Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
65. Baking it Down - Overwhelming Goals
😳 Marketing Overwhelm.
😖 Feeling like you're drowning in marketing tips and tricks? Here's a three-step life jacket.
Hey - the Baking it Down Podcast has 65 episodes - most of those episodes chock full of Corrie's annoying elephant noises, Phoebe scrambling to run out the door, and a handful of marketing ideas in each episode. On top of that - if you're in the SCM group, you're seeing about 50+ posts a day. Sprinkle in other Facebook groups, resources, and podcasts on marketing and sales - and yeah, we're reaching "marketing level overload" and fast.
It's easy to read headlines, podcasts, and emails with the "5 things you have to do to grow on Instagram" or "If you're not churnin' out Reels, what are you even doing with your life?!" and think you're standing still while every other baker around you is moving at marketing lightning speed.
😳 What it feels like is that you're standing still while business opportunities whiz by. That paralysis can make you feel like you're not doin' it right - or not doing enough - or not really doing anything at all. 😩 And it can be depressing to think you're not fast enough to get out your D-A-D DIY kits or jump on the profitable "bronut" train or... oh yeah, weren't you supposed to start teaching decorating classes, do that last cookie collab, add a pre-sale option to that website you haven't build yet? 😵
The list goes on - and your marketing feels like it isn't.
😓 Sheeeesh. Talk about overwhelming.
But guess what - ✈ none of us here are Marketing Mavericks, and we're not on the flight deck of social media takin' off at supersonic speed (had to get my Tom Cruise reference in).
The key it marketing success is this: 🕵️ ONLY focus on the marketing information that supports your goals. Yes - I'm literally telling you to tune us out. If you want more tips on how to tune Corrie out, let me know - I have many methods.
But seriously. If you're focused on business finances, ❌ skip the Gingerbread Live. If you're focused on Fourth of July pre-sales, ❌ skip the YNAB-finance Live (on June 9th at 1:30 btw). If you're heck bent on moving, snag last week's podcast (Movin' and Shakin') and use the one on Cookie Classes as background noise you don't intend to take notes on, then turn off the group's notifications until that last box is unpacked.
🚫 Overwhelm is an indication of unfocused goals. 🚫
If you don't know where you wanna head, heading everywhere will get you nowhere fast. Figuring out what your goals are is the first step in determining what needs listening to and what needs tuning out. And in the fast-paced world of marketing - the "tuning out" will be a lot.
In this week's podcast, we cover three tips to stop overwhelm. You can listen on your favorite players - Spotify, Apple Podcasts, Alexa, Audible and more. Click here to get a handle on overwhelming marketing mayhem.
Got any more ideas to help with overwhelm in the business of business? Feel free to start a thread in the Sugar Cookie Marketing (Group).
