Baking it Down with Sugar Cookie Marketing πŸͺ

161. Baking it Down - Mmmmmm

May 07, 2024 Heather and Corrie Miracle Season 9 Episode 1
161. Baking it Down - Mmmmmm
Baking it Down with Sugar Cookie Marketing πŸͺ
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Baking it Down with Sugar Cookie Marketing πŸͺ
161. Baking it Down - Mmmmmm
May 07, 2024 Season 9 Episode 1
Heather and Corrie Miracle

🀝 Mmmmmm - A meeting framework (that works).


About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the πŸ“… Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 

πŸ˜• Meetings can feel pointless unless they, well, have a point. And that's where meeting frameworks come in clutch. A framework is a meeting structure - and there are so many you can choose from. The MMMMM is built from the EOS Level 10 Meeting Agenda (not mine, just what we use), πŸ“Œ and it's been really solid in helping us get a grip on where we're goin' and how we plan to get there.

πŸ”‘ Now the key to this meeting is consistency - same time, same day, each week - take notes. 

 Meeting Details:

  • 🀝 Duration: Not to exceed 90 minutes
  • 🀝 Time / Date: Exact same each week
  • 🀝 Frequency: Once per week
  • 🀝 Meeting Notes: Required (I just keep a running Google Doc each week for notes)

I recommend finding a study buddy (aka accountability partner) who is a baker that is similar to you. Meaning if you bake cakes, find a cake bakin' buddy. If you're doing this only part-time, find a like-minded part-time hustler. Introverted? You can do this on your own! Just make sure you are holdin' yourself a-c-c-o-u-n-t-a-b-l-e.

Now here's the framework - we've tweaked this a bit to fit our own needs, so feel free to build from this base yourself. 

  • 🀝 Check-in (5 minutes) - this is where you start off with a positive mindset. We like to do a "one good personal / one good business" check-in from both of us to kick it off. 🧠 Puts everyone in a positive mindset and it's fun to hear good things about each other.
  • 🀝 Scorecard Update (5 minutes) - This is simple - only report on the key metrics. Don't assess them - just state them. For example: I made 4 posts this week. πŸ’― Total Facebook reach was 1,230 users. I brought in 6 leads this week. I converted 2 of those leads. My average sale this week was $78 dollars. My total revenue this week was... you get the point. Find the key metrics for your business and record them here.
  • 🀝 Rock Update (5 minutes) - Rocks are quarterly goals. You set up a quarterly "Rock" and then you give an update on it. For example, a Rock can be "teaching cookie classes in Q2." πŸͺ¨ Since we're in Q2, this will be a Rock we're working towards. An update would be, "I secured a location to teach classes" or "I signed up for the Cookie Class Kits to use the materials to teach my first class." (shameless plug)
  • 🀝 Customer/Employee Headlines (5 minutes) - These are any major company updates or any wins you've received from customers. You can announce you're discontinuing a product, adding a new product, or a πŸ₯‚ 5-star review your client left ya on Google. 
  • 🀝 Action Item Review List (5 minutes) - This is where you review you last week's "to-do" list. What did ya get done, how it went, what it produced, etc. This is not where you add to your to-do list nor where you asses why things didn't get done - that's the next step. βœ… This is just a "what did you do last week" point.
  • 🀝 Issues: Identify / Discuss / Resolve (60 minutes) - The meat and potatoes of this meeting (meat-ing?), the IDS portion is where you talk about roadblocks, where they're coming from, and what you can do to work past them. This is a good place to break down bigger, more overwhelming tasks. 🚧 For example, "teach a cookie class" is too big. What do you need to do first before you can teach a class? Secure a venue. Add "reach out to venues to find a free location" to your to-do list for this week. 
Show Notes

🀝 Mmmmmm - A meeting framework (that works).


About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the πŸ“… Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 

πŸ˜• Meetings can feel pointless unless they, well, have a point. And that's where meeting frameworks come in clutch. A framework is a meeting structure - and there are so many you can choose from. The MMMMM is built from the EOS Level 10 Meeting Agenda (not mine, just what we use), πŸ“Œ and it's been really solid in helping us get a grip on where we're goin' and how we plan to get there.

πŸ”‘ Now the key to this meeting is consistency - same time, same day, each week - take notes. 

 Meeting Details:

  • 🀝 Duration: Not to exceed 90 minutes
  • 🀝 Time / Date: Exact same each week
  • 🀝 Frequency: Once per week
  • 🀝 Meeting Notes: Required (I just keep a running Google Doc each week for notes)

I recommend finding a study buddy (aka accountability partner) who is a baker that is similar to you. Meaning if you bake cakes, find a cake bakin' buddy. If you're doing this only part-time, find a like-minded part-time hustler. Introverted? You can do this on your own! Just make sure you are holdin' yourself a-c-c-o-u-n-t-a-b-l-e.

Now here's the framework - we've tweaked this a bit to fit our own needs, so feel free to build from this base yourself. 

  • 🀝 Check-in (5 minutes) - this is where you start off with a positive mindset. We like to do a "one good personal / one good business" check-in from both of us to kick it off. 🧠 Puts everyone in a positive mindset and it's fun to hear good things about each other.
  • 🀝 Scorecard Update (5 minutes) - This is simple - only report on the key metrics. Don't assess them - just state them. For example: I made 4 posts this week. πŸ’― Total Facebook reach was 1,230 users. I brought in 6 leads this week. I converted 2 of those leads. My average sale this week was $78 dollars. My total revenue this week was... you get the point. Find the key metrics for your business and record them here.
  • 🀝 Rock Update (5 minutes) - Rocks are quarterly goals. You set up a quarterly "Rock" and then you give an update on it. For example, a Rock can be "teaching cookie classes in Q2." πŸͺ¨ Since we're in Q2, this will be a Rock we're working towards. An update would be, "I secured a location to teach classes" or "I signed up for the Cookie Class Kits to use the materials to teach my first class." (shameless plug)
  • 🀝 Customer/Employee Headlines (5 minutes) - These are any major company updates or any wins you've received from customers. You can announce you're discontinuing a product, adding a new product, or a πŸ₯‚ 5-star review your client left ya on Google. 
  • 🀝 Action Item Review List (5 minutes) - This is where you review you last week's "to-do" list. What did ya get done, how it went, what it produced, etc. This is not where you add to your to-do list nor where you asses why things didn't get done - that's the next step. βœ… This is just a "what did you do last week" point.
  • 🀝 Issues: Identify / Discuss / Resolve (60 minutes) - The meat and potatoes of this meeting (meat-ing?), the IDS portion is where you talk about roadblocks, where they're coming from, and what you can do to work past them. This is a good place to break down bigger, more overwhelming tasks. 🚧 For example, "teach a cookie class" is too big. What do you need to do first before you can teach a class? Secure a venue. Add "reach out to venues to find a free location" to your to-do list for this week.