Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
246. Baking it Down - The Reviews Collab this Friday
❤️ The Reviews Collab - Friday, February 6th @ 11 est.
In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab, we're talkin' reviews as we see 2026 really start to rev up - and perfect timing too - the first ever Reviews Collab is this Friday at 11:00 AM (est... edt??).
💕 About Friday’s Reviews Collab!
The Friday collab is pretty simple, but it's a marketing power play. You'll take a selfie holding a red heart cookie - that's it. The magic happens when we combine the collab participants, giving you engagement with a direct ask to your audience to leave you a review on a specific website.
- 💗 Date: Friday, Feb 6, 2026
- 💗 Time: 11:00 AM - 12:00 PM est
- 💗 Hashtag: # SCMCollabLove (remove the space)
- 💗 More Info: https://www.facebook.com/events/1168981642056798/
💕 Setting Yourself Up for Reviews
To get reviews, we must make it easy for people to leave reviews. This means having your review profiles set up correctly (Google Business Profile, Facebook Page, Yelp, NextDoor), and we must link to those profiles - like on your website and your Instagram bio link (using apps like LinkTree and Shorby).
To have a review profile show up in search engines, you need to have it fully optimized with pictures, website links, paragraphs describing your business, addresses, etc.
🫀 Remember - the more clicks it takes to perform an action (like asking someone to leave you a review), the less likely they are to complete the action. If the shortest distance from A to B is a straight line, the shortest distance to getting a review is a direct link.
💕 Responding to Reviews
Bold statement - we think 100% of your reviews should have a response from you. Yep - even those "just star ratings" and those bad reviews. Why? When people read bad reviews, they're also seeing if you're the type of business owner who will make an effort to acknowledge and make an effort to turn a bad experience around.
⭐⭐⭐⭐ In fact, an imperfect review profile can actually be seen as more trustworthy when you nail the response. People aren't perfect, and neither are businesses - so embracing the bad review is actually a decent strategy.
💕 How to Ask for Reviews
Asking for reviews can feel awkward. It's like, "Hey - you just gave me a lot of money! How about giving me even more!" Which is why the reviews collab is a neat idea to blame "the Sugar Cookie Marketing Group" for making you ask - because it's a part of the rules to participate.
But we need to make peace with asking for reviews, because it's not if, it's when you end up with a bad one. Padding those review profiles with our fan-favorite clients can really help offset that one-off reviewer.
💕 Bracing for Bad Reviews
Bad reviews hurt. But you know what hurts more than a bad review? A bad review when you only have 2 good reviews. That means 33% of people who ordered from you HATED your cookies. By bracing for bad reviews by getting 9 great reviews, we move that 33% down to just 10%. 20 reviews? Now it's only 5%. Bad reviews are par for the course of business ownership (heck, just check this podcast's reviews) - knowing how to handle bad reviews makes you a good business owner.
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 246 - The Reviews Collab.
