Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
271. Baking it Down - Cookier Interview - Taylor Gandolfi
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🎤 Cookier Interview - Taylor Gandolfi with Taylor'd Cookies.
In this week's Baking it Down Podcast - Episode 271 - Cookier Interview - Taylor Gandolfi, continuing on with our cookier interview series, we snagged Taylor Gandolfi this week. She's been baking as a side hustle (more on her Italy trip below) since November, and comes from a UX degree, working a day job in public sector user experience design. When asked what she could bring to a podcast interview, her write-up explains this episode perfectly:
"My journey into cookie decorating comes from a lifelong artistic foundation; 🎨 I have loved to draw and paint since before I can remember. I wanted to be an art major in college, but my parents steered me towards a UX design degree.
Before cookies, 🐱🐶🐕🐈⬛🐾 I previously had a commissioned painting side hustle and painted whimsical pet portraits primarily (ex: a customer's cat playing drums for his favorite band, a dog playing for a customer's favorite hockey team, a fancy dog drinking a cocktail, etc.). 👶🏻 Unfortunately, this side hustle became unfeasible when I started having babies.
I picked up cookie decorating when I was struggling with postpartum anxiety with my second baby. 🧸 🍪 🤎 I found it to be a wonderful creative outlet, very therapeutic, and got me away from doomscrolling.
I decorated a few sets for my preschooler's class, and the preschool director saw them and was very encouraging. She approached me with an idea to partner with the preschool on presales and give back 20% of the proceeds to the preschool. 📈 From there, I was able to grow my portfolio, get other custom orders from preschool moms, and grow my social media.
I also work full time as a product designer, ✨ with specialized experience in AI tools. As a product designer, my day-to-day looks like listening to users (or customers), honing in on what they need, translating that into concepts for digital experiences, 🚫 while mitigating risk. ✅ I use that same framework with my customers when designing cookies.
I believe for the podcast, I could provide a lot of insight to listeners on how to scale 🙍♂️ human-centered design practices into their cookie business. I can also speak to how cookiers can leverage tech and AI as a tool to help with their process (ex: run lean experiments to mitigate risk, then scale what works well).
As someone who works in AI, 👨👩👧👦 I believe that the world is craving human-created products and is really tired of AI slop. With that said, AI is not something that will replace cookiers, 🛠️ but a tool to help cookers do the best job possible when embraced."
If you want to snag her prompt parameters - here it is. C-A-R-E
- 👾 C - Context. Provide as much context as possible
- 👾 A - Action. Be very specific in the actions you want it to take.
- 👾 R - Rules. Telling the AI exactly what to do and not to do, giving it constraints.
- 👾 E - Examples. Attach screenshots of what you like, AND what you don’t like. Hate something the AI won't change? Export it to Canva and make adjustments.
She adds a really good trick for getting AI to play ball: using talk-to-type - you tend to talk very conversationally, and you talk more. The more information you provide the AI (both positive and negative), the more it has to work with.
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 271 - Cookier Interview - Taylor Gandolfi.
