Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
237. Baking it Down - Once a Year Cookie College Stealios
🎓 Cookie College - Vendy Blendy Deals Breakdown.
In this week's Baking it Down Podcast - Episode 237 - The Cookie College Stealios, Corrie and I go through our Vendy Blendy 2025 Cookie College offerings, and... ️🥁️🥁️🥁 drumroll please... they're once-a-year good.
🎓 The Cookie College - $64/mo or $576/yr
The best product we offer is The Cookie College (typically $76/mo, but on sale on Black Friday for $64/mo or $576/yr, which takes it down to $48/mo). It's the best because it gets everything we offer, including its own proprietary content (the marketing courses and private FB group).
- 👉 86 Marketing Courses
- 👉 The Private Facebook Group
- 👉 The Freebie Photos
- 👉 The 2023 Cookie Class Kits ($300)
- 👉 The 2024 Cookie Class Kits ($300)
- 👉 The 2025 Cookie Class Kits Membership ($63/mo)
- 👉 The Bakers Business Basics Membership ($36/mo)
- 👉 The Digital Downloads Membership ($10/mo)
- 👉 The Two Dollar Transfer Club Membership ($2/mo)
If you bought these separately, it'd be $187 in membership costs per month, plus the $300 for each year of the Cookie Class Kits. Those are our prices for 50.9 weeks of the year. But for ONE day, you can get all of that for our lowest monthly price - $64/mo.
But wanna save even more?? When you sign up for a yearly membership for $576 on Black Friday (usually $760), you automatically get THREE months free. That takes the monthly equivalent to $48/mo. That's the cheapest you'll ever get the Cookie College.
🎓 The Cookie Class Kits - $44/mo
The Cookie Class Kit is discounted too - you can get the 2025 Class Kits (there are currently 12 of them that'll archive on January 7th) for just $44/mo (usually $63/mo). Per class, that's just $5.25 a class!
The class kits are the curriculum you'd need to teach an in-person cookie class. For reference, we taught a private in-home class (listen to last week's podcast Episode 235 and 236 for more on that), and cleared 10 tickets at $85/ea plus a DIY kit for $35/ea. That's gross $885 just from teaching a cookie class.
Those classes included in this membership are:
- 👉 CCK - January Cookie Class - Happy New Year Cookie Class
- 👉 CCK - February Cookie Class - Galentine's Day Cookie Class
- 👉 CCK - March Cookie Class - K9 Cookies Cookie Class
- 👉 CCK - April Cookie Class - Happy Moms Day Cookie Class
- 👉 CCK - May Cookie Class - Cookies de Mayo Cookie Class
- 👉 CCK - June Cookie Class - Frosting Father Cookie Class
- 👉 CCK - July Cookie Class - Patriotic Piping Cookie Class
- 👉 CCK - August Cookie Class - School and Scribes Cookie Class
- 👉 CCK - September Cookie Class - Happy Birthday! Cookie Class
- 👉 CCK - October Cookie Class - BOO!-kie Class Cookie Class
- 👉 CCK - November Cookie Class - Frosting Feast Class Cookie Class
- 👉 CCK - December Cookie Class - Santa's Set Cookie Class
✅ Each class includes the photography of the class, the video step-by-step tutorials, the social media posts and stories, the Eventbrite cover and listing info, the email copy, the social media copy, the step-by-step PowerPoint, the bake math spreadsheet for planning, the Eddie outline prints, and the supply lists to recreate the class setup yourself. We also throw in printables like a custom piping practice sheet and coloring sheet.
