Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
149. Baking it Down - I Adject...ive!
☝️ I Adject...ive! - Using different words to sweeten the deal.
Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups.
*shudders*
But in today's podcast, we're talking about words to sweeten the deal, deter an unwanted action towards a desired one, or let the client down niiice and easy (not community group draggin' round these here parts).
That one lil' word substitute made all the monetary difference. Now THAT, my friends, is a marketing t-i-p. And that's what we talk about this week - word substitutions that make a world of difference.
To kick off this podcast - Corrie and I bring two real-world examples:
- Paper Flower vs Eternal Flower
- Used Cars vs Certified Pre-Owned Cars
💥 Corrie, targeted in an ad for perpetually lasting flowers made from paper, 😳 was left sticker-shocked when the papery poppies' price came packed with a punch. $400 smackeroons for these Serbian Bellflower (I had to google "flower that starts with an 's'" to keep the pun game goin' - I have no idea what a Bellflower is).
She was later re-targeted in another perpetual paper pansy ad but this time, the company called the forever ferns "eternal flowers" - a simple word change made all the difference when it comes to price and associated value.
- 📜 Paper: cheap, easy to find, we shred it
- 👼 Eternal: sounds luxurious, lasts forever, ethereal vibes
Heather (ahem - me) has also been awashed in a real-world wheely-good example. Waiving the white flag of surrender on my attempt to make a 30-year-old car reliable, I'm back in the car market... the used car market. Or should I say... the certified pre-owned car market (heads up - I do not have a Mercedes budget despite what my hopes and dreams think).
Check out this version of a "used card" - Certified pre-owned. Fancy way of saying, "What someone didn't want, that we washed, and that we hope you buy."
Granted not all of these apply to everyone - but take what ya need, leave the rest.
- 🗣️ "I can't take your order - I'm booked." ▶️ "I can take your order for an additional $10 if that works with your budget."
- 🗣️ Pre-sale ▶️ Pre-Order
- 🗣️ Flash-Sale ▶️ "I overbaked - here are some extras for grabs!"
- 🗣️ "I've only sold 5" ▶️ "Only 5 are left"
- 🗣️ "We'll have to cancel" ▶️ "BoGo Tickets for a Limited Time"
- 🗣️ "These sold well last year." ▶️ "Back by popular demand!"
- 🗣️ "My class still has a few seats left." ▶️ "We have only 2 tickets left!"
- 🗣️ "I'm closing my pre-sale" ▶️ "Last day to get your order in"
- 🗣️ "I Have no orders next week - if you need something let me know." ▶️ "I can take 3 orders next week"
- 🗣️ "I don't have that cookie cutter" ▶️ "I can save you money by using a cutter I already have"
- 🗣️ "Here's the quote." ▶️ "Let me know if that fits the party budget?"
- 🗣️ "I don't offer discounts." ▶️ "Because these are custom-made for you, I don't have any wiggle room on price, but we could work on quantity!"
- 🗣️ "Home-made" ▶️ "Made-to-order"
- 🗣️ "The price is X." ▶️ "You're looking at an investment of X."
- 🗣️ "I don't offer delivery." ▶️ "I have flexible porch pick-up options!"
- 🗣️ "I cannot take your order." ▶️ "While I'm booked for that date, here are three bakers who have the same decorating style as me and may be able to take your order!"
