make me post, which state does Heather's actual boyfriend live? I've mentioned this in the podcast a few times as I did a drive up there and back, and someone also asked if you could do a meet up there when you go up there. Well, you tell him to stop acting up.[inaudible] grand rapids, Michigan five hours. Again, take that into Google. What other, uh, 16, what did the business? So that had an international scandal that the twins had helped with their reputation management or that you wrote that question real funky. You did. So what was the bee house of business who made international news? But it was a very, very, very, very local business. What did they sell? Feed pictures. Is it that's why had they keep saying feet pictures for those that aren't that for those that are just tuning in really? It was yesterday. Because if you said pizza place, you are correct to feed patients in reference to yesterday's podcast with chorea booted from the group because she was soliciting feedback picture from members. Okay. Number 17. What's the twins. I know we've talked about it. We actually even hosted a meetup over there. They're not going to remember and they're not going to remember. Okay. Yay. It's not 51. It's season saved. The reason why they call this seasons 52 is I love this marketing angle. It's a Darden restaurants, it's garden. So, you know, it's legit, which also spending a lot, but seasons 52, it changes the main menu every season. And it changes a special every week, seasons 52 and also everything on the menu is like 450 calories or less. I think it was under 600. I heard him say it the other day. Yeah. Their desserts are these tiny little shot glasses, full of cake or whatever type of cake you want. But we will order a bunch of them. And I'm like, it doesn't work. Everything on the menu is listed in one they're so good. Number 18, which city and state was the podcast recorded in front of a live Anya. That would be Orlando, Florida, a cookie con. Good job. Now we have only two more questions left. We could definitely come up. We'll do this every week. We're going to ask questions about the last podcast number 19. What is, Corey's extremely confusing handle on Instagram and Heather type that question. Yeah. I find your handle. I have said it so many times. If you don't know who I am on Instagram and if you don't follow me, it's the grumpy cookies. The crumbed cookies. Yeah. Past tense, plural there, you guys go with a, what do you call it? An adjective? What do you call it? This, you know, what really sucks is I went and did a corporate delivery yesterday and she had me walk into the room and she said, and here's Corey with the Chromebook cookies, which is a franchise. And so it's like, are you the Vienna one or the Burke? I'm the Woodbridge. I'm the home bakery. So Corey and I pose a question. Would it be a potentially time for a rebrand? And we haven't answered it yet. Chris seem sad and left. Okay. Number 19. Oh, number 20. What? The absolutely stupid product Corey bought from a Facebook ad. If you turned done to yesterday's podcast, you would know the hump. It is the, I literally called stupid. Godrej the supercar trait that you, it this morning for a little baby now. Okay. So that wraps up our weird podcast questions. If you got all 20 questions, right? This is a sign that you need help and please call the podcast. Okay. So this takes us into the marketing minutes. Korea. I know you want to talk about the difference between a presale and a pop-up, which I see that question a lot. I know. So I feel like people who enter a sugar cookie marketing group, feel like they have to know everything upon entering in that that man is not the truth. You know, everything are you heading? Yes, please. Um, but pre-sales, and pop-ups are quite popular in the baking community because both can be great money sources and a revenue for your business. Um, what is a pre-sale? What is a, pop-up a pre-sale is a great, where are you going? Isn't it going to create ambient noise and you don't get, Heather makes me not make any sound turns on. So, okay. Pre sale, um, is something you can do almost exclusively online, pretty much. Uh, you make an example, a sample is what a lot of people call them. Um, and then you post the picture and you see how many people went to buy it. So you would open your presale. Hey, I'm selling this between August 1st and August 31st. I can only make 15, please order here. And then what people can do is they can place an order for that sample. You did. So if we were doing a Halloween set, um, they could place an order for that set. If you were doing a Halloween set and had a customization on there, you can use things like jot form and Google forms and have them input people's names. So if they were making it for their kid named Archer, um, they could put that in the form. And then you would be able to know exactly how many you needed to make by and also throttle how many you have to make. It's a great way of controlling a lot of the aspects of it. Yes. So I did for back to school, I did bite-size bits of encouragement. Say that name five times fast, but you got a little bag full of mini cookies and you could choose five phrases on there. Um, ended up selling around 25 bags, which was great. And then I had to cut it off because I do only have so many hands and times in the day. Um, but it was able to, I was guaranteed those sales because I do require payment upfront. And I highly suggest if you are doing pre-sales to require payment upfront. So you're not running around towards the end of the month being like, Hey, do you still want this? Hey, I made it for you. I haven't gotten an answer back. Um, if you do the pre-sales collect money upon ordering, and then when the time comes, you send out an email of where they can pick up. And that is basically what a presale is. I like it. I like it. So pre-sales versus pop-ups, which would you for me, and for the time that I have, I can only necessarily really be successful at a presale because pop-ups do require you to bake a lot in a shorter amount of time. So say if we're going to do a pop-up and I wanted to sell a Macron's, I want to sell sugar cookies, drop cookies, cinnamon buns. If you took the live with the Martins, I'm a pop-up you can do it either on your front porch where you can team up with a local, small business, and you literally pop up one day for as ma to make as many sales as you can. The problem with pop-ups not saying it's a problem is you make everything beforehand, so you're not guaranteed out, but you it's now look from the end user's perspective. The presale is I'm purchasing with delayed gratification, which humans don't like, right? The pop-up is instant gratification. And you have an opportunity with popups that they can buy one thing and they say, oh, that looks so good right there. I want to buy that too. Um, so you can make a larger sale with a popup versus presales. Now what a pop-up in a farmer's market kind of run the same concept of campaigning. Like, uh, as far as marketing goes along the same lines, popups are more of the fear of missing out. Like I'm not going to be here next week at the farmer's market, whereas farmer's markets every single week. So farmer's market, huh? Nicole. She does the pop-ups and she moves$3,000 worth of product in a day. She's conditioned her audience very much using FOMO so much that they're hiding in her bushes, which I find crazy. Hilarious. Um, but yeah, that's another great aspect. So for the approach, you know, I think that people are like, well, if I'm not doing pop-ups, I'm not being successful. No, uh, popups do require some time into there. Or you can also, you can bake and freeze. That is absolutely a strategy. Um, but if you want to, you could take a week and you can make as much product as you wanted to. Um, your sales campaign will look different for a pop-up than it will a pre-sale because you're really having to hype that fear of missing out, um, presale is hype for pre-orders, right? Yeah. So you're guaranteed. We're really trying to make people fall in love with the date at which they're picking up. If you're running it up to Halloween. So two, three weeks out, I need you to fall in love with the person that you'll be when you pick it up around Halloween and you get to fall in love with design. You already know the design, usually with pop-ups the baker decides what they want to share, what they want to make. A lot of people make stuff and don't post about it. They're just like, Hey, come to my pop-up and find the next level of your life kind of cookie design. And I've seen people do, uh, popups in conjunction with the presale pickup day. So they will come in and to come pick, pick up their pre-sale order and see that this other table over here is pay what you want, you know, pay, grab what you want. Um, but that's a really interesting idea. When I see people do that now, Gina and taught some lives in the group on, she does a presale pickup yes. At two locations. So she'll buddy up with one of her neighbors at the other end of town and have people give them two options to go pick up in certain places. Of course they are telling her ahead of time. So she knows which product needs to be in which location. Um, but that's a really awesome idea. Definitely because she can cover more surface area. And Nicole has really conditioned our audience to understand how her popups work, the items, how she promotes them. They know very well. What her pop of is to, you said a great word there. You said conditions, her audience, um, you will, you have a sellout number one successful pop-up the first time guaranteed. No, because your audience isn't prepared for it. Imagine if Heather had a company that's sold high heel red bottom off-brand shoes, and then one day she says here's a tennis shoe. Do you think her audience is prepared to buy a tennis shoe? When all they have seen is high heel red bottom shoes? No, absolutely not. Um, so training your audience is going to help you. And if you've not done a pop-up or a presale before you are a marketing campaign, the time allotted to market, this is going to be a lot longer. Um, you're not going to just say doing a pop-up tomorrow, please be there. It's not going to worry about, okay. A couple of this is Hyundai. Hyundai is a car company. I think it's Korean based. The door has sleeved for unreliable cars in the nineties. You know, making everybody man, someone's like my 90, but hold on a Hyundai realized that they could rebrand in a market, the vehicle. So, you know, you see, you know, the Hyundai Sonata, very common car, everyone likes it. But then Hyundai said, Hey, we want to enter the luxury market. Okay. Hyundai was known for these more affordable commuter cars now wanting to compete with BMW Mercedes. So they came up with a Genesis line. If you've seen the new Hyundai Genesis, they have the SUV and they have the sedan. They no longer have a sports car. I don't think if you look at the logo on that car, it is not the Hyundai logo. It just says the word Genesis. And the reason that they did that is because their audience is conditioned to see Hyundai as a sign of affordability, but they wanted to upmarket the Genesis line. So they've left off the logo. Completely crazy thing to do. But a lot of auto manufacturers do it. Uh, Toyota, uh, their luxury line is Lexus. They completely created a new brand. So that Toyota could market to the family person is Acura. Yeah. So you guys see how that when your marketing strategy is so different, you've got to condition the audience and warm them up. And then when you go, you know, we have the thing. If you're, if your logo says Cakery and now you're offering cookies, you know, you gotta, you gotta consider that in your product lineup, things like that. And getting off a tangent, I would love a Hyundai Genesis. Has he been, if we drive as a hundred dollars, there goes, my God looks like it just really, it looks like a rolls Royce, but it's a Hyundai. I just think they've out, done themselves well back to preschool and not others, the pre-sales and popups, which one is right for you. If you were like me and you work full time and a time is not plentiful. Um, I do customs during the assault yesterday. What I thought yesterday was day off. Um, I enjoy pre-sales because it lets me know what I'm in for. Um, I can sell a certain amount, then I can open it up and sell a certain amount more so I can create that same type of FOMO, but I know what my expectations are. So if I sell, say 15 units for my presale, I know, Hey, I got to start baking this day. And then I got to do this. And then I got to do this for it to be ready for pickup by that day. So pre-sales are for planners. Yeah. That's a great way to put it. I enjoy it because it works with federal planners, but it's a different type because you're saying you're going through your data for a poem and be like, Hey, my top sellers are this, this and this. I really want to push this. I'm adding DIY kits this time. And you're kind of going off of a different approach, different approach. Um, so choosing a pop-up or a pre-sale, there is no wrong answer. And if you do not sell out, that is not a failure. Um, it is taking that data that you learn from that presale. And from that pop-up and using that and saying, Hey, I'm going to tweak my next pre-sale my next pop-up. And I'm going to gear it more towards this. I sold out of this product at my pop-up and I didn't move one of these other things. So my next pop-up, I'm going to nix these, and I'm going to add more of this because that's what my audience wants. So of course, about his tracking data. If it can't be measured, it can't be improved. If you guys are flying blind and you don't know how many of XYZ and you made, and you don't know how many are leftover, then it's really just a stab in the dark about what sold. Well, you're just going off of a feeling which is very dangerous. The annoying thing with pre-sales, I will say, so you don't usually just buy one bag, like say if you're doing a packaging thing, like the blue bags I did, it came in packs of 10, or you could get it to packs of 50. So you have to invest, unfortunately, analyst one bag, um, which you have to get 10, so then you'll have 10 bags. Um, so if you don't move any, then you're stuck with the 10 bags. But I don't say if your presale doesn't work in, nothing moves to just forget it, repackage the idea and sell it as something else. Don't just be stuck with 10 bags because you feel like you're one post. It didn't perform well. Um, if your audience is used to blue bags, you're going to have to do a little bit more of a guerrilla marketing campaign. Whether you make one and give it away to get the name out there, um, you post a bunch about it. It's not usually just a one and done type of thing for pre-sales great points. We're going to do a pop-up. We are going to do a pop-up. Heather said I can take a week off and bake my buns off, and then we can see if we can do it. The only thing I don't want with a pop-up is I want my stuff to look cute, but I don't want to have those giant like bins and you know, the cute little tears, the tears. No. Why would I have the first one hobby lobby laid out where to put it where I don't know Corey and I are going to have an intervention on a basement storage step. I don't know, put over the place. Okay. That's a great point. I like that one. Twin the business with baking. I okay. As you know, I've decided to take all the steps to combat a speeding ticket. Um, I've gotten many speeding tickets in my life. One of these days I'll learn to slow down, I guess. Um, but I've never actually followed the course of action recommended to combat one by the popular mechanics article, Virginia ranks the fourth worst state to get caught speeding in New York, Massachusetts and New Jersey being the third, second and first. So Virginia loves it, speeding tickets. Um, but the steps they recommended to combat a speeding ticket was ascertain your driving record, retain an attorney, complete a reckless driving improvement, class, community, volunteering, speedometer calibration, your college GPA report card and character statements signed and dated. Oh, I'll be truthful. So I did the drive. I got the driving record, got the right one, cause he's calm. Oh, Woody, can you write it for him? Having, uh, and I completed the reckless driving improvement class. And so community volunteering, his ticket came up and uh, I did that on Friday. Uh, loved it. It was crazy. I've actually never had the opportunity to work retail job, even though I thought it would be retail. You choose what you do when you come out of high school. And I went retail or otherwise went to government contracting met when I showed up, you know, it's kind of an awkward, Hey, I'm here because I'm required to be. I know I'm not here to help. We're here to help because it to, so this tiny, adorable little lady named Nympha is like, Hey, have you ever seen a point of sale system? I said, honestly, oddly, no. And she's like, well, welcome to your life today. Yeah, honestly, I can't begin to describe how much I missed it up. I missed so much one, man. It was like$3 and 29 cents. It was outrageous. It was a dollar. So there has been an issue. I must so, uh, but it was really a, it was really messy back there and they let me clean it up. I mean, I had PRL I had cleaned out sales tickets for five years ago, by the end of it, they asked Heather, please get another ticket and come back. Yeah. They asked me, they said we don't allow walk-ins but we will for you guys. I'm sure you will because that was dirty. Um, so anyways, I spent about four hours, uh, working this point of sale system in a thrift shop. And when I say thrift shop, I want to say it is all aspects of a thrift shop. Don't think something Goodwill organized. This is state run and the amount of people who came up to suspend run by the state. I don't think it is, but this one was, oh, this is dated family services. Um, the amount of people who came up to buy another person's trash, cause literally as much as people were buying, people were dropping off stuff for absolutely free. I know. Cause for someone who doesn't have a signing, the thing they needed to turn into the government, I don't know what I'm signing to say. Like how much it was worth. I don't know what I did. She just kept saying, just sign it. And then there was one line, that's an employee signature. And I felt like that was me. Oh yeah. It was wild. Heather miracle. It's on[inaudible]. But uh, you know, a woman came up and she probably sat in the store for two hours going through old drawers stuff that I probably have. And it's not been my nice jewelry, very tarnished, Sterling, silver, um, costume jewelry. She came up, we started bringing her out. Um, and she constantly fought the price on practice. She would say, I don't think this is worth this. And then Nympha who was not trying to make a profit. She was trying to move product was like, okay, let's agree to this. Let's agree to this. So absolutely everything she put on the counter, she fought on the price. She got a discount and she ended up spending over$300 on costume jewelry. So with my four hours standing there, I probably went through about$2,000 worth of people buying other people's trash, but almost every other person fought on the price. Um, because we were at a thrift shop and they understood how it worked and absolutely everyone who asked for a better price, got it. Those people are our type of audience that works well for thrift shops that throw shop has too much stuff. It needed more space. So our job was to get the stuff out the door. Now, when we talk about our cookies, a lot of you guys are like, well, I raise my prices and people balk at the price and they asked me to discount. Yeah, you are a thrift store pricing point. You were at a thrift store pricing point. And now you raise your prices and the thrift store, people who are conditioned. Here's that word again, to ask for the discount, because that's what you do there. I was surprised when somebody didn't fight me on the price. Oh, also it wasn't authorized to lower the price. So I had to go find in for every time. But, uh, when those people at the thrift shop would not be caught dead at Tyson's mall, no it wasn't what they wanted. They wanted it, they search and seizure. They wanted the discount. They wanted the treasure hunt. They wanted the discount. They want to feel like they got one up on the thrift store. Little, they know that sort of store just needed to move a lot of products. They were really on his face. So what I've learned is one people will buy anything. I was my biggest takeaway from this thing. Is there stuff that people were buying that was broken and they still bought it and they weren't even looking at over. There was a no re return policy. You could not return anything. You purchased their, um, charged tax on everything. So anything that was in there was constantly floating through. People were standing at the checkout line. This is my second thing is upsells at the checkout line where a standing there was so much stuff right in front of them. But I watched almost every person pick something up around them and throw it on the counter right into flora. Yeah. That's a fourth thing is so dangerous. The snaky line with all the little tiny products that are still really expensive, but that's a great strategy for pop-ups. So if you have your checkout, whether you're there are not having something around that checkout portion can lead to more sales, especially if there's a line forming, they have nothing but to do, but to stare at your products. Absolutely. So a lot of people stood there and in the thrift store and none of this stuff matched a lot of it was, you know, haphazard, but a lot of people just grabbed it and threw it on there. And another funny thing I saw is a lot of people would put the stuff that they wanted to hold. As he went back to treasure hunt upfront, as they put it up front, more people became interested in it because someone else else wanted it. Yeah. It was up front and center. Now somebody wanted it. There was a desire there. Now if they get it, I don't. And then people would say, Hey, can I bridge this? No, unfortunately. So then I had to start writing sold on it so that people wouldn't grab it. Oh, wow. Yeah. So, and then my final thing is when it comes down to your target audience, if you're at thrift store pricing, you can not be mad at the client who asked for the discount. That's what they do. It's what they're used to. And it's what they're conditioned to think. Um, but when you switch over, you're going to have that. It's going to be well where you're going to lose sales. People that were used to playing your cheaper prices are not going to want to pay more. They got the same exact thing to them for cheaper. So to, for them, to, for you to raise the prices, whatever excuse you used, whether it be butter's more expensive or anything like that, that's going to be something that's going to be hard to justify for them. They're used to paying a certain price and now you are up to that price for the same product. Right? So could you make a business with thrift store stuff? Yeah, absolutely. But I'm going to tell you that I saw Nympha and her two assistants, they never stopped moving. Um, I did think, I think she had a Mercedes, a beautiful Mercedes parked outside, but I still don't think she was paid enough. The amount of running around that she had to do to accommodate this. Okay. Look like Tyson's. How much, how many hours is it going to take a Tyson store to get through$2,000 worth of product? Guests is going to do it in a, in 30 minutes. Yeah. Uh, this, I had to work four and a half hours to get through that much product. It was so much more work. And so many more people, so much conversation. We had to go back and forth. I don't want to pay this. I think that's too much. Hey, is it, can you get, I want to find the other shoe. I did. I don't know if the is not there. It doesn't sound like they have it today. That aspect, if my dozens are six, let's just say they're$60 a dozen. Um, but someone else is charging$30 a dozen. Let's say if I'm like, okay, lower my prices. Now it's$30 a day. I have to do twice as much work to make the same amount. If I was charging$60 a dozen. But I would allege that it's not just twice as much work. I think it's going to be more because, um, someone posted in the group yesterday, cheaper clients are a little bit higher maintenance. Um, a friend of mine named Mike, he works in, I F I T infrastructure. He says, it's so funny. Um, you know, our average contract per month is around, uh,$5,000, upwards of a hundred thousand. But it's, you know, these typical clients, you know, we install a server and stuff. He said, the client who pays us 1500 a month, 1,500 is so high maintenance because we're at the top, top, top of their budget. Is it the client who pays us 5,000 a month? We hardly hear from, because our job is that they don't have to worry about us. Right. So consider that when you feel like somebody is like, Hey, that's just way too much. It is. It is way too much for their current budget. And that's okay. It's absolutely fine. Nobody's wrong here. They're not wrong for asking for the discount. They're not wrong for saying it's too expensive. It is to them. That's their reality. Um, but for you, it's also your reality that you've got to cover your costs and you're going to face burnout. I saw some people in the group yesterday saying they're just really tired. Yeah. They're just so tired. We're just getting into like the holidays, the championship game for cookies and baking. And that's the holiday. Imagine if you raised your prices by X amount of dollars and it allowed you to take one additional day off, but you still made the same amount. Wow. What a recharge. Yeah. So let's say, okay. You know, aside from weekends, so let's say one day a month is absolutely free. If you raise every sale by a dollar, what if you raise it by$2, you get two days off and just consider that. If you're, if you're at a price that's so low and you're so burned out when you're going to quit, you're just going to quit. It. You can't, there's only so much energy. Yeah. Um, so, um, I thought that their shop was very interesting exiled from the demolition I did on the portrait point of sale system. Yeah. I don't really know how to use it. Like if someone asks for a tax exempt, I said, buddy, I got a guy whispering, saying you seen the way too nice to work here. I don't. I volunteer. Um, I wanted to go into the Instagram course. Okay. So Corey is referring to the cookie college, the 250 people. We have some seats open up at the end of the month. We had some college drop outs. Love them. They'll love you guys. Love you guys. Thanks for if you guys come into the cookie college course and then life changes. There's an ebb and flow. You have more money this month. You have less money next month and you have to take a break from the college. I will never be mad at you. Yeah. I'm just appreciative that you spent any time with these annoying voices. You have to leave the college. Hey, I'm so glad you spent at least a month, a month or two with us. Then go back into the sugar cookie marketing main group and continue to ask those questions. And if we can help you there, let's help you there. You're still our peoples you're most of our people, you know, at the end of the day, like, you know, we talk about our sponsors and we talk about you guys, if it wasn't for your support and specifically the college people paying, um, if that hadn't sold out, we wouldn't have been able to continue this. And we wouldn't, um, it's been a blast and I have a lot of fun, but like we say, you gotta make money. If it takes as much effort. And Corey and I worked on this project for over a year before we monitor actually we paid money out of our own pockets. I think what probably started out costs around five grand. If we're honest, if we were on the, so when you guys pay back into this, like I know you're like, where's your settling to us. Absolutely. And thank you so much for paying into this because you have a blast working with you guys. This is, this has been my shining light for the past year because it was getting pretty burnt out in my day job. Uh, and it wasn't because of work. It was because of the clients. Um, but I wanted to talk about the course. We are going to be highlighting. There's going to be a course that comes into the college and it is for the bake C app. And the Banksy app is all-in-one done mobile place where you can take orders. You can, um, send your, what am I looking for? The word, send your invoice. You can mark your calendar as booked or open, um, and everything like that from one spot. So the Banksy team is going to teach a course on that in the people ask about the big seat app. They were actually at both cookie cons. So you could have known from them their, um, we talked to Daniel. Yes. Yeah. I'll be curious to see how that bakes the networks. I know you pay a monthly fee to them, which is great because it takes money to make money. And then you can use them as an invoice, a payment processor, and you'll pay them a small fee. Just like you went through Stripe or you can just invoice through Stripe and skip their yeah. So you can go right. All the way to the end. And instead of using them that you would just send your link to, I bet there's something like work around. So that seemed cool. And Daniel seems, I seen the like really techie people. I need to email them today. Nevermind you. Um, so yeah, they piggy college. If you want to check out kind of what the offerings are, you can go to the cookie college.com and uh, just peruse, uh, have an example video. Some of the content that we have in there, I have a breakdown of some of the stuff. What are the classes you've added this month? I did the Instagram one working on at DIY kit presales. Um, that's going to, we're doing our tests this week, week and next week I have an SEO mini series and then people say it puts him to sleep and they love it. And dedicated dragon. I bake along Cory as promised to Curry college, one bagel on each month. So it isn't marketing related, but it allows you to add more product and I'm right. I know I actually kind of enjoy the week long. I don't think I would. I didn't think I would you have a flower big, long this one? Yeah. This one. Okay. That is fun. The college is fun. Um, and the group there, yes. Sorry, are we dangling this in front of you guys? Like a carrot? Absolutely. The group, the Facebook group, because you get access to that private group when you pay in, um, they ask a little bit more in depth questions. Um, and we can really tell, you know, people are like, haven't having an issue with this domain name. Okay. Let's get the DNS records set up. Let's get Facebook integrated here so they can get it. And then if I can do a pre-sale photo, spend my own money and help you and take the photos for you, give you the copy. Great. And I gotta say, yeah, absolutely. I care in front of you guys. Corey has decided to like, take these photos and write everything. You need to post the photo, the copy, purchase everything you need. If you want to recreate the photo and like make the cookie and things like that. And then where she bought everything, any discount codes and like you walk them through everything. A hard thing with pre-sales as we talked about is you have to buy the stuff to try to sell it. But sometimes you don't sell out. Now you're stuck with either bags, boxes, cutters, and things like that. So let me spend my money, let me do the photography. Let me give you the copy. And you can see how many pre-sales you can actually now. So say if you make 10, pre-sales you say, okay, good. Now I can invest in this stuff and I can actually sell this, but you get all the copy and the photos beforehand. So you don't have to spend the money to make it. Okay. Now I, now I have the boxes in the bag. Okay. So that's great to, as we move along here, that's God's again, if you want to check it out, the cookie college.com actually what's cool is, um, the cookie college includes these digital downloads each month, but a lot of people just wanted that aspect of it. So you can actually buy the monthly digital downloads for 10 bucks. I think so 10 bucks subscription. So that means you pay into each month and then you get a set of 12 Instagram and Facebook posts, um, that you can customize in Canva, which I walk you through, how to do everything. I've already built them out in Canva. All you have to do is add your photo, change your text. And I think you used the free version of canvas. I've made sure to use a free version so that everything I created you can create from the absolutely free version of canvas. So people who are like, I don't know what to boast. They never have enough content. This is for you. Yeah. If you are posting once a year, we talked about yesterday, this would be your solution. And you can just use a scheduling app, like Facebook business suite to schedule it out for the month. And then you had to think about it. Yeah. Um, moving along, we have voicemails. Here's a text. Hello twins. This is Melissa from the cake pop factory, listening from the big booming metropolis of LA on Nebraska. Just kidding. There's a population of 60 ish people here with the township within the township limits. Any who I just want to say thank you for the group. Thank you for the podcast. And thank you for always being willing to share your tips and tricks to help us make us all successful in whatever we're selling. Shout out to my cake. Pop peeps. No question here. Just wanted to say, please don't get rid of the twin trust portion. I heard one of you mentioned that you were getting rid of it. And I immediately thought no, because I personally, it's one of my favorite parts of the show. I also wanted to share some wins with y'all because of your advice and guidance. My tiny business is officially booked for the rest of the year. I've successfully been booked for a wedding in September, 2022. And I feel like I'm mastering the delicate art of customer service and setting my boundaries. And also I've revamped my booth set up using the feedback from last week's podcast. Again, thank you all for everything you shared with us and thank you for reading my long novel. Hi twins. It's me again. I forgot. I actually do have a question on business cards to see a lot of bakers refer themselves as cookies or cookie artists. And I love that fun title. I currently use owner baker on my cards. I want to pick your brains for something more unique and fun. What would you call someone who makes cake pops cake? So I would say that business title works really well. When you have a company that has a hierarchy, uh, you know, owner, account manager, things like that. A lot of us are a one man band, Cory and I to man, man, a lot of people here. So I would use that line on your business card as a funny marketing channel, you know, um, I think I had said God's gift to Del one time when somebody was asking what to name themselves as a cookie business owner cake, pop queen, things like that, something fun that could show your personality. You sound fun. At least just in this, uh, text message. You said that some of us are like something a little bit more creative because it does. Everyone knows you. The owner operator, marketer, account manager, front desk manager, office admin, and things like that. I would encourage people to be a little bit more creative here because it's, I'd rather people laugh at it than just see it. Otherwise we're just going to glance over and it's not going to stop exactly. Unless you have the last name, miracle. Hello. We have voicemail. Number two is a text from 4 0 7. Hi twins. I am dinner from, from God cookies in south California. And I absolutely love the podcast and have learned so much. I've recently set up the Google, my business page and website. Thank you for the info on this. I had no idea how to do this before the podcast, but I'm unsure how to set up a payment option on my website and be able to sell directly from my webpage. How do you go about setting this up? Thanks again, for all the invaluable information you have really helped me take my business to the next level. Love you both Jennifer from gut cookies. So how would she set up a payment on her website? It really does depend on, on your website builder. Uh, so there's many options. Okay. Let's start from like step one. I don't have a website. Okay. PayPal does invoicing. You'll set it up as PayPal business. You'll give them either your social or EIN number for your business. If you're, you know, registered and then you'll be able to invoice people and charge people through that. And you can create a button on that as well or a landing page and things like that. Okay. That's like, I know I'm out the gate. I need something to go on. Square allows you to collect invoicing from a point of sale system. Uh, and I do think it integrates with Weebly, which is a website platform. So I think that's what most people are doing from that. I think the square does do its own websites. I need to get into square a little bit more than he does. So that's another option. A jot form is a form, an intake form that you can connect a payment processor to you'll need to create that PayPal business account or that Stripe account or that square account, but you can connect it to jot forms. So when somebody is about to submit to you an order before they can click that submit button completely you'll have to collect payment, which is great. Cause we're in team 100% payment upfront for orders under X amount, um, forwarders all of us. But like if you were a wedding, I agree with that. I get why some people don't do it for bigger, larger corporate orders. Um, so that is what that is. Now. One of our sponsors is going to push launch, I think on the 19th or they're cast iron, they handle payment processing. I think they use Stripe as well, um, to process that. And then I take a commission off the top, but that's how that, so cast iron, you just say, here's my shop. Here's my products send the link to your clients. They click through, they buy cast, iron handles the payment processing. You get money less their fee and less taxes or less the payment processor fee. And then you get paid out into your bank account. So there's many options on ways to take money and then cold, hard cash. You can do that too. Um, I don't carry cash on me unless I don't know to cash because I don't have anything to break your cash with. Cause I don't carry cash. I also require a payment at the time of booking. Uh, so I'm not having you drive over to my house just to give me a Kashi. Um, which is fine if you want to. It's just not my ideal client is not going to. So I, some people are like, I only carry cash and I say, well actually only take these forms. Um, if you would like to book, you need to create account on these. And so basically Jennifer to work the problem backwards, uh, find out whatever, um, website builder you're using, it's Wexford square, or if it's GoDaddy and see who they integrate with, they're going to have an option for it. A lot of these places do now, uh, I know WordPress I've, uh, integrated using word, uh, woo commerce in which drive by thing. So those are all fancy words to say. It's just the process of connecting the website to a payment processor. Yeah. Um, okay. We have two actual voicemails. Lemme play

Speaker 2: 45:01

MI. Hi, it's me again, twinsies. Um, just left a voicemail. Went terribly. Let's try again. So my question is I have a Facebook page that was hacked. Awesome. Report it to Facebook. They're doing absolutely nothing. So if you know how to fix that, please help us out. Um, my real question is my handle matches that page from my Instagram. So they were connected. They were the same handle. So I could just hand out my cute little cards and say, Hey, follow me at this handle on Facebook and Instagram can't do that anymore. So I need to know, do I change my Instagram handle to match my new page that I'm creating? Or do I just suck it up and put a different handle on both of them? Do we need that continuity? How do you feel about that? Help us as drought. Thanks so much for all. You do love you. Bye.

Speaker 1: 45:57

All right, Heather, you take that one because I know you didn't ha ha at sugar cookie marketing underscore yet in a perfect world, we would have continuity. That would be my goal. Is that my website, my Instagram, my Facebook page, my tick-tock the handles all match. Fortunately last I checked the world. Isn't perfect. Neither is sugar cookie marketing underscore on Instagram. Um, so one of the guarantees is you're never getting that Facebook page back. Let's operate under that concept, that the odds of you getting it back or something, then she's like, gee, thanks. I know. Right. But Facebook is operating a skeleton crew right now and there's just been a huge gap in, uh, you know, customer service for them. Okay. Whatever. I've not seen anyone be able to recover their Facebook page. That's been hacked in the last year. I haven't been able to see it. Um, maybe if you talk to an ads account manager, possibly, but even getting a hold of them these days are it's hard. I can't, well, I can't even advertise that. So yeah. Okay. Core is going, gonna help. So what I would say is if your, if you could have continuity, great. My question would be this. Um, probably if it were me, I'd leave the Instagram handle the same on the new Facebook page, assuming they could match it. So sugar, cookie marketing, let's pretend that's the Facebook handle. We can't get then sugar, cookie marketing. And I even hate to say this VA because we're, you're a location-based I would add maybe the state identifier, the state abbreviation at the, at handle. She can, you can name a page to keep the page name, the same, the handle. I would keep it as the same to the original page as possible. If you completely rebranded, this is a different answer. So I'm assuming you didn't rebrand. You just can't access that original page handle that mirrored your Instagram. Yeah. Probably keep the Instagram the same. I'd probably keep the front end side of the handle the same. And then just add the state identifier to the end there, which I know. Not ideal. It's not a perfect world. It's not a perfect solution. Neither is the underscore at the end of sugar, cookie marketing and Instagram, then I almost make a post on your page to let them know like people are going to at your old page name because that's what they're used to. Um, so you're going to have to tell them like, Hey, this is what happened, uh, tact. Um, right. So, you know, she's got to operate for those of you listening. She's lost access to her page. She can't make the post on that original page anymore, which is why I'd love to encourage you guys. There's a couple, you know, tips I'd have here is, um, have more than one admin on your page and have both admins have very strict, um, password managers and two factor authentication turned on, you know, somebody posted in the group yesterday saying, why am I getting this verification code? And I said, Hey, it's because somebody has your logins. They're just getting stopped at that one point you're you're already compromised. What happens next is up to you. Um, so guys, I even go as far as to recommend changing those passwords last pass.com, uh, will tell you when your password has been compromised when you've had it for too long and when you're using it in multiple places, if you don't follow what I'm saying, you remember that I told you so that this is coming again, you will lose access to your account. Eventually it's a matter of time. What text is, they can boot you out. And, um, the recourse is very, very difficult to ever get that back from Facebook. So all that hard work, all you've learned in sugar, cookie marketing, um, could be risky if you don't just take a few minutes to, um, solidify a good password in a good password manager. Yeah. So I mean, I, you know, annoyingly, my password for Facebook is 17 characters long. I don't have to remember it. I have last pass. I do pay for the last pass subscription. It's free on one device. I do have it running on two. So it's$36 a year and it will be one of those things. I probably pay for it for the rest of my life. And what's great is when I was locked out of Facebook, I still needed to make some posts and do some work using it. So I had, Heather sent me her password and how she sent it. She can send it to me through LastPass and it makes it so I can't even see the password. I can only use the password. Um, so she still was able to cover herself and not send me the actual password. I just was able to use it when I logged into Facebook, but I could not physically see it. So if you have a VA, if you have a friend who's helping you manage or something like that and you trust them, but you also don't want to have to change your password every time they're done. You can just share them that password through last pass, which populates without showing. It's pretty. It's pretty awesome. Yeah. Okay. We have another voicemail here.

Speaker 2: 50:15

Hi ladies. I'm so thankful for, um, the knowledge that, that you ladies share on the podcast. I've learned so much, um, by listening to you all and being a part of the Facebook group. I have a question about the main street cookie co-lab. Um, I'm really excited to do this. I live in the beautiful city of San Antonio, Texas. Um, my question is, um, in San Antonio, we don't really have, um, a great like main street sign, but what we have are several wonderful places that, uh, that we'd love to hang out and take, you know, uh, visitors to, we have the river walk, which is beautiful. Um, and then we have, uh, this other area that's really up and coming the last few years, kind of an urban, um, brewery that has been, um, I guess, you know, rebuilt and it's called the Pearl. And, um, so, but it's a completely different location, but what I was wondering is what do you think about if I did a set of cookies for San Antonio? Um, I'm thinking like three different cookies with the three, like several different, like beautiful hot spots, places, um, like that. Um, I know that the Pearl area has a pretty big following as far as social media, so of course I can tag them. And, um, but I just wanted to know your thoughts on that. If I could do like several, uh, cookies, um, to, you know, uh, bring out several beautiful parts of our great city of San Antonio. So my name is Holly Carnahan. I'm the owner of Jordan Taylor's designs. And, um, that's it. That's what I wanted to ask you. You ladies, and thank you so much, have a great day

Speaker 1: 52:04

Highlight. That is a fantastic if you have the time and you can do that. Absolutely do that. I would love if you made it a marketing campaign for yourself where you highlighted great places each week on your Facebook page, that really creates a local feel, a local vibe, a local community. And that's something you can add in addition to all of your other offerings. So instead of always feeling like you're pushing sales on your page, you can actually highlight different aspects of your beautiful city that you live in. If you wanted to post them all all at once on Friday for the, um, uh, main street cookie collab. Absolutely. And then sprinkle them out. Um, on Friday you can post them all and then highlight each one with like a write-up like this place has been around since the sixties. And it went through this name change. You can find this here. I visited it. Um, a million times is where I got engaged or something from, uh, from your efforts there, you can really make that content work for you. So on Friday post, if you want to post them all. Absolutely. But then, um, take different photos. Um, so you can use them throughout the next couple of months, because that is a great campaign that can actually bring you loads and loads of local people to your page and odds are they'll share it, especially if you can, uh, email the business and say, Hey, I was wondering if you can give me some fun facts or tidbits about this location, uh, so I can highlight it and reach more people for you guys through my page. So whichever one you want to do, I think it's fantastic. I don't have enough time this week, so I'm only going to do one. Um, but because of that, what I've been able to do on my Facebook page is go to the farmer's markets. I'm already going to take pictures there and highlight it that way. I just can't make a cookie cause I don't have the time. Cool. Okay. So when is that? Uh, well, well actually it brings us to groups, right? But if you want to call in or text in our phone numbers,(571) 556-5644, or you can email us at hello marketing and a bunch of emails. We've got to hit those out next time. We're doing like, got to go back through the emails, got some great questions in there. Totally forgotten that don't email us. We got it. But call text or email and we will hopefully be able to feature you on one of the podcasts. Great. And thank you for all you guys, obviously I'm feeling in a grateful mood, thanks for all the guys who, uh, emailing and messaging the gals and Phoebe, we have 1150, uh, for messaging and it does make that less painful for us to talk about group stuff. Okay. So we had some awesome past lives. I think we covered it in yesterday's impromptu podcast, but I don't think we touched on which ones we did cause we didn't have it written down, not a glue. We run prepared, but we had biscotti bay bake along with Jessica Forester. She is the biscotti baby of the group and she, uh, that's the name of our business, which is hilarious. Um, she really takes some amazing photos of biscottis. Wow. I love doing her bake along so much. Now she is creating a virtual bake lock for her genius genius and yeah. What a great way to practice a virtual bank along by one, you're giving away your services for free, but I guarantee the group will tell you they don't like, uh, cookie con Dallas officially wrapped up. And Heather, I think they gave the alert to when is the next one and where you no next year, March 2nd to the fifth, uh, 20, 22. Yeah, but they're only right now going to do one, right? Apparently poor Mike and Karen are exhausted and God bless their souls. They did cookie con Orlando and in less than a month, headed out to Dallas to do it all over again for an even bigger group. Yeah. Wow. But so that's going to tell you, they were able to have, uh, around over 700 people at Orlando and over, I think a thousand people at Dallas and now all those people, plus anyone who wants to go is going to try to sign up for Reno. So the day that, that cart, so people are going to ask, I know, cause people were asking you when can I buy tickets? Can I buy tickets now? No, they make an announcement. Everyone sits on the website to see if they can buy. And it just sucks and lock into a room waiting room, and then you get selected. It here's the one thing I noticed if this was our first cookie con, a lot of people, it's a risky click. A lot of people the week before the event starts shedding off their tickets. A lot of people can't make it, uh, realize that the refund period ends a month before the event and get your money back. And then, but also was that cause a COVID I think it was, um, but life happens to us, so I wouldn't rely on it. But maybe if you lived really close to Reno yeah. Cause he kinda went on your primary. Maybe I'd wait in the rafters to see if he going to have been and grabbed some tickets. So there is a cookie con group it's called cookie con attendees. You can't join it unless you've already gone. They checked to see if you're in their database. I didn't have a ticket number. I just, there were speakers. I would didn't know. I didn't think they knew I was. Um, but maybe you can get someone who's in there. If that time comes. We have, we have a long road before they opened the tickets. But just if you are thinking about it, um, start budgeting for it. Now we do have wine out coming and speaking in our group. That'd be great. And they're going to talk about budgeting for good gum. Yeah. So that'll be in November, but I don't have the details yet. So we'll talk about that. One cake pop cones bake along with maerdy Martins. If you don't know the Martins, they are God's gift to the group. I don't know why they keep giving us free information, but, but James, so Meredy and James are married. Jay. They own a bakery together. It's adorable. Full-time full-time um, they went full time last year, sometime and James got really into making swift swift Swiss Swiss method max. Right? Isn't that what he does? Yeah. So their first lie, they taught everybody how to do this. Corey took it, loved that life. That life taught me everything I needed to know. Okay, great. So then we had, it's so funny. Another lady named Heather Martin, who's not related to them taught the French method and then Meredy came back. Mary and James came back and taught us how to make the cinnamon buns that their huge hit for their Christmas sales. Yeah. And I made those fantastic delicious. And now, uh, Meredy thought everyone was really distracted by her kids in the first Mack lives. So they're doing it again on the 25th of October. No kids. That was what the submission. Okay. But they did a cake pop cones bake on. So if you have struggles like me with cake pops on sticks, this is a great way to be able to offer cake pops in there in little cone. So it looks like a little ice cream cone, but it's technically just a cake pop in a tiny cone. Then you can make a, she posted a Santa in a cone. I thought it was adorable. Um, so that is something you can tune into. It is if you go to the sugar cookie marketing group, go up to the events tab and then you're going to scroll down and you're going to click past events and it will show you everything. Every past event we've had, Heather did an awesome job and put that, uh, that live in the event in the discussion portion. So you can click there and you can watch it. What'd I do. Oh yeah. At the top. Uh, okay. So we have upcoming events, uh, tomorrow. Uh, Nicole bless her. So she's doing a fondant and sugar paste into this one. Yeah. Um, I don't even know what those words mean, but she's good at it. She makes flour. Yeah. That's what I need. So find that it can be squishy and you would cover cakes with it or you can put in dehydrator and make it hard. Like a Sprank sprinkled. That's what we call them. Okay. That's a good one. That's tomorrow at noon. Eastern standard time. Uh, Nicole, bless your song. Uh, then we have this Friday as a main street cookie collab, which is what the caller asked about earlier. Um, you're doing what? Claire's do the layers at the Depot. Okay. Yeah. We're going to, we have to go there and Thursday, Wednesday, tomorrow, you're going to have it done. I'm going to be hydrated and maybe it's Thursday NAFTA. I don't see why not. Okay. Maybe we'll do. Okay. And then we have the lawyer baker AMA with Tammy brown Smith. Now we haven't had this on the calendar a while ago. Uh, she had to reschedule absolutely fine. Bless you guys for doing this. They do this absolutely free, but she is a lawyer and she's here to school us on all her questions. Her AMA is ask me anything. Um, and she's already taken a lot from the group. Um, she said, she's really excited about this. I mean, I messaged about it yesterday, so I'm excited and that be an October 21st at 8:00 PM. And then we have, you know, the Mac Martin child-free tutorial on the 25th and there'll be at four 30. I think they take around two hours for that one. I don't remember what they did the last time. Yes. Eeky um, the group challenges, like we said, it's a main street cook collab, but um, sugar.social at VAR vanish brewery in Leesburg. If you're in the DMV, sugar out cookies, a business with a sugar dot or Dottie, she's very well known here. She teaches a lot of classes. She sells a lot of cutters, just an all around really, really nice person. Yeah. She has a Facebook group called cookies as a business with trigger dot and she's hosting this really fun meetup where she's asked us to speak about co uh, cookie collaboration over competition. Yes. Um, and you know, that's great because there's so many cookies here in the DMV. They're really, and they're all talented. They're getting more and more. Uh, so the date on that one is November 9th. We from five to eight,$20 to show up. Um, and then you get to go support a local business, um, vanish brewery in Leesburg. I know. So that'll be actually really fun. I think she's got a good crowd. That is, I think she has some insane reach. She said she's limiting it to 50. And I don't even know that I know 50 people, Heather knows me. Okay. We are at two interests. Um, as you know, Eddie, the edible printer is our sponsor and I love I'm going to be using him more often, but sometimes with Eddie, because it is a water soluble ink that he uses, you can have color bleed, just like you have color bleed in your icing. You can have color bleed with the Eddy prints, but there's a recipe of the more water service. So a lot of butter, if you're using a lot of water, if you have a very loose flood, things like that can play into if your Eddy print is successful or if it's not, um, there's this spray that people in the edit group were talking about, it's called a PME spray. And you would print letters T as in pumpkin, M as in mandolin, E as in egg eggplant, okay. I have a PME is a brand. And, you know, they usually make the FDA approved goals and things like that. Um, and they make cutters and things like that. Um, so the spray is supposedly going to be God's gift. If you deal with color bleed. Uh, another thing that plays into the color bleed is if it's humid, we happen to live in DC is based on a swamp. So it's always a bazillion degrees. Humidity. Yeah. Our hair's constantly ginormous. Um, so this spray, and I'm going to test it out, I'm gonna take a picture of a cookie with it in a cookie out. I'd love to know. Yeah. So I mean, now that I know how to print, because Heather guided me, who are you going to take my course in the cookie college about how to use Eddy guys? I can say the course. Great. I thought it was funny. Okay. So, and then the sorry, someone I read yesterday said, if you were wanting to be able to lock in your image on Eddy, you can use like luster dust and you can use those sprays with your airbrush. Okay. Cory's a brain or Greg's over, we're going to have to take the clients to, um, okay. So mine to interest Melissa, since you ended it, Corey wanted to do these, your boobies cookies. Okay. It doesn't sound like it's not what you think it's a B with a ghost Dre like a sheet draped over his head. So in support of, you know, it's breast cancer awareness month, the cookies were really cute. I'm sure you can find them on our page, that chromed cookie. So I posted a birth, uh, but, uh, it was two cookies I'm seeing, is it coming parent? Uh, so the cookie, uh, the cutter or the shape was a, B that's all is turned to the left and a bee that was turned to the right. And they're kind of like facing each other. So it always said, I would like these two cutters. I need both though, because, you know, obviously it could have flipped them in Photoshop, but that's neither here nor there. I wanted to push myself on the baking. I've created a double-sided cookie cutter so that Corey would have, um, uh, to cut walls that came to a single point with, uh, you know, alright, press a good price that was embraced by. I was so impressed by this because it's one cutter, but you can use both sides guys. Right. Cause she was on, I know any cutter I print. Core's only gonna be there one time. Um, but instead of doing two separate prints, I could print it all out in one time. And I gotta say, I'm not telling it a fusion 360 at all. I do watch a lot of Sam's cookie university classes. I did pay into that. Um, so I could take those classes. Um, but using the knowledge that her what's her husband's name. So he's a genius. Um, but they've labeled each part of their classes as you go along, like, this is where she covers bridges. Oh, I can go right to that one class. I know I need to take for bridge. Um, but yeah, I created a Dallasite. I couldn't get her really impressed with myself. The cut came out like funky, but like it worked, I'm going to post a picture where the group, oh yeah, go ahead. Right. Um, now we're off to sponsors and Eddie, it says, say something about Eddie. I used Eddie for an order yesterday. Okay. Eddie, while he's amazing. You've got to work with his parameters. If you print and you immediately bag, you have not given it enough time to dry. Ask me how I know I had to redo 12 cooks yesterday. I thought I was above and beyond in any way to them grace. Um, but Eddie does need time to dry. So I reprinted the cookies and I put it in my dehydrator for two hours because the order was due the next morning. And, uh, then it was no bleed. So Eddie, um, is a water soluble ink. You have to remember that it is edible food, uh, coloring that is used to print on these cookies. So working with Eddie can help you benefit from it. Um, without all the headache that some people run into by bagging too early, um, there's some steps you can do to help prevent things like that. I love it. Uh, bakery, bakes baker picks shoots a small cottage baker out of Idaho. Who's graded. What did you call me? Oh, I can find that. Yeah. She's based Courtney posts is based out of Idaho where she sells bakery, bakes Marangu powder. I spelled a word wrong on the story last week, but she said the sugar cookie marketing. I see y'all, I'm getting your packages out and you guys done robbed her by and she sent out what I gotta say. It looked like over 30 bakery bake packages. That stuff is awesome. I had a write on this. I know if you heard the podcast yesterday, but this is my latest order. I wrote like this funny dollar bill. It was like a cartoony dollar bill on a life-size dollar bill cookie, but I had to draw over it because the cookie was too big for Eddie. So then I had to use a fine tip edible marker, and it turned out super cute. Eddie and bacon and eggs for their powers Clyde. Okay. And then our newest sponsor is cast iron. Um, obviously I've been talking about them a lot because a lot of you've been asking questions about websites, Emily and mark have dedicated themselves to fixing all of our problems. That's what they said when we did the onboarding call with them a couple of weeks ago. Um, they're launching the big launch will be next week. I think I have to sync up with Emily, but let me just read to you. What are her key takeaway? She says our key messages that were free website builder and e-commerce tool for culinary artisans. Uh, we prioritize easy, simple, and fast. You can be live with a website in minutes. It is purpose built for food. That's what they really want you guys to understand with this product that they're offering and you cook with college folks, I'll walk you through it. Um, and I think that, uh, either Emily or mark is open to doing a Facebook live on their product in the main group too. I know I cannot wait. All enjoy that. Okay. Show no mail bag. Didn't make it to the post office. I am a literally nine COVID test and it came back negative. Like if I'm going to be this sick, at least it wouldn't be like the news one.[inaudible] this row. Okay guys, thank you so much. And we will see you next week.